As yummy as it looks, this is not the kind of sushi you want to put in your tummy. What looks like a maki hand-roll is actually a cleverly designed tote with a one-of-a-kind aesthetic.

The distinct look is a result of the bag’s built-in storage functionality which includes a special hook-and-loop strap system that secures the bag once you’ve folded and wrapped it up. As convenient as they are cute, you can pair up multiple rolls and they will still take up less room than a single traditional tote.

Designer: Billy Law – Daydreamer Studio