Amazon told to stop tricking UK users into signing up for Prime

Think Amazon is a little too eager to sign you up for Prime? You're not alone. The UK ad industry's Advertising Standards Authority has ruled that an Amazon promo for Prime was "likely to mislead" and could have tricked users into subscribing to th...

UK watchdog calls out unlabelled Snapchat ads for the first time

The UK's Advertising Standards Authority (ASA) has its work cut out for it as the line between legitimate online content and ads gets ever blurrier. Social media "influencers" regularly flout the rules and despite the sheer volume of posts across dif...