Tag Archives: ATAP
Pixel 4 XL teardown reveals remarkably tiny Soli chip
When Google announced the Pixel 4 earlier this month, the company's Sabrina Ellis spent a part of the keynote talking about the work her team invested in making Project Soli into something that could fit inside of a smartphone. It turns out Ellis was...
Google and Levis’ second jacket is smarter, but still a novelty
You wouldn't normally think of Google as a maker of clothing, but the company has been working on a platform for connected apparel and accessories for awhile now. Four years ago, it teased Jacquard, a platform involving touch-sensitive threads that c...
Google’s latest wearable is an Yves Saint Laurent backpack
Google hasn't given up on Jacquard, an experimental hardware project designed to make everyday clothing and accessories smarter. As spotted by Owen Williams (Charged), the company has teamed up with fashion titan Yves Saint Laurent on a decadent and...
Google wins FCC approval to keep developing radar-based hand sensor
Google's Advanced Technology and Projects (ATAP) team has been working on Project Soli since 2015. The gesture-based system uses broad beam radar to detect and capture hand movements, turning them into commands for mobile devices. Until now, though,...
Head of Facebook’s future lab will leave early next year
It's only been 18 months since Facebook enticed Google's advanced technology lead, Regina Dugan, to work at the social network's secret hardware lab, Building 8. Before starting Google's Advanced Technology and Projects group (ATAP) , Dugan worked as...
Fashion and technology will inevitably become one
There's no denying that the technology world is obsessed with fashion. Amazon, Apple and Google, three of the biggest names in tech, are all trying to carve their own path into the fashion space. Apple's doing so with fancy smartwatches, Amazon with...
The Levi’s Commuter smart jacket has a ton of promise
Google's mission with its Advanced Technology and Products group is to create innovations like Project Jacquard, which can turn objects into interactive, gesture-controlled surfaces. With the Levi's Commuter jacket, introduced in 2016, the technology...
The smart jacket from Google and Levi’s arrives this fall for $350
It's been nearly two years since Google and Levi's announced their plans to work on connected garments, an idea born out of the tech giant's Advanced Technology and Products group. The first piece of this project is a connected jacket called the Comm...
Project Ara’s death is bad news for the weird side of Google
Last week, Google announced that it was killing Project Ara, the company's modular smartphone initiative. Ara was easily one of the coolest and strangest things Google was working on, but the project always felt like a bit of a longshot. In this worl...