Recommended Reading: The ‘Stories’ invasion won’t relent anytime soon

Why 'Stories' Took Over Your Smartphone Ian Bogost, The Atlantic Snapchat may have created the monster, but in nearly every social (and some not-so-social) app you fire up, you'll be greeted with a feed of Stories. In fact, Facebook says the forma...

Under Armour takes on HQ Trivia with the help of NBA star Steph Curry

Golden State Warriors star Stephen Curry returned to the court after a lengthy absence last night, and Under Armour is giving fans another reason to celebrate. The shoe company will take on the likes of HQ Trivia with Steph IQ: a basketball-themed qu...

Pizza Hut’s ‘smart’ shoes turn you into a fashionable couch potato

When it comes to fast-food PR stunts, Pizza Hut doesn't hold back. Seriously, this is the company that's made a jacket that keeps you as warm as, well, a pizza. The ridiculous garment came with the same insulating materials as those used in Pizza Hut...

Google will predict Final Four winners based on in-game data

Google has been working closely with the NCAA during this year's tournament, but now, during the Final Four, the company will be using predictive analytics to figure out who will win games. The wrinkle here is that the team will use data from the fir...