Niantic revives ‘Ingress’ for the post–’Pokémon Go’ world

Niantic has a problem. It's the king of GPS/AR/Maps–based "exergaming," but it's leasing its empire. Pokémon Go is built on IP it doesn't own or control, and a portion of the profits are sent back to Japan. A chunk of the proceeds from i...

Adidas is using augmented reality to sell limited-edition sneakers

It's never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to ta...

Magic Leap in the living room: Alone together

"I wish I could see it." He's standing in the hallway, graphite-colored goggles strapped to his face and a small, circular computer sticking out of his front pocket. He laughs as the distant sounds of explosions and screams echo around his head. "I...

Twitch streamers are getting Snap’s AR selfie filters

As part of its Snap Camera announcement, Snap Inc. has revealed a partnership with Twitch that will bring augmented reality Lenses to users of the video-streaming site. This will give Twitch streamers access to thousands of Snapchat-style selfie filt...

Snap is bringing augmented reality Lenses to the desktop

Fresh off its Q3 2018 earnings report, in which it broke a revenue record, Snap Inc. is making another major announcement. Meet Snap Camera, a standalone application that will bring the company's popular augmented reality filters, aka Lenses, to the...

Red Bull puts an entire mountain in your living room with AR

It's too late for you to catch a plane to Utah and watch Red Bull Rampage, a freeride mountain bike competition featuring some of the best riders in the world, live in person. But you can bring all of the ridges, slopes, and rocky terrain of the Virg...

Spatial’s collaborative AR platform is basically FaceTime in 3D

One of the many potential use cases for augmented reality headsets like Magic Leap and Microsoft's HoloLens is collaboration in the workplace. Instead of using something like Skype or Slack to have your remote meetings, you could strap on a headset a...

Lyft buys an AR company to bolster its self-driving car efforts

Lyft is ramping up it self-driving car strategy on two fronts. To start, the ridesharing mainstay has acquired Blue Vision Labs, a UK-based augmented reality firm whose underlying technology helps cars both know their location and understand their s...