Nike uses AR to help you find the right fit for your sneakers

Nike has been experimenting heavily with augmented reality for a few years now, and the company is continuing to work on new experiences powered by the technology. The sportswear giant is now introducing Nike Fit, a feature that uses a combination of...

Nike latest Snapchat Lens shows support for USWNT

With the 2019 FIFA Women's World Cup drawing closer, fans of the US Soccer Women's National Team have one more way to show their support. The creatives at Nike have put together an AR Lens that slaps a team jersey on you, and of course links to Nike....

GOAT lets you preview sneakers in AR before they launch

Today, the secondary sneaker seller GOAT released an augmented reality feature that will let users see pre-release sneakers in AR. This isn't the first time a company has let users view sneakers in AR, but GOAT users will be able to preview the shoes...

Here’s all the important stuff Google announced at I/O 2019

A better, faster, stronger Google is in store for 2019. During its I/O developer conference on Tuesday, the company unveiled dozens of updates to every corner of the Google ecosystem; from search and Google Assistant to the next generation of Android...

Google Maps’ AR walking directions arrive on Pixel devices today

After first showing off augmented reality directions last year, Google is finally starting to roll out the feature for Google Maps. Starting today, Pixel device owners will be able to voice walking directions in AR, with arrows appearing in real worl...

Minecraft AR Teased


Millions of kids around the world should be excited about Microsoft's Build 2019 developer conference. The company teased at the end of the Build 2019 keynote Minecraft AR for mobile devices. Get...