Display Ads are as Compelling As TV Spots


In the lobby of Google’s Building 900 at its Mountain View headquarters, there’s a display of Google-colored squares and rectangles that looks like a bland abstract-art piece. It turns out these are...

Google Facebook Partners to Sell Retargeted Ads on FBX via DoubleClick Bid Manager


The twin giants of advertising on the Internet are undoubtedly Google and Facebook. But they had never really been in each others good books, until now that is. Google has made the first move by...