Virgin Mobile USA opening flagship Chicago store, selling ‘culture’ on top of phones

DNP Virgin Mobile USA opening flagship Chicago store, selling 'culture,' phones

Virgin Mobile USA is adding actual bricks and mortar to its primary selling channels -- the internet and box stores -- but said that a new flagship Chicago store will not just be about the phones. The location has been set up like a casual, music-themed lounge, where customers can recline while testing devices and salespeople will run workshops on subjects like apps and how to install them. The Sprint-owned company will add 14 more locations in the city by summer's end and hopes to use the launch as an archetype for key stores in its other major market cities. The concept sounds a bit like a certain other starkly designed iChain -- but the rock 'n' roll decor is pure Branson.

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Virgin Mobile USA opening flagship Chicago store, selling 'culture' on top of phones originally appeared on Engadget on Thu, 19 Jul 2012 09:19:00 EDT. Please see our terms for use of feeds.

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BlackBerry flagship store coming to Dubai, hopes you’ll buy

ImageWhile RIM's current fortunes are making plenty of execs nervously tug at their ties, there's still plenty of people cheerfully tapping away on BlackBerry keyboards -- especially in the Middle East. It makes at least some sense, then, to launch a big ole' flagship shop in Dubai. Teaming up with local carrier Axiom Telecom, the handset manufacturer is in the final negotiation stages for a 1,500 square-foot store. According to RIM, it's the first of several planned for the region and should mean plenty of places to snap up one of those (reassuringly?) expensive BlackBerry Porsche models on your next overseas trip. Business class, of course.

BlackBerry flagship store coming to Dubai, hopes you'll buy originally appeared on Engadget on Tue, 17 Apr 2012 17:11:00 EDT. Please see our terms for use of feeds.

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