Executive Creative Directors Evaluate Super Bowl Advertising


One week from today is the Super Bowl of advertising with an hour of football in-between. I wanted all of us to enjoy these TV spots to the fullest. To that end, I asked myself what makes a great...

Top 10 Super Bowl Ads From The Past Decade selected by Kellogg School Of Management


This article is by Tim Calkins and Derek Rucker, Kellogg School of Management. Calkins is clinical professor of marketing and Rucker is the Sandy...

Entreprenuer Just Made A $1.9 Million Bet On Super Bowl Suites


Part of being a sports fan is the risk you sign on for every year and every game, putting your emotion on the line for a bunch of grown men who generally make more money than you.  John Chen, however...

Startup Silentium is on to a Billion Dollar Opportunity


From the thrum of heating and ventilation units to the thump of home theaters, the noise of fellow humans at work and play is increasingly hard to escape. Even in remote areas, such as the wilderness...

After 30 Years, Con Edison’s Customers Stop Paying Madison Square Garden’s Electric Bills


Thank you, Consolidated Edison of New York. I never expected to write that, but I felt obliged to applaud the Big Apple's biggest energy utility for pulling the plug on one of the most perverse...
    






Wind Energy Of No Use In The Pacific Northwest


I am all for a diverse energy portfolio and truly believe we can get to the 1/3-1/3-1/3 mix that we’ve put forward by 2040. A third fossil, a third nuclear and a third renewable would be sustainable...
    






IBM To Spend $1.2B For New Data Centers As Part Of Pre-2015 Spending Spree


A week after announcing it was moving the Watson computer system to New York City as part of a new $1 billion business unit, IBM is squeezing in another major business deal before it reports its...
    






8 Qualities That Make Leaders Extraordinarily Memorable


Leaders that strive to be significant seek to create the greatest impact and influence.   These are the types of leaders that we value the most; inspired by their courage and resiliency, we seek to...