Leveraging Bloggers For Sustainable Branding

Blogging and social media marketing have been the hottest topics during the decade. The rapid increase in the popularity of bloggers and social media users have triggered the marketing mavens to leverage their influence for branding purposes. But, how exactly is it done? In this article, you’ll find a step by step guide to market your business and grow as a brand using blogger outreach and influencer marketing. 1. Realize What You Need First things first, you must realize what is it that you expect out of your blogger outreach. Is it exposure? Or is it something more generic, such…

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Huawei technicians may have helped African governments spy on opponents

An investigation by The Washington Post claims Huawei technicians helped African governments spy on domestic political opponents. According to the report, Huawei employees helped authorities in Uganda intercept encrypted messages and allowed police i...