The CinemaCon crowd may not have been keen on 48fps footage of The Hobbit: An Unexpected Journey, but we defy anyone to say they don't want the best sound possible. A select few will get just that, as Dolby and Peter Jackson's own Park Road Post Production have announced the film will be mixed for the speaker-packed Atmos technology. If you're lucky enough to live near one of the select establishments it's installed in, we doubt you'll be grumbling about the immersive audio, even if the frame rate makes those orcs look unsettlingly real.
Update: That link of "select establishments" is somewhat out of date and, although the official list of locations you'll be able to see The Hobbit in Atmos has yet to be released, Dolby says there should be between 80 and 100 screens capable of delivering the over-the-top audio experience by the film's debut.Permalink | | Email this | Comments
Dolby and AMC are both marketing the latest in surround sound technology heavily this past weekend with the release of "Brave," the first movie mixed and presented in Dolby Atmos. There are only 14 theaters in the world with the setup right now and one of them, and with one just an hour away yours truly decided to make the trek and report back for those who can't. Read on to see if our impressions of this new tech live up to the hype.Permalink | | Email this | Comments
If you're a European jealous of those of us stateside when you first read that we had fourteen theaters featuring Dolby's new end-to-end revolution in surround sound, Atmos, then maybe this news will give you solace. Starting today the new technology will be demoed at CineEurope at both Dolby's booth as well as at the Cinesa Diagonal Mar Screen 9 theater in Barcelona. No word on when you'll actually be able to take in Disney's Brave in said format, but the Mar Screen 9 will be joined at the Atmos party by a number of other theaters in Europe in the coming months, like the Empire Leicester Square in London. Want to know more? Well, check out the full press release after the break.Permalink | | Email this | Comments
If you want to be among the first to experience Dolby's new Atmos surround sound experience, the company has released a list of 14 theaters that will have it up and running in time to show the first movie with the technology. Disney / Pixar's Brave hits the screens June 22nd and thanks to the Atmos setup is ready to direct sound to listener's ears from as many as 64 speaker feeds and 128 simultaneous inputs, combining with 3D visuals to increase viewer immersion. Not sold yet? Check out a few instructional videos about intelligent surround sound, and why 13.1 channels just wouldn't have been enough, plus of course, the list of all fourteen theaters.Permalink | | Email this | Comments
Dolby's Atmos is being rolled out to a few selected locations to show off the groundbreaking new technology. It lets sound mixers project sounds over your head and around you with pinpoint accuracy -- kinda making you wish it'd kept the "surround-sound" name in reserve for it, really. After the break we've got the list of where it's making its debut, some of which are public, some of which are private -- we wouldn't suggest you try to break into the Skywalker ranch's screening room, for example.Permalink | | Email this | Comments
Psst, did you hear that? Apparently, the folks at Dolby Laboratories are no longer content with scaring the bejesus out of moviegoers by simply funneling those horrific audio cues from today's standard theater setup. Instead, the mad audio scientists claim they can recreate a more lifelike and sensory audio experience by pushing sound from even more directions -- a feat made possible by the company's new Dolby Atmos technology. By leveraging up to 64 speaker feeds and 128 simultaneous audio inputs, for example, Dolby says it would be possible to more accurately recreate the sound of creepy footsteps coming from the floorboards of a higher floor. Yes, you could use the system to better simulate stuff like rain, too, but that doesn't sound nearly as fun as making hapless moviegoers pee their pants. Combined with Dolby's foray into 3D, it looks like the company's really focusing on kicking up viewer immersion. Dolby plans to debut the Atmos tech in 10 to 15 theaters showing Disney/Pixar's Brave this year, followed by a larger rollout by 2013. For more on the potentially bladder-busting technology, scope out the PR after the break.Permalink | | Email this | Comments