How clean is your drinking water? This tiny gadget can tell you in seconds.

We often take the quality of the water we drink for granted. Food is often tested for hygiene and safety, but that level of scrutiny doesn’t extend to water. With water, we usually take for granted that it’s clean if it looks, smells, and tastes okay. If only purity worked that way!

Lishtot TestDrop Pro does what our senses cannot. Tests water for contaminants that we can’t see, smell, or taste. It scans water without needing to be immersed in it, and in a matter of 2 seconds, tells you if the water you’ve got is safe to drink or not. In what outwardly seems like magic, the TestDrop Pro is capable of analyzing your water in mere seconds, without even being in contact with it. Turns out, water emits its own local electromagnetic field, which the TestDrop Pro reads. Using this electromagnetic reading, the TestDrop Pro can tell if your water is safe to drink or not, because pure water emits a marginally different field from water with lead or chlorine in it, water with E. coli, or water with any other contaminants in it. Using this electromagnetic reading, and a simple red and blue light, the TestDrop Pro can, within seconds, tell you whether your water is pure or not. It goes even a step further with Lishtot’s smartphone app, telling you the exact percentage of purity with remarkable accuracy!

Designer: Lishtot

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Human-centric consumer electronics that only work when you surrender your phone!

I applaud the effort, but your smartphone’s Screen Time or Digital Wellbeing feature telling you how much time you stare at your screen isn’t going to help. You’ll feel guilty about being on Instagram 2 hours a day, but awareness doesn’t break addiction. Designer Matteo Bandi has a much better solution… confiscation.

Sidekicks, developed by Bandi during his MA at the Royal College of London, is a series of electronic devices and appliances that literally use your phone as their on/off switch. Designed as a desk lamp for working, a speaker for leisure time, an alarm clock for the end of the day and a projector for watching a movie, Sidekicks literally need you to dock your phone in them to work. Place your phone in the designated area and your gadget powers to life, allowing you to use it. The phone’s screen turns into the product’s interface, allowing you to control it, while limiting your use. By confiscating your phone in order to work, Sidekicks offer a much more ‘cold turkey’ solution to our smartphone addiction problems, punishing us at first, but eventually allowing us to consciously live in the moment… plus using the phone’s screen as a control panel for the product itself? Absolute genius!

Designer: Matteo Bandi

Electrolux Design VP Simon Bradford on product design, tech, and the impact of Silicon Valley

Simon Bradford is sitting in the conference room waiting for us. He’s just demoed Electrolux‘s Intuit kitchen range, a cutting-edge range of kitchen appliances that are more than just instruments, they are enablers. I’m talking ovens with closed-circuit cameras in them and induction hobs that can tell the chimney when to switch on or off. Bradford’s spent years developing the products around this technology, creating kitchen tools that can turn amateurs into experts, and can help experts cook things they couldn’t before. After the demo, Simon even took us through the design process he’s instated at Electrolux, putting the consumer experience at the absolute forefront. We enter the conference room and are greeted by a warm welcome, after which we speak to Simon about a lot of things, ranging from his view on design in the past and the present, his thoughts on Silicon Valley’s motto of moving fast and breaking things, and we even asked him about the new Mac Pro 2019 (how could we not!) Simon explained to us how he approached designing his range, what the next big thing was for Electrolux after introducing Artificial Intelligence and intuition to cooking, and the distinction between designing using the the glorious past as a reference, and the exciting future as a direction.

Yanko Design: Hey Simon! Loved the presentation and especially the Intuit Range. For the people reading this interview, we literally made the most perfect pancakes on the SensePro induction cooker, and the cooker literally told us when it was time to pour the batter. The pancakes were absolutely perfect! So now that our stomachs are full, let’s head into this interview! Hi Simon, tell us a little about you and your role in Electrolux today.

Simon Bradford: Hey! Lovely having you here! I’ve been with the Electrolux group for almost 10 years. Started my journey with Philips, then moved onto Sony, then Nokia, and finally Electrolux here in Stockholm, Sweden. I’ve honestly liked working with corporate design organizations, because you really work within the full spectrum. You go from consumer insights to visiting peoples’ homes, all the way to the product rolling off the production line to launches like the this one! So, I started here as Head of design for Floor Care & Small Appliances. Five years ago I started on the major appliance journey as head designer there.

The kitchen space is a very emotional category to be involved in and it is continuously changing. It’s all about great tasting food! People buy appliances because they like cooking great tasting meals for family and friends, loved ones, on the weekend and during the week. With the arrival of connectivity, it’s an extremely interesting product category to be involved in because it is going to completely change it; change people’s behaviors, change the way we interact with our products, and change the way we consume food. This is what is driving me in my role and has done for the past 10 years.

YD: How did the range come about? What was the starting point?

SB:The clue is in the word “Intuit”. It is short for Intuitive, meaning something which is totally seamless and easy to understand. In our daily lives we are surrounded by negative stereotypes or user pain points. By putting the consumer at the heart of everything we do, is when we can start turning those negatives into meaningful experiences. Our definition of an outstanding experiences can be summarized by the following three words: Effortless, Enriching and Empowering. By Effortless we mean making things easy, taking away all friction points. Enriching means making the experience memorable, by creating moment of magic and tapping into all the human senses, touch, smell, hearing… And finally Empowering, meaning we adapt to the consumer, offering them solutions to expand their cooking repertoire!

YD: If we’re talking about enriching, I’d just love to go back to one of my favorite design details of the entire range. That swiveling refrigerator tray! As an industrial designer turned writer, that absolutely blew my mind. The intricate design, the way it comes slightly forwards so the tray can rotate a full 360°, it was just a treat to look at! How do you approach such a design problem? I’m assuming you went through multiple iterations.

SB: Hahah! I like the question, and I think I tried to convey that in my presentation earlier. We’re honestly learning a lot from Silicon Valley, we’re learning a lot from companies in the digital world who work agile. It’s very much this test, learn, iterate type of process, but you do it very quickly, until you’re really sure that the proposition you’re bringing into the market is the right one. The SpinView (rotating tray) was a great example of how we iterated time and time again, loads of cardboard mockups, but we’ve definitely been on this journey of being agile. Normally, a few years ago, the old fashioned way would be to build it, hard-tool it, bring it to market, and consumers tell you “Hey, it’s rubbish”. Our focus now on Consumer Experience helps us really pick up on feedback and gain insights on what they think, and we’ve spent a considerable amount of effort and money on developing tools that help us very quickly capture consumer feedback from reviews all over the internet, helping us be as agile as our American counterparts.

As far as the SpinView is concerned, the insight came from observing consumer behaviors rather than just feedback analysis. Do you know that 30% of the food in the fridge gets thrown out. Why? Purely due to lack of visibility. We see a lot of fresh fruit, vegetables, basically rotting away at the back purely due to lack of visibility. Among other features, SpinView was designed to uplift the refrigeration experience, while also ensuring that food doesn’t go to waste!

YD: You often mention the importance of human-centric design and the consumer experience. What does that mean to you?

SB: To me it means following a creative process that is centered around the user. Only when we have truly understood the needs of our consumer, can we then design experiences that will improve their daily lives.

YD: Okay, here’s a difficult question though. How much do you think Design Thinking has the potential to influence the workings of a corporate like Electrolux? At the end of the day a company is answerable to a board, its investors, and a wide variety of people, so is it easy to highlight the importance of design over reports and statistics?

SB: Design is a negotiation. It’s a collaborative process between all entities. Not every company is like Apple! There have been multiple instances where a design has been too expensive, or hasn’t effectively fulfilled a consumer need, which I think is an absolute failure. And in a corporate environment, there’s obviously a commercial reality that everyone has to face. A product needs to fulfill all expectations, and not necessarily those of just the consumer, right?

YD: That commercial reality is perhaps what is missing from design institutions, don’t you think? Is there anything you had to unlearn while entering the industry?

SB: What I really had to unlearn is that design isn’t all about cosmetics. When I graduated many years ago, the norm was to plaster the wall with as many sketches as possible, it was a bit of a beauty contest. Design is so much more than that. It’s about experience, which I’ve talked about. It’s about appeal, but it’s also about usability, low effort, robustness, longevity, and fulfilling a consumer need. The appeal is almost a by-product. If you get the insight right, and you’re solving a pain-point, the appeal will come naturally.

YD: Although this reality you mentioned is somewhat in contrast with what the Electrolux Design Lab has been about, right? Design Lab was always about creating outrageously futuristic concepts with focus on technologies that don’t exist and are purely conceptual.

SB: You’re right. With Design Lab, I’d claim that almost all the designs were based on insight, but it depends on how far-fetched the execution is. We often use the terms horizons. Is it a horizon 2,5,10 product? Naturally when you’re working for a company or you’re employed, you keep your horizon relatively close otherwise you disconnect yourself from the business. But with students, we want them to push the boundaries. They aren’t constrained yet, but it takes a couple of years of working in the industry for the horizon to emerge closer and closer, as designers start looking at commercial realities. It’s about finding the right balance while you’re in the industry, but with Design Lab it’s all about pushing boundaries.

(An Electrolux Design Lab winning concept for a refrigerator made for flat-sharing students with individual compartments).

YD: If we’re talking about pushing boundaries, let’s just go back to Silicon Valley for a second and look at their entire “move fast and break things” mantra. You see a company like Apple truly innovating, but when they do something like removing the headphone jack from their phones, how do you view their version of innovation versus Electrolux’s human-centric innovation? Do you think this fast-paced, often consumer-unfriendly innovation is healthy?

SB: I’ve worked for Nokia for 6 years, so I know all about Apple coming and disrupting businesses! Hahaha! I think they can afford it, because they’re the leaders and they’ve got a huge fan-base so probably they’ll be pardoned! But then, you see how their iPad now has a USB-C charger, which is the same charger for my laptop, and quite a few other devices, and there’s a synergy that Apple’s opting for. Nokia had their own issues too. There were too many chargers and too many different platforms, and it became a mess. Honestly though, I think it’s interesting that they removed the headset jack, because it kick-started a new industry in the truly wireless headphones. In the defense of human-centric design, maybe that innovation was forced upon the users.

YD: Back to Electrolux! What’s the stuff you’re working on now? I understand Electrolux also owns multiple sub-brands, AEG being one of the more notable ones. How does designing for Electrolux differ from designing for AEG? Is there a distinct difference in the way you approach designing for the two brands within the same company?

SB: The Intuit Range has to be the most recent thing we’ve worked on. You may have seen the AEG version of it last year, and we’ve been working to develop the range under both brands. Both brands have their own directions, heritages, provenances, and even users… so we approach designing products for both brands differently. For example AEG’s Germany-heavy audience focuses more on power-features, while Electrolux’s users definitely look for ease-of-use. It’s a fun challenge designing for both scenarios!

YD: There’s a lot of talk about sustainability. How does Electrolux view sustainability as a goal with its range of products?

SB: Oh, sustainability is definitely a strong theme. It isn’t just about designing a product, it’s also about helping people live sustainable lives, cook more sustainably, etc. The industry hasn’t changed much in the food-world for roughly 50-60 years, and the concept of ovens has pretty much been the same. Heat up a cavity and cook meats or pies inside it. So with connectivity, we’re also trying to build a sustainable world. Imagine a fridge that could know what’s inside it, and suggest recipes based on the items you own and beam those recipes to your oven. Electrolux is always actively working to build products that help people live better, healthier lives… not just for them, but also for the grander scheme of things.

YD: Wait, so did this push come from consumer insights? Or was it a design decision?

SB: Oh, it was a CEO decision! It came right from the top! It’s actually one of the company’s values, so it was natural that it would be a driver for our company. It affects everything we do. The way we design our products, how we run our factories, deal with suppliers, deliver goods, material choices, everything… and those are honestly the easier bits. The challenging thing is how to alter consumer behavior. A great example is our dishwasher, which does away with all features and has the most simple UI of a dishwasher, based entirely on one metric. Time. All the user does is select the time in which their dishes are washed, and the appliance does the rest. The longer time you select, the more water-efficient the machine is, and that’s much more eco-friendly… the UI was designed to promote that and educate the user that the longer cycles are more sustainable for the planet, while the shorter ones focus on cleaning efficiently and fast, often using more water in the process. Changing materials to more eco-friendly alternatives is really just the easier bit. We’re also trying to change user behaviors, which is the bigger play, and what’s better for the planet.

YD: This was an incredibly insightful conversation Simon! Thanks for taking the time out to speak with us, and for designing some truly innovative products! Any final remarks?

SB: It is a very fascinating time to be working at Electrolux! For many reasons: We are celebrating our 100 year anniversary, we are living in a ever changing digital world where the consumer experiences matter! And finally Electrolux is leveraging its Scandinavian heritage, its knowhow in Taste, Care, Wellbeing and its leadership in sustainability to continue bringing outstanding user experiences to our consumers for another 100 years!

[You can check out YD’s coverage on Electrolux and AEG’s products by vising this tag]

Instant Pot joins the air fryer craze with the Vortex Plus

Now that Instant Pot is virtually synonymous with pressure cooking for some people, the company behind it is turning to another kitchen trend: air fryers. The recently acquired Instant Brands has introduced the Instant Vortex Plus, a seven-in-one ai...

Coffee Composer lets you build your coffee by stacking “ingredient tokens”

Almost like a Minecraft-esque representation of your coffee cup, Coffee Composer has a unique way of letting you build your cup of coffee. The Coffee Composer is a coffee maker with a twist. Rather than following the mundane process of tapping away at a touchscreen to build your cup of coffee, fumbling with the janky UI, Coffee Composer has a unique, foolproof way of letting you ‘compose’ your cuppa.

The Coffee Composer comes with practically no interface. It does, however, come with a collection of ingredient tokens, ranging from different types of milk, to sugar, coffee, and even foam. Just layer the tokens one above the other to create your unique coffee composition (the color-coded tokens even end up visually representing your coffee cup). Place the tokens on the Coffee Composer, and an empty cup underneath and you’re ready to go. Each individual token is, in fact, an NFC tag that is read by the coffee machine. The machine reads the tokens one by one, dispensing ingredients one after another into your cup. You can play with the quantity of tokens based on your tastes (two sugar tokens for extra sugar, three milk tokens for three pumps of milk, a mixture of tokens for half-and-half), and top off everything with the foam token to add a layer of froth to your deliciously bespoke beverage. A single display on the machine shows you the price of your cup, and a corresponding card-zone lets you tap to make a payment. How elegant!

Designers: Xinyue Yang & Antonia Nandori

This steam rice cooker ensures that the rice is cooked in minutes

I typically boiled the rice with water and over a gas stove until I discovered the joy of a rice cooker. Notching up the process is the Joyoung S5 Steam Rice Cooker, which is very unique in the way it functions. Inspired by the locomotive – the first steam engines – the cooker uses steam for cooking the rice.

Describing the process, the designers explain that the rice is not boiled or heated from the bottom, instead it is blasted with steam (120°C) and this ensures that the rice is cooked in minutes. This also means there is no more burnt rice stuck to the bottom of the pan.

As a steamer, you can even steam vegetables, meat and fish, helping you adopt a healthy lifestyle.

Designers: Lv Zheng & Sophia Lim for Joyoung

At a special event at the Institution of Mechanical Engineers, celebrated British chef David Allistone cooked a variety of delicious rice-based dishes, including pork belly and asparagus. He said the of the S5:

“The joyoung rice cooker has shown how easy and convenient steaming rice can be. I particularly like the app when you can turn the rice cooker on before you leave work and it will be ready and waiting for you perfectly cooked when you get home. Just add a few ingredients for an easy nutritious evening meal.”

The eco-friendly Cleanyst lets you make your shampoos and shower-creams at home

Roughly 80% of the shampoo, shower gel, handwash, liquid detergent, dishwashing liquid you buy is just plain water. Imagine paying money to have 80% water and 20% chemicals shipped to you from various parts of the country. Sounds counterproductive, right? Cleanyst tries to hack that system. Practically a Nespresso-esque device for all your household liquids, Cleanyst lets you produce your own shampoos, detergents, handwashes, and conditioners at home. The necessary chemicals (usually combination of alkalis, foaming agents, disinfectants, and oils or glycerin) get shipped to you in a slim bag that you load into the Cleanyst, and the machine’s interface lets you choose what you want to concoct. Cleanyst comes with a reusable bottle that eliminates your need to buy new shampoo bottles or detergent jugs everytime, and the appliance mixes together your liquid right into the bottle, making it ready for you to use.

Cleanyst is a part of a recent movement to eliminate single-use plastics. Millions of cosmetic and self-care bottles are thrown into landfills after their contents are emptied out, and Cleanyst believes the solution is to bring the power of production into homes. It also aims at cutting the carbon footprint of shipping billions of bottles that contain more than two-thirds water.

Cleanyst’s modus operandi is simple. The device costs $99, and Cleanyst ships a variety of pre-mix sachets to the users. The user loads the sachet into the appliance, plugging Cleanyst’s bottle at the base, and loading the machine with your own tap water. Cleanyst’s simple UI guides users through the production process and voila, in a matter of minutes, the bottle is filled with the liquid cleaner of your choice. Cleanyst even lets you add essential oils to the mixture to create special blends, so you can easily make yourself a lemon-scented dish cleaner, or a lavender handwash. Cleanyst’s solvents are natural and plant-based, making them milder and easier on your skin, but just as effective on dirt and grime.

Referred to as the Sodastream of cleaning liquids, Cleanyst currently lets you produce personal-care items like shampoos, conditioners, hand soaps and body washes, and home-care solutions like dish soaps, detergents, fabric softeners, glass cleaners, and tub/tile cleaners. The device analyzes the solvent and heats the tap water to the right temperature, and the solution is prepared right in the bottle, as a propeller spins to mix the liquids together to form the end-product. The bottle, although made of plastic, can be reused multiple times, and Cleanyst even has a system in place for recycling those sachets it sells to you. At the end of the day, Cleanyst has you reassured that you’re not adding more plastic to the environment’s waste, and also gives you the added benefit of saving a good deal of money by brewing your own cleaning liquids at home!

Designer: Cleanyst

Former Dyson experts designed a cordless vacuum that expels cleaner air than the air it absorbs

With a background in vacuum technology from perhaps the leading innovator in the domain, the creators of Lupe have a reputation that speaks for itself. Having previously worked at Dyson, the designers behind the Lupe are no strangers to the woes of vacuuming… be it the wires, the weak suction, the weight of the appliance, or even the fact that a powerful vacuum cleaner comes with a very hefty price tag. The Lupe Pure Cordless, a product of over three years of engineering and prototyping, is none of those things.

The guys behind Lupe say that it’s hands down the best cordless vacuum cleaner they’ve seen. A combination of an upright, cylinder, and handheld vacuum cleaner, Lupe was designed to be used anywhere, anyhow, with a battery-powered brushless motor that allows the vacuum to be used and carried anywhere, unencumbered by wires, or the lack of a nearby plug-point. Lupe’s designers and engineers also developed what they call the Suction Intensifier, a technology that aids their powerful motor by almost doubling the cleaner’s useful suction power, proverbially leaving its competition in the dust! The Lupe comes with a Japanese brushless motor that’s capable of spinning at 108,000 RPM (roughly double the speed of a jet engine), allowing you to clean your floor, rug, or sofa in a single sweep of your hand, rather than having to move to and fro.

Lupe’s powerful motor is aided by its removable battery pack that can be removed and charged separately along with the rest of your gadgets, and eventually replaced after years of use. When running, the battery gives you over 60 minutes of vacuuming on a full charge, enough to clean the entire house, and Lupe’s universal cleaning head, multi-function accessories and wand attachment give it the ability to work on rugs, floors, upholstery, stairs, ceilings, and even in your car.

The cordless vacuum cleaner comes with its own bag-less 1000cc (1 liter) bin that was designed for easy removal and cleaning (without even getting your hands dirty). The air being sucked into the Lupe goes through a HEPA filter too, trapping in not just dirt and dust but even micro-particles like pollen and allergens too, so the air coming out of the Lupe is cleaner and purer than the air going in. The HEPA filters can be removed and washed too, making them infinitely reusable.

Lupe’s design combines power, function, portability, and ease-of-use in a design that was made to last. Unlike big brands that build better products each subsequent year, rendering older models obsolete, Lupe’s design can be reused, with parts that are easy to remove and replace, and an extended warranty especially for early adopters on Kickstarter. The entire vacuum cleaner can be disassembled and stored in closets (or alternatively kept assembled and standing in a corner of your room), and Lupe’s simple interface with just four buttons means it can be used right out of the box to battle dust, dirt, grime, cobwebs, and the occasional accidental cornflakes spill anywhere, anyhow!

Designers: Lucas Horne, Pablo Montero-Cowell, Oliver Skittery & Gary Poolman

Click Here to Buy Now: $370 $599 (37% off). Hurry, less than 24 hours left! Rasied over $700,000.

Lupe Cordless Vacuum Cleaner

A premium cordless vacuum that is powerful, enduring and flexible. Created by former Dyson experts with patented technology, it offer unrivaled performance and supports upgradable design.

The Pure Cordless excels at three major factors where others are compromised.

– The patented technology delivers enduring power that cannot be matched and our unique platform delivers the rest.
– The Pure Cordless is a premium machine featuring the latest technology in brushless motors, batteries and dust collection.
– There is no better machine for gathering dust and dirt, and our HEPA filtration captures 99.97% of fine dust and allergens.


Unrivaled suction power through patented technology. Lupe’s enduring suction comes from inner strength, the patented Suction Intensifier delivers the strongest and most efficient suction of any cordless out there, with no compromise in picking up any debris type.

See for yourself below how Lupe compares to the competition on an exceptional challenge of 20mm (0.8 inches) deep grooves filled with dust:

Patented Suction Intensifier Technology

Optimum pick up across different surfaces and debris types all the time, with no settings to change.

– Powerful motorized agitator for cleaning hair and deep-down dirt – great for carpet.
– Air tight rotating seal conforms to all surfaces and debris, preventing unnecessary leaks and increasing suction – great for hard floors.
– Velocity vane increases air velocity by reducing the opening on the floor surface.

Increased velocity and eliminated leaks results in up to x10 the useful suction at the cleaner head compared to some conventional designs. Doing more with less. That’s the power of pure.


Power is nothing without endurance. Unlike other models, the pure cordless offers outstanding dust cleaning performance for a full 60 minutes.


The Lupe Pure Cordless is a true 3-in-1 vacuum that offers the best of all worlds wrapped into one convenient package, and has outstanding reach to high places (2m/6.5ft).

Conventional cordless stick vacuums put all the weight in your hand, Lupe’s unique format makes cleaning high easy with significantly less weight to lift.

Taking the cleaning head off to switch between configurations is really quick and easy.

Fully Capable But Smaller in Size

The design team has aimed to bring the whole-house vacuum up to date with the 21st century. The Pure Cordless is slim and convenient but packed with power.

One Cleaning Head

Rather than multiple cleaning heads, the team focused on one head capable of cleaning all surfaces, one that seamlessly moves from one surface to another. There’s no longer any need to have multiple vacuums (or multiple heads) for different tasks. Because sometimes, one head really is better than two.

Below: See How The Lupe Pure Cordless is Different

1. Battery pack removable without tools
2. Brushless motor housed in separate removable housing
3. Washable lifetime filters
4. Single service panel reveals access to motor and control PCB
5. Detachable pickup head has removable components and no PCB electronics on board
6. Dust separation system is self-contained and made from polycarbonate for exceptional durability
7. All control electronics centrally housed and re-programmable

The Pure Cordless has been expertly engineered in detail to ensure the design can stand the test of time.

Below: Features

1. Pickup Head

The most energy-efficient dust pick-up technology available intensifies the suction for deep-down cleaning across all surfaces – no settings to change. Two motorized agitators deal with any debris type – large, fine and pet hair.

Easy to remove both brush rollers simply using a coin.

2. Motor

The Japanese brushless motor spins at 108,000rpm (twice as fast as a jet engine) and has exceptional energy efficiency. It’s also exceptionally durable.

3. Cyclonic Bagless Separator

With two stages of cyclonic separation and two stages of filtration the Pure Cordless is at the cutting edge of dust separation technology. With a genuine 1000cc (1 liter) capacity the Lupe pure cordless has the one of the largest bin capacities of any cordless. Less bin emptying to get the job done quicker.

Very easy to empty.

4. Battery

The Pure Cordless 32.4V 81Wh Li-Ion battery delivers 60 minutes of powerful cleaning from one single charge. The LEDs on the front communicate accurate charge capacity remaining. The battery can be charged on the machine with no dock, or taken out and charged discretely while the machine is stowed away in a cupboard.

The Pure Cordless has 9 Murata (formerly Sony) high drain, high capacity lithium-ion cells. The battery pack is fitted with a fully featured protection board to monitor health of the battery and communicate with the control system in the Pure Cordless to always ensure optimum performance.

5. HEPA Anti-Allergy Filter

A genuine HEPA (H13) filter separating 99.97% of fine dust and allergens down to 0.3 millionths of a meter. Easy to remove and wash for optimum performance. Other brands use lower grade filters that allow 100’s of times more fine dust through.

Accessory Tools

The multi-function accessory tools are useful and not a drawer-full that clutters your home and never gets used. An upholstery tool and a crevice tool both with slide up/down bristles for dusting. The Pure Cordless is supplied with a holder to attach them to the product to save you losing them.

Simple Controls

The Pure Cordless has very simple controls to access the three power modes and to turn-off/override the brush roller for delicate surfaces.


The Pure Cordless has been designed and built with two principles at heart – purity of purpose, and longevity of design.

It has been designed and built with the singular purpose of keeping your home clean, and we’ve designed it to last: no built-in obsolescence, no superseding product every year.

What’s in the Box?

– pure cordless main body
– universal pick-up head with suction intensifier technology
– lithium ion battery pack
– charger (will be territory specific)
– detachable wand
– multi-function crevice and upholstery accessory tools and on-board mount

Click Here to Buy Now: $370 $599 (37% off). Hurry, less than 24 hours left! Rasied over $700,000.

This Parthenon pillar inspired 360-degree air purifier brings a touch of Greek architecture to your home

The Pillars of Parthenon’s iconic stature can now be beautifully introduced into your living room, bringing with it the clean, healthy air that we deserve. Appropriately named after the Greek God of the West Wind, Zephyrus is a domestic air conditioning unit that absorbs fine dust from the air that surrounds it.

The pillar-like form isn’t only unique, but it also holds a functional benefit; the cylindrical footprint allows the unit to absorb particles from all sides, 360° degrees around itself, making it extremely efficient! In order for the simplistic design to not be interrupted, a minimalistic yet intuitive air condition indicator is positioned on the top surface of the device. This has been accompanied by a trio of buttons which each control the unit’s power, time-booking mode, and fan-speed!

The simplistic design continues on the inside, with a fuss-free and considered assembly process that allows for quick and hassle-less replacement of the filter.

Designer: Jonggun Kim