Hilarious-looking Bicycle Helmet Gives You Bullet-like Aerodynamics… But Is It Worth it??

Posted on 07/03/2024 by Sarang Sheth

“When you see how fast it is, you won’t laugh anymore,” says Jonas Vingegaard, who can be seen adorning the Aerohead II helmet. However, those gains in speed do have a trade-off… you end up looking as if someone designed a Daft Punk helmet for unicorns. And that’s me being very charitable.

Professional cycling, much like any competitive sport, is a constant dance between innovation and tradition. While aesthetics often hold a certain allure, function reigns supreme, which is why we have that viral video of a man who lays down stomach-first on his bicycle and cruises past all his opponents. Here, every component, from the frame and wheels to the rider’s clothing and even posture, is meticulously optimized to shave off precious seconds in the pursuit of victory. Helmets, however, have traditionally occupied a somewhat unique space, balancing safety with aerodynamics and maintaining a familiar, rounded form. The Aerohead II, however, pushes the limits of aerodynamics so far, that it’s worth discussing on a design blog. The one-of-a-kind design focuses solely on reducing wind resistance and redefines the future of time trial helmets.

Designers: Giro and Team Visma

Developed in collaboration with the Dutch racing team Team Visma/Lease a Bike, the Aerohead II looks like it materialized from a futuristic vision board. The most striking feature is the undeniably unconventional, long, wedge-shaped “nose cone” (yeah sure) that extends far ahead of the rider’s head. This design choice, coupled with a tapered tail section, aims to create a smooth, aerodynamic profile, minimizing the drag caused by the rider’s head and neck.

While the helmet’s appearance might bewilder some and inspire some nasty memes, its purpose is undeniable. Time trials are races against the clock, where even the slightest reduction in drag can translate to significant time savings. Unlike traditional helmets designed for everyday riding or commuting, the Aerohead II prioritizes pure speed, making it a specialist tool specifically crafted for the unique demands of time trialing.

It’s worth noting that the Aerohead II isn’t the first foray into aerodynamic headwear for cyclists. Back in 1986, Giro’s original Aerohead, designed for cyclist Greg LeMond, helped him secure victory in the Tour de France. However, the Aerohead II takes things a step further, adopting a more extreme design and incorporating a wider, wraparound visor for improved visibility when the rider is in the low, tucked position crucial for optimal aerodynamics.

The helmet has already undergone extensive testing and made its competitive debut in the opening time trial of the prestigious Tirreno-Adriatico race in Italy. While some riders might have been initially surprised by the unconventional design, Team Visma/Lease a Bike’s head of performance, Mathieu Heijboer, reports that the focus on performance quickly won them over. Heijboer states, “The riders did look up a bit when they first saw the helmet, but in the end that didn’t last long. After a few tests and seeing the gains, everyone was quickly convinced.”

Beyond its immediate impact on the world of professional cycling, the Aerohead II also raises interesting questions about the future of helmet design in general. Could similar aerodynamic principles be incorporated into everyday cycling helmets, offering marginal gains for recreational riders? Or will the focus on pure speed remain exclusive to the high-performance realm of time trialing? Only time will tell, but until then, let’s spend some more time figuring out how to design this helmet so that it makes its wearer look less like a phallus-head?

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Leave your helmet on your bike securely with this prototype contraption

Posted on 06/02/2024 by Ida Torres

During the pandemic, one of the things that became a “trend” and has actually continued to this day is that more people are biking their way to and from their place of work. We’re seeing a lot of products catering to this market segment and there’s still a lot of room to grow as we look towards more sustainable ways of commuting. Safety is also a major concern for those riding bicycles and motorcycles so we see people carrying helmets around but it’s not always the most convenient thing.

Designer: Eliès Hamzaoui

To solve the problem of carrying around a bulky helmet, an engineer created a prototype for something called an OBH or an On Board Helmet system. The idea is to leave the helmet with your bike so you don’t have to carry it around but also without fear of it getting stolen. It is made up of the helmet itself called the Unicity and a Jorj unit which is bolted to your bike frame. The unit also has a built-in anti-theft alarm, hence the secure part.

The locking and unlocking of the helmet is actually made through an app. You don’t have a physical key so the unit needs to have Bluetooth and battery power, adding to the bulk. It is technically more secure but also a bit inconvenient for times when your smartphone may not be working. The alarm itself is activated only with prolonged movements and not the mere jostle of the bike so you don’t have to worry about accidental alarms.

While it may be more convenient to leave the helmet on your bike, it can also add to the bulk of it since this contraption seems a bit heavy because of the features mentioned. There’s always room for improvement though so hopefully we can get a better prototype for this eventually. The initial target market for this are the bikeshare companies but it can eventually appeal to the general bike-using public, provided the design is improved.

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This advanced e-bike helmet delivers full-head protection that looks and feels great, too

Posted on 26/06/2023 by JC Torres

E-bikes, electric scooters, one-wheelers, and e-skates have become options for people who want a different and more sustainable way to travel. While e-scooters make short work of “last mile” distances, e-bikes combine foot and motor powers to give you a longer and faster ride. But for all the convenience and freedom they offer, e-bikes also bring new challenges, especially when it comes to rider safety. Typical cycling helmets are no longer enough to provide needed protection, but motorcycle helmets are also overkill and burdensome for a vehicle that’s supposed to embody agility. The answer is to combine the best of both worlds, providing the same full-head safety of motorcycle helmets with the lightweight comfort of cycling helmets. Pulling that off is no easy feat, but that is exactly what this innovative eBike helmet is bringing to the table, promising safe biking, comfortable rides, and eye-catching good looks in a single package.

Designer: Jean-Baptiste Petricoul

Click Here to Buy Now: $99 ~~$249~~ (60% off). Hurry, less than 72 hours left! Raised over $270,000.

Bike helmets are designed to be lighter than their motorcycle cousins because of the need for better aerodynamics and lesser fatigue on the head of cyclists. They offer only the minimum protection possible, which is often enough, at least compared to accidents involving motorbikes. E-bikes, however, are changing the equation because of their significantly increased speeds and use on riskier roads and paths. You can’t simply put on a motorcycle helmet and call it a day because of the different dynamics required by e-bikes. Not to mention you’re going to be the target of strange looks while pedaling down a bike lane.

Designed for Safety and High Speeds.

Integrated Full Facial Protection

Detachable Swiveling Visor: The front visor is held in place by two fasteners on the front of the helmet and features changeable lenses.

Removable LED Tail Light

VIRGO is the solution that brings the benefits of both kinds of helmets with none of their drawbacks. Made with a polycarbonate shell on the outside and a protective EPS (expanded polystyrene) layer on the inside, this helmet designed for e-bikes retains the lightweight and comfortable properties of regular bike helmets. The difference, however, is that this single shell also covers your chin and jaw, giving you full-face protection like a motorcycle helmet.

Mips Safety System

Optimization of Air Flow

The VIRGO helmet was made to meet the requirements of regulations like the new NTA-8776 for e-bikes, which means that this helmet is certified to handle speeds up to 45 mph. Even better, it also complies with the EN 1078/CPSC, which means it’s qualified for use with regular, old-fashioned bikes as well. And when unfortunate accidents do happen, the optional inner MIPS system helps reduce the rotational motion of most impacts that is the cause of most concussions and brain-related injuries.

The safety goodness doesn’t stop there either. VIRGO comes with a detachable swivel visor that protects your eyes from both sunlight glare as well as blinding dust. The visor lens will be polished and rounded on the corners, just like how it’s made on various helmets in the market. There’s also a detachable LED light whose simple appearance belies its smartness. Its built-in accelerometer can detect when you’re slowing down and lights up to give vehicles behind you a heads-up. It also glows red in low-light situations to increase your visibility and avoid accidents before they even happen.

The VIRGO helmet comes in a handsome design with four stylish colors to choose from, letting it match your style instead of getting in the way. And best of all, all of this safety comes at a very affordable price of $99, or $129 if you opt to go with the inner MIPS system. Whether you’re biking for fun or for daily commutes, on your powerful e-bike, or even on your trusty old metal steed, the VIRGO Cycling Helmet gives you the full-head protection you need to bike in confidence and in style.

Click Here to Buy Now: $99 ~~$249~~ (60% off). Hurry, less than 72 hours left! Raised over $270,000.

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This origami-style fashionable helmet folds flat like paper to be stored conveniently in the backpack

Posted on 16/08/2022 by Gaurav Sood

Another day, another folding helmet!

Foldable helmets have grown into a trend we’re constantly following – as helmets become necessary for bikers and electric kickboarders in almost all countries across the globe – yet nothing really tends to stick to the mind as a definite solution. As a biker, you would have seen this helmet that collapses in two halves to save space or this one that folds to a 50 percent smaller size than the original volume.

Now there is another entrant coming in from a South Korean company called Nature Mobility, which intends to disrupt a biker’s daily life. From how it appears, the Raba helmet is meant to fold flat, like a sheet of paper, to be placed in the handbag. Making life exceptionally convenient for daily commuters who struggle with their helmets after locking up their bikes at the stand. With the stylish Raba, you’ll not have to think. The decision is made the moment you put it on: when you take it off, simply fold the hive structured helmet flat and pop it conveniently into your backpack.

Designer: Nature Mobility

As transportable as it can get, the easy-to-store Raba helmet is also as comfortable and substantially protective. The helmet inspired by the honeycomb structure features individual components supporting each other to fold down flat without a twitch. Nature Mobility introduced the foldable helmet on the crowdfunding platform Wadiz but it was the recognition at the Red Design Awards that propelled Raba’s international fanfare as a complete foldable helmet that gives both the wearing type and the folding type helmets stiff competition.

The 410g helmet uses PC/ABS material construction on the exterior and nice foam cushioning on the inside, which makes it comfortable and really protective. The exterior is impact and heat resistant and it has the same safety certification as traditional bicycle helmets. Durability is a concern with foldable helmets, the makers seem to have perfected the design for long shelf like: according to Nature Mobility, it has gone through 59 different prototypes over three years before arriving at the perfect design. This reflects in Raba’s ability to unfold within seconds to reduce its volume by 35 percent of its original stout self.

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POC Myelin Helmet protects the head with 50% recycled materials, to be easily deconstructed

Posted on 25/06/2022 by Rei Padla

MYELIN Helmet Design

Cycling is fun and easy exercise, and if you regularly ride your bicycle, you will see health benefits such as increased cardiovascular fitness, an energy boost, and decreased body fat levels. And what’s great about cycling is you only need a bike and a few accessories to start. Even though you don’t need much equipment to enjoy cycling, you shouldn’t skimp on protective gears like a helmet. There are many helmets in the market, but this one from POC protects your head while protecting the environment.

Designer: Claes Nellestam (POC)

Design MYELIN Helmet

Suppose you are considering cycling, whether as a commuter, road cyclist, or mountain biker, you have to ensure bike safety because your life can be at risk with all the possible accidents. Like in most sports, you can prevent these unfortunate events if you follow the fundamental tips like finding the right bicycle size, double-checking brakes, and using headlights. And one of the most important tips to follow: Wear a helmet. A helmet is essential as it effectively protects and reduces the impact of a collision or a fall.

POC believes “the best way to develop a passion is to protect it.” This principle drives the company to offer personalized protection and safety through quality sports products like its latest helmet, the Myelin. This helmet is “highly advanced yet cuts out complexity” to minimize the impact on the planet’s resources.

POC MYELIN Helmet

Unlike other helmets in the market, including those from the brand, Myelin is the first helmet made of 50% recycled materials. This means it is a more sustainable option for people who care about the planet. The company aims to be more environment-friendly, so it’s looking for ways to allow safety and sustainability to co-exist in the products. The Myelin is a product of POC’s move to place on itself “an obligation to use our planet’s resources respectfully,” as per POC Senior Designer Claes Nellestram.

MYELIN Helmet Demo

Aside from the recycled materials used on the outer woven fabric shell, Myelin’s sustainability also comes from its “deconstructable” design. It comes with an interlocking structure with simple fasteners tying the helmet together. The straps’ snap adjuster and elastic sections offer a secure fit to the user, similar to how baseball caps work. The design also means no need for laminators or adhesives, allowing the parts to be easily separated at the end of the helmet’s life. The easier a product can be deconstructed, the easier it is to reuse and recycle the components.

MYELIN Helmet Function

The POC Myelin Helmet can also be a good option if you want a comfortable, lightweight helmet that can prevent overheating, thanks to the EPS liner and ventilated zones. It gives optimized protection even if built with only a few pieces and doesn’t use glue for its construction. Designed for recyclability for the eco-conscious cyclist, this helmet is a significant step forward for POC in helmet design. However, it’s only the beginning as the company continues to challenge the conventional way helmets are made, the materials used, and how they can be deconstructed.

MYELIN Helmet Design

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Smart helmet lets you navigate, communicate while keeping you safe

Posted on 21/03/2022 by Ida Torres

I have a confession to make: I do not know how to ride a bike and I don’t think I ever will. The few times I have attempted to do so did not end well for my knees and for the bike and so the klutzy and accident-prone me will not even try to learn anymore. But while I have no interest in riding one, I do know the challenges that bikers and motorbikers face when it comes to navigating, communicating, keeping safe, not to mention all the socio-economic issues that come with having a two-wheeled ride. I also understand that helmets are their best friends. This concept for a smart helmet may very well be the most technologically advanced best friend they can ever have.

Designers: Jennifer Zhang and 陈庆

The DIDI BIKE Smart Helmet was conceptualized due to the “One Helmet, One Seatbelt” policy that is being implemented in China. While safety while riding a bike is of utmost importance, there are also times when you would need to use gadgets like your smartphones for navigation, communication, and other important things. There’s the option to pull over of course to use your device but what if there was a smart helmet like this one?

The concept design for the smart helmet includes front-and-rear cameras that can be both dashcams and smart screens as well. Not only is it able to give you more visual information about your surroundings and the other vehicles on the road with you, but you can also get traffic and navigation information without being distracted by your smartphone. They can be controlled through voice commands and also works with image recognition and AI technology.

Users will be able to adjust the tint of the visor either through voice command or depending on the ambient light available. The backside meanwhile has an LED light strip that gives color-coded information like whether they’re in motion, braking, or turning. The helmet is also designed to give an SOS signal and call emergency services in case there’s an accident. The strap also has bone-conduction earphones for listening to music or podcasts or taking calls while the AR display on the left eye gives important information like navigation, device information, etc.

That’s actually a lot of information and functionality for a helmet concept-wise. In fact, it might be too much for a device whose primary function is to keep the user safe while driving. Design-wise it also looks pretty heavy and looks more like what a futuristic soldier would wear rather than a normal, everyday biker. But in terms of function, it should be pretty useful for those who need to do other things while riding a bike or motorcycle.

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This AI-enabled bike helmet with spatial awareness is your new safety must-have accessory!

Posted on 04/09/2021 by Gaurav Sood

A smart helmet for accident-prone city streets where spatial awareness is the difference between life and death situation!

More than 700 cyclists are killed every year by other motorists in the U.S. alone, and the graph hasn’t seen any significant drop in the last few years. This is a clear indication of the danger bicycle riders put themselves into every time they head to the streets – making them the most vulnerable participants in public traffic. Although self-driving cars and the level of safety in modern cars have evolved considerably, still bike riders are not being recognized by motorists in time to avert fatal accidents.

Thinkable Studio wants to curb this with an innovative helmet design that equips cyclists with their own set of spatial awareness tech to avoid accidents. Called the savAR helmet, this piece of bicycle accessory is loaded with augmented reality and artificial intelligence components to naïve the traditional helmet protection methods. The ever-evolving smart software of the helmet and the AR waveguide technology enhances the rider’s awareness of the crowded streets and other motorists nearby by quite a few notches.

With time the AI learns the riding behavior and in a way looks out for the rider with the 360-degree camera vision to the rescue. Even before an impending danger can turn ugly, the software anticipates the unusually fast approaching vehicle from any direction and alerts the cyclists to take the lifesaving action to avert any collision. The AI calculates the potential course of collision and the time to the impact. This is aided by the waveguide tech embedded in the visor of the helmet which gives the rider a full picture of the incoming dangerous vehicle. To enhance the warning systems’ capability, there are both visual display warnings and audio alarms via the embedded speakers.

To give other motorists a clear idea of what you a rider intend to do, there are ultra-bright LED turning signal lights and smart braking lights that can be activated via Bluetooth control and voice activations system. The smart helmet is compatible with phone or cycle computer to view all the stats, route maps, and other heads-up data that is important while riding. To take safety to the next level, savAR has embedded MIPS impact protection layer and ride recording capability for capturing any unfortunate incident as proof for later on.

Designer: Thinkable Studio

This innovative smart helmet doesn’t just protect you from accidents, it prevents them altogether

Posted on 11/06/2021 by Sarang Sheth

The car has multiple safeguards in place to prevent collisions and accidents. Sure, it has a seatbelt and an airbag, but the car’s headlight, taillight, indicators, and horn also play a pivotal role in letting people know when it’s about to brake, make a turn, etc. Most bicycles, on the other hand, have just two safeguards… the rather harmless bike bell, and the bicycle helmet. In a world where over 40,000 bicyclists die globally each year, the LIVALL EVO21 Smart Bike Helmet is aiming at impacting change by making bicycling smarter and safer.

Apart from serving as protection for your head, the LIVALL EVO21 helps other motorists and pedestrians be aware of your presence and helps avoid a collision in the first place. The helmet’s aerodynamic outer-shell comes with a built-in wide beam angle front light as well as a super bright 270° rear light and two turn indicators. Controlled by a tiny remote that straps to your handlebar, the lights offer 360° visibility to people around you, allowing them to be aware of your presence as well as of your intentions as you ride. The wide beam-angle headlight offers great visibility by shining a beam of light that’s wide horizontally as well as vertically, allowing oncoming traffic to spot you even if you’re cycling with your head down for better aerodynamism. It’s accompanied by a 270° taillight on the back that’s visible from rear as well as the sides. The taillight comes with built-in turn indicators that can be triggered from the handlebar remote, and accelerometer sensors integrated into the LIVALL EVO21 know when you’re slowing down and stopping, automatically flashing the brake-light for motorists behind you and reminding them to keep a safe distance.

The built-in accelerometer and 3-axis G sensor also play a pivotal role in emergency scenarios. The LIVALL EVO21 has an impact sensor that can detect when you’ve suffered a collision or fallen off your bike. When the helmet impacts against a surface (like the ground) it triggers an SOS Alert that sends your GPS location to your designated emergency contact within LIVALL’s smartphone app. In case it’s a false alarm (you could have just dropped your helmet by mistake), the LIVALL app offers a 90-second window to cancel the alert.

The helmet itself comes with a modern, aerodynamic design that helps channel airflow to limit drag as well as keep your head ventilated. My personal favorite feature is the fact that the vents on the front even let you dock your sunglasses into the helmet! Its outer layer is made from tough Polycarbonate that absorbs and distributes the impact force to prevent it from transferring to your head, while an intermediary layer is made from a special Polysource PSI impact-resistant material that adds a secondary layer of shock absorption. The innermost part of the helmet uses a memory foam for ultimate cushioning and comfort, providing a snug fit, which can be further adjusted using the strap around your chin, or a knob on the back. Each LIVALL EVO21 helmet weighs a mere 350 grams (0.77 pounds) so you can wear it for hours without feeling any strain, and is also designed to be IPX5 waterproof, so you can wear it in any weather. An internal battery gives the LIVALL EVO21 a continuous usage time of 10 hours (or a week’s worth of moderate use), and there’s even a magnetic charger in the box to recharge the battery. The helmets come in medium and large sizes across a variety of colors, and the LIVALL app – which lets you track and share your rides, miles, and daily cycling records with a tight-knit community of global riders – is compatible with both Android as well as iOS and supports 12 different languages.

The LIVALL EVO21 builds on 7 years of innovation and development. Designed by a company that created and developed the world’s first-ever smart helmet in 2015, the EVO21 is LIVALL’s most advanced smart-helmet, putting rider comfort and safety at its very forefront. In fact, the EVO21 even went on to win the prestigious iF Gold Award for the year 2021 (beating over 10,000 other designs) for its remarkable combination of and balance between eye-catching form and life-saving function.

Designer: LIVALL Design

Click Here to Buy Now: $89 ~~$129~~ (31% off). Hurry, less than 48 hours left! Raised over $325,000.

LIVALL EVO21 Smart Helmet: 360 Active Protection

The EVO21 is an ultra-light (350g) smart helmet with 360° visibility, patented SOS system and upgraded impact protection to help prevent crashes before they happen.

360 Degree Visibility

Wide-angle front lights and super-bright 270° rear lights are integrated into the helmet, maximizing your visibility even at long ranges, while smart LEDs signal to drivers what you’ll do next – stop, turn, or ride on through.

The three dynamic light effects will make sure you get noticed on any street, improving your safety and helping you ride in style.

Automatic Brake Warning Light

The EVO21 has sensors to detect when you’re slowing down or coming to a stop, and it automatically turns on the brake warning light on the back of your helmet. Letting other riders and motorists know you’re stopping. And keeping you safe and secure, night and day.

Keep Hands on the Bars

The EVO21’s turn signals operate the same way a car or motorcycle does, with super bright LEDs that signal your turn to drivers at the press of a button.

A remote on your handlebar communicates wirelessly with the EVO’s smart LEDs. Letting you keep your hands, and your attention, right where you need them.

Wide Beam-angle Front Light

Cyclists tend to lower their heads to gain extra speed while riding. The problem is, this can reduce your visibility to drivers – even if your helmet has a light.

To tackle this challenge, they developed a front light with a 45°reach, so it can be seen even if you’re tucking your head for a sprint. The EVO21’s wide beam light will shine through at any angle, making you visible at long distances and letting everyone know you’re coming.

Patented Fall Detection

Their fall detection and SOS technology can detect falls anywhere above 1.5 meters, and triggers an SOS alert text message to your emergency contact within 90 seconds of a fall, giving them your precise GPS location.

10 Hour Battery Life

A single charge will give you 10 hours of battery life. That’s about a week’s worth of commuting for the average cyclist.

Smart On. Smart Off

Power on once to start your ride, and after that the EVO21 will take over, turning on within 4 seconds each time it touches your head and then powering down once you take it off.

Ride in Any Weather

The EVO21 is IPX5 waterproof, so the LED lighting system and remote will run smoothly in any weather.

Impact Protection

The first layer is crafted from PC material that spreads the force of a crash throughout the shell, minimizing force and cushioning your head. The second layer of Polysource PSI is a special impact-resistant liner which absorbs the remaining pressure and keeps it away from your head. And the final layer is lovingly crafted out of memory foam, ensuring a snug fit no matter how long your ride.

LIVALL Riding App

Customize everything from light settings, turn signals, battery reports, and daily cycling records. And the App links up to LIVALL’s community of like-minded riders.

Click Here to Buy Now: $89 ~~$129~~ (31% off). Hurry, less than 48 hours left! Raised over $325,000.

This smart helmet has a built-in headlight, a 270° taillight, and can even send emergency SOS alerts

Posted on 16/05/2021 by Sarang Sheth

The built-in accelerometer and 3-axis G sensor also play a pivotal role in emergency scenarios. The LIVALL EVO21 can detect when you’ve suffered a collision or fallen off your bike and shoot out an SOS Alert along with your GPS location to your designated emergency contact within LIVALL’s smartphone app. In case it’s a false alarm (you could have just dropped your helmet by mistake), the LIVALL app offers a 90-second window to cancel the alert.

The helmet itself comes with a modern, aerodynamic design that helps channel air flow to limit drag as well as keep your head ventilated. My personal favorite feature is the fact that the vents on the front even let you dock your sunglasses into the helmet! Its outer layer is made from tough Polycarbonate that absorbs and distributes the impact force to prevent it from transferring to your head, while an intermediary layer is made from a special Polysource PSI impact-resistant material that adds a secondary layer of shock absorption. The innermost part of the helmet uses a memory foam for ultimate cushioning and comfort, providing a snug fit, which can be further adjusted using the strap around your chin, or a knob on the back. Each LIVALL EVO21 helmet weighs a mere 350 grams (0.77 pounds) so you can wear it for hours without feeling any strain, and is also designed to be IPX5 waterproof, so you can wear it in any weather. An internal battery gives the LIVALL EVO21 a continuous usage time of 10 hours (or a week’s worth of moderate use), and there’s even a magnetic charger in the box to recharge the battery. The helmets come in medium and large sizes across a variety of colors, and the LIVALL app – which lets you track and share your rides, miles, and daily cycling records with a tight-knit community of global riders – is compatible with both Android as well as iOS and supports 12 different languages. The LIVALL EVO21 even went on to win the iF Gold Award for 2021, which is pretty well-deserved, given all its incredible features… don’t you think?

Designer: LIVALL Design

Click Here to Buy Now: $79 ~~$129~~ (38% off). Hurry, only 81 left! Raised over $95,000.

LIVALL EVO21 Smart Helmet: 360 Active Protection

The EVO21 is an ultra-light (350g) smart helmet with 360° visibility, patented SOS system and upgraded impact protection to help prevent crashes before they happen.