Walk on beer with these limited-edition Heineken sneakers have been injected with beer in their soles

Are you ready to ‘walk on beer’? Because Heineken’s here to ensure that you do just that! The infamous Dutch brewing company recently unveiled Heineken Silver – a new smooth, easy-to-drink beer brewed for a new generation of drinkers. And they decided to kickstart its launch, with a pair of kicks! Heineken collaborated with celebrity sneaker designer Dominic Cambrione, more popularly known as The Shoe Surgeon, to create – the ‘Heinekicks’.

Designer: Heineken x The Shoe Surgeon

What are the Heinekicks? Quite simply put, they’re limited edition sneakers FILLED with beer. There are only 32 pairs available in the world, and yes, you heard it right, they actually contain soles filled with the new Heineken Silver. Heineken promises these liquid-filled kicks “will have you Walking on Beer”.

The Shoe Surgeon maintained the brand’s iconic red, green, and silver colors in the shoes as well. The acclaimed designer has created kicks worn by the likes of LeBron James, DJ Khaled, and Drake.“Partnering with Heineken for their new beer was a fun challenge. We both share a passion for innovation and pushing boundaries and created a design to reflect that,” said The Shoe Surgeon. “The shoe not only embodies the energy of Heineken Silver but literally carries it. I can’t say I’ve ever designed a sneaker that contains actual beer before.’’

He power-packed the sneakers with a sleek green lenticular upper with silver and red accents. A removable metal bottle opener has been integrated into the tongue of the shoes. This could come pretty handy when it’s time to pop open a cold one!

Of course, the most fascinating element of the shoes is the transparent soles filled with the golden liquid, which is Heineken Silver. The beer was inserted into the soles using a specialized surgical injection method!

The one-of-a-kind soles provide the wearer with an extremely smooth walking experience, drawing a smart parallel to the smooth taste of Heineken Silver. These are the first pair of sneakers that allow you to walk on beer and a super genius marketing hack! We can’t wait to see how avid beer lovers react toward Heineken Silver!

The post Walk on beer with these limited-edition Heineken sneakers have been injected with beer in their soles first appeared on Yanko Design.

Heineken B.O.T. cooler that follows you is a summertime essential!





Summertime and a chilled can of beer are synonyms for that refreshing feeling. Sure, if you are someone who resonates with this notion, you wouldn’t mind a chilled beer cooler always by the side more often than not. But is it possible to lug a beer cooler always with you? Heineken’s cute little autonomous beer cooler gives you reason enough to think on those lines. Yes, the Heineken B.O.T. (Beer Outdoor Transporter) is a notorious Wall-E with fancy branding to always be by your side, delivering your brew chilled to the perfect temperature.

On first look, you can mistake this one for a mini John Deere mower with a missing front half. However, it can haul 12 chilled beers on its big wheels that virtually follow anywhere you go – giving the machine a charming personality. The tiny robot features four wheels, two big wheels, sensors, a brain running AI, and the capacity to hold a dozen cans in addition to ice. Owning this one will surely make you popular among buddies for its pure chill factor, literally. Heineken B.O.T. is an excellent example of how tech makes life convenient and differentiates from the tons of promotional materials available in the market! The video indicates the design can probably handle rolling on the grass at a park, and nothing running on more rugged terrain. It also shows a small screen and a speaker that allows the robot to greet its person!

Before you ask the question, when is this autonomous beer cooler be available to purchase. The bad news is, it’s only going to be the privilege of a few lucky ones. This limited edition beer cooler bot is up for grabs via a competition held on July 1st. Heineken will take submissions from interested people who like the idea of B.O.T. For now, there is not much known about the dynamics of the competition, but ones who love their beer will want to own this cute little buddy at all costs.

Designer: Heineken

Sponsored Post: The Heineken Experiment with DJ Armin Van Buuren


2014 is here and let's continue to celebrate with what geeks love most: beer. Beer is a global phenomenon and is enjoyed in most parts of the world. There are several beer brands that have...
    






Heineken’s Interactive Beer Bottle Lights up With Every Sip

Heineken is setting out to create a wave on social media with their newest advertising ploy: interactive beer bottles. “Interactive” might sound a bit misleading, since all they do is light up when the bottle is lifted.

Flashlight Beer

So how does it work? Each bottle has a green plastic base screwed at the bottom. This base has been fitted with a wireless sensor and LED lights. The former detects when the bottle has been lifted, causing the latter to sparkle. The sensor also causes the LED lights to flash in sync with the music, if there happens to be any loud tunes playing where you are.

Jeremy Brook, who’s Heineken’s head of digital and media innovation, foresees that these types of advertising will lead to a “massive area of growth and creativity for brands.” He adds: “It’s not yet totally defined, but it will be.”

The idea for the interactive beer bottle was thought up by digital agency Tribal DDB.

[via Wall Street Journal]

Heineken Ignite concept imagines a future of interactive, LED-laden beer bottles

Heineken Ignite concept imagines a future of interactive, LEDladen beer bottles

It's not the first time Heineken has found itself at the intersection of beer and technology, but the Dutch brewer's latest effort has resulted in a first of sorts for the company: its first "interactive beer bottle." Revealed at Milan Design Week, the Heineken Ignite is a beer bottle replete with LEDs and motion sensors, which let it light up with various effects when you knock bottles to say cheers with someone or take a drink. The LEDs can even apparently be remotely activated by a light source and synchronized with music. As you might expect, this one is set to remain only a concept for the foreseeable future, but you can see it in action in the video after the break, and find more details on how it was built at the source link below.

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Source: Heineken Ignite

Beer2D2

beer2 d2 Beer2D2
Star Wars + Beer = win. You’ve always dreamed of turning an empty (or full!) beer keg into that lovable Star Wars droid but never had the ability too. Well now you can in a much more manageable size with your own Beer2D2, an R2-D2 made from a Heineken mini-keg. Just print out the 32 sheets of plans and leg parts in the instructable. Cut them out along with a cardboard box for support. Glue the shit out of it and you’ve changed your empty little keg into an empty little geekeg (geekkeg?). Not sure if the cardboard would be strong enough to hold a full kegger or if you’d even be able to do this project immediately after finishing the beer- so you’re sort of stuck in the middle there. Nice though.

(via chugbuzz)

Beer2D2


Inhabitat’s week in green: solar powered toilet, pollution-fighting mural and the world’s largest rooftop wind farm

Each week our friends at Inhabitat recap the week's most interesting green developments and clean tech news for us -- it's the Week in Green.

DNP Inhabitat's week in green TKTK

Hear those school bells in the distance? It's hard to believe, but the start of the school year is just a few weeks away -- and all week we've been rounding up some of our favorite eco-friendly back-to-school essentials. From green school supplies to sustainable backpacks, we've got all your back-to-school needs covered. And to top it off, we're giving away a laptop-charging Voltaic solar-powered backpack (worth $389) stuffed with green school supplies for a total prize package worth over $500. If we could go back to school and live in any dorm, we'd probably choose Copenhagen's Tietgenkollegiet dorm, a circular building with community kitchens, cafes, music rooms and a central courtyard. And if we could choose any gadget to take with us, it would have to be the P&P Office Waste Processor, which can transform a basket full of waste paper into fully-formed pencils.

Continue reading Inhabitat's week in green: solar powered toilet, pollution-fighting mural and the world's largest rooftop wind farm

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Inhabitat's week in green: solar powered toilet, pollution-fighting mural and the world's largest rooftop wind farm originally appeared on Engadget on Sun, 19 Aug 2012 10:30:00 EDT. Please see our terms for use of feeds.

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