Final Cut Pro X uses AI to auto-crop videos for social media

Apple has updated Final Cut Pro X with a slew of features and improvements. The editing suite can now use machine learning smarts to automate video cropping for social media-friendly formats, including square and vertical sizes. Final Cut Pro can ana...

Apple’s MacBook eGPU is a step toward winning back creative pros

Even though Apple makes a lot more money on iPhones and iPads, Macs are still crucial to its bottom line. For years, they were widely loved by creative folks and influencers because they were simpler and more powerful than Windows PCs. Now, content c...

The iMac Pro is fast, but who is it for?

Today marks the release of the iMac Pro, Apple's first all-in-one desktop aimed at professionals. The question isn't how it looks (like the regular iMac, but in Space Gray) or how it runs (fast), but who it's for. It would be tempting to just say "cr...

Apple Final Cut Pro X is ready to edit VR video

Apple isn't just making the iMac Pro available to order -- it's also updating the creative software you'll likely run on that iMac. A new upgrade to Final Cut Pro X adds support for both newer video technology and some key color editing tools. Most n...

Hollywood’s favorite video editing tools arrive in a free app

If you're serious about video editing and are weighing up your software options, two choices usually pop up: Adobe Premiere Pro CC and Final Cut Pro X (FCPX). But Avid, Hollywood's go-to editing company, just played a wild card by releasing Media Com...

Apple’s $200 education bundle includes apps like Final Cut Pro X

Companies usually give college students, teachers, faculty and staff some solid discounts on both hardware and software. Today, Apple is doing just that with a new audio and video education bundle. The software pack offers Final Cut Pro X, Logic Pro...

Final Cut Pro X now handles 4K export to some Apple devices

Final Cut Pro X didn't get the warmest of receptions when it was released in 2011. But Apple's made many changes to its video-editing software since, listening to user feedback and adding features that were missing from Final Cut Pro 7. And it keeps...