Time is of the essence when it comes to treating anaphylaxis, so it only makes sense that the standard EpiPen would be as simple to use as, say, a fire extinguisher. Only… they’re not! All that archaic imagery and fine print only make things more complicated. This new design, called Epipi, really makes things as simple as unscrew, press, and go!

The rigid casing protects the device even when its being juggled around in a purse or backpack. In the event that it must be used, its color combination and construction intuitively tell the user what to do. Just twist to arm it, hold against the skin, and press the button to release. A clear window into the medication reservoir will indicate that the contents have been emptied which enhances the confidence of the user that they performed the function correctly.

Designer: Harry Moorman