Adidas is using augmented reality to sell limited-edition sneakers

It's never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to ta...

Adidas brings its Yeezy reservation app to some European cities

It's Yeezy Season yet again. Today, following weeks of speculation, Adidas made the release date for Kanye West's new sneaker official: June 11th. In preparation for that, the company has updated its Confirmed app with a new look and, most importantl...