Bloomberg points out that an executive formerly in charge of iPhone marketing for carriers, Frank Casanova, has a new title: "Senior Director, Worldwide Product Marketing at Apple Augmented Reality." While Google is dipping its toe into using AR to e...
Apple’s new augmented reality exec shows how important the tech is
Bloomberg points out that an executive formerly in charge of iPhone marketing for carriers, Frank Casanova, has a new title: "Senior Director, Worldwide Product Marketing at Apple Augmented Reality." While Google is dipping its toe into using AR to e...
Lego's augmented reality Playgrounds app was arguably the highlight of the demos at Apple's yearly developer conference, and now you can try it for yourself -- the iOS app is available today. Point your iPad or iPhone at a compatible Lego set (more o...
Apple has doubled down on AR by acquiring Danish machine learning company Spektral, whose software erases backgrounds from videos instantly. The purchase remained quiet until Danish newspaper Børsen broke the news today. Fortune notes that the...
iOS 12 made a lot of strides in terms of augmented reality, thanks to the addition of features like AR Quick Look. This allows users to place 3D objects using AR, and now ecommerce platform Shopify is taking advantage of the feature for everyday shop...
Online shopping can be difficult if you don't have full use of your hands, since it frequently assumes that you can tap or click your way through a sale. eBay could make internet purchasing more accessible to just about anyone who can use a phone, th...
Magic Leap announced last week that its mixed reality glasses -- which have been shrouded in mystery and hype for almost four years -- will be available later this summer. What should've been exciting news unfortunately fell flat. In a developer chat...
Lego is infusing its bricks with digital magic in a series of new augmented reality experiences using Apple's updated ARKit 2. The Lego AR experiences, due out later this year, combine real-world Lego buildings with digital landscapes. Build a physic...
Apple has been flirting with augmented reality for a bit. Now, the company is ready to take it to the next level. ARKit 2.0 is just that. Apple even tapped Pixar for a special file format, USDZ. Cupertino's plans for AR go beyond just file formats, t...