How to buy sneakers for the hypebeast in your life

It's hard enough to find gifts for your loved ones during the holidays, but hypebeasts in particular are a picky bunch. They only want the most hyped products and the rarest sneakers, which can be a complicated world to navigate as a shopper if you'r...

GOAT expands into apparel and accessories

The online sneaker marketplace GOAT is expanding into apparel and accessories. Today, it announced that it's adding "contemporary and luxury brands," including Acne Studios, Maison Margiela, Off-White, Stussy, Gucci and Saint Laurent.

GOAT lets you preview sneakers in AR before they launch

Today, the secondary sneaker seller GOAT released an augmented reality feature that will let users see pre-release sneakers in AR. This isn't the first time a company has let users view sneakers in AR, but GOAT users will be able to preview the shoes...

The best apps for buying sneakers

I can't even remember how many times I've had to get in line at a FootLocker to buy the latest pair of Air Jordans. But that was years ago, long before websites and apps became the main way I shop for sneakers. Nowadays, if I do end up at a FootLocke...

GOAT sneaker marketplace partners with NBA player Kyle Kuzma

Online sneaker marketplace GOAT announced that Los Angeles Lakers forward Kyle Kuzma will serve as the company's brand ambassador. Today's announcement marks the first partnership between a sneaker reselling platform and a professional athlete. Durin...

Sneaker Con bets NFC will keep fakes off its new shoe-selling app

Buying limited-edition sneakers, like Kanye West's Yeezys, isn't easy. Whether they drop on a site, in an app or a brick-and-mortar store, they often sell out in minutes, sometimes seconds. This sense of scarcity is what's behind the growth of second...