Top 5 Industrial Design Jobs for this week

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As a part of our careers-related columns, these are our top five picks of the best industrial design opportunities on Yanko Design’s recruitment platform YD Job Board. With some famous names across our board, this week’s pick includes openings at the backpack innovators Osprey, quirky design products at Oxo along with sporting and fitness product designers.

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01 Osprey

Product Designer – Travel at Osprey Packs, Inc.

Osprey Packs is seeking a dynamic team player to join our Design Team in Ho Chi Minh City, Vietnam. The Product (Travel) Designer’s focus is to deliver innovative seasonal gear-carrying solutions and special designs, ranging from packs to hard-sided, soft-sided, and hybrid wheeled travel & luggage, and accessories. The Product (Travel) Designer is responsible for delivering all aspects of the design from concept to pre-production via prototyping, testing, sourcing, color/fabric/trims processes, and specification packages (tech-packs).

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02 Oxo

Packaging Designer at Oxo

At OXO, we’re on a quest to make every day better. For over 25 years, we’ve made household tools that delight our customers and exceed their expectations. When we have an idea, we’re going to make it happen, even if it hasn’t been done before. As a member of OXO’s Brand Design team, the Packaging Designer is responsible for the conception and design of graphics for all OXO packaging as well as point of purchase, signage and sales collateral. The designer works closely with the Associate Design Director, Copywriters, Photographers, Production Manager and Project Managers.

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03 Johnson Matrix

Industrial Designer at Johnson Health Tech North America Inc

MATRIX Fitness North America is seeking a mid-level Industrial Designer with 3-5 years of experience. Wed like you to join our team of dedicated design professionals and help solve problems within the fitness markets. Our preferred candidate will have a varied background have had multiple product successes. As well, they should have a thorough understanding of the product development process.
We work on all aspects of the fitness markets: cardio, strength, and functional fitness. The work is engaging and offers many challenges. Some travel is expected for this position.

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05 Dicks Sporting

Industrial Design Lead at Dick’s Sporting Goods

DICK’S Sporting Goods was founded in 1948 when an 18-year-old Dick Stack was working at an Army surplus store in Binghamton, New York.  Under the direction of the Director of Industrial Design, the Lead designer will demonstrate the use of development tools and an understanding of all aspects of the product design process during the development of the assigned projects. They will utilize core design skills, adhere to the timing and action calendar, execute production level information including 3D data, follow through with all steps for execution of the product from concept to post design finalization, increase the number of projects executed with the use of external resources, maximize vendor resources, assist in driving the category assigned from a design perspective, and work with cross-functional team members during all aspects of execution.

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04 Microsoft Spark

Packaging Designer at Spark (Design North) at Microsoft

The Packaging Design Department at Microsoft is looking for a dynamic Designer with 0-4 years professional experience in structural package design. The ideal Candidate should have an industrial design background, structural packaging design knowledge and skills are a plus. Candidate must have demonstrated success in driving conceptual ideas from ideation to iteration, presentation to production; we’re looking for a builder, thinker, communicator and expansive creative who obsesses over perfect packaging and every detail involved therein. This Candidate will be working within an exceptional internal Packaging Design Team to deliver structural design solutions for major global product lines such as Xbox, Surface, Microsoft Hardware, Windows and Office.

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Five more major trends shaping Product Design

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Last week we walked through the 5 major trends shaping product design. The trends covered there speak of the current positivity wave, with most people looking to live a more wholesome, fulfilled life. In part 2 of this series, Ryan Chen (Director of Design & Innovation Strategy at the Bressler Group) talks about five more points he considers pivotal in shaping up the future of product design.

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The Five Global Megatrends I wrote about last month touched on a number of fundamental shifts in consumer and social trends, and their implications for design. The picture they painted was of a more pared down, meaning-focused world, where just enough is better than too much, focus is better than distraction, and well-being trumps getting ahead.

But they only paint a partial picture of what the next decade is going to look like — there’s also a lot changing in the way we communicate with each other, our ability to impact the world around us, and our expectations for products and services to understand and adapt to our needs. To get a full understanding of what’s going to change in the next five to ten years, and how brands and organizations need to change in order to stay relevant, you need to go deeper.

These next five megatrends plumb the depths of identity, community, and meaning, revealing some sky-high expectations from consumers, but also an increased willingness to form lasting relationships, especially with communities (and products) that treat us as individuals rather than just wallets or eyeballs.

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6. Radical Personalization

Never before has it been so easy or cheap to personalize products and experiences. Where bespoke and highly targeted offerings were once reserved for the wealthy and sophisticated, such customization is now commonplace, for everything from laptops and athletic shoes to vacations and medical advice.

Part of the appeal is function: a personalized product satisfies your specific needs more completely and efficiently than a one-size-fits-all alternative. But the emotional aspect is perhaps even more important. If you want to build a true connection between consumer and brand, there’s nothing more direct or more certain than giving them something unique, that shows you know them and understand their individuality like no one else does.

What’s driving this trend?

  • Digital services are naturally easier to customize (digital stickers in social media, recommendations based on browsing history, etc.), pushing consumers to expect higher levels of personalization offline as well.
  • Technologies like 3D printing and rapid prototyping make customized products feasible to produce at scale, at far lower cost than in the days when personalized automatically meant made-by-hand.
  • An explosion of available data means the information needed to create a personalized product or service has already been gathered. All the customer needs to do is give permission for it to be accessed.

What does this imply for design?

  • Customization still often comes at a premium, so target niche users who stand to get the most out of it. IKEA’s user-specific 3D-printed chairs, for example, are aimed specifically at the hardcore gamer crowd.
  • Seek personalized offerings that reinforce your brand direction. Nestle’s Wellness Ambassador service does this by using customer-supplied genetic data to make diet and supplement recommendations, in keeping with its pivot in recent years away from sweets & snacks, and toward health-conscious living.
  • Recognize the difference between pragmatic and emotional personalization: it doesn’t always have to provide technical benefits. Candy store Lolli & Pops, for example, uses facial recognition to alert sales associates when VIP customers enter, giving them a list of preferences and allergies so they can make more personalized recommendations.

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7. Search for Authenticity

More abundant, more probing media and the rise of fake-everything means consumers rarely take things at face value anymore. And in an era when anyone can publish content, there’s no reason to rely on the traditional sources for our information. All of this makes it much harder for brands to convince consumers that they’re for real.

“Symmetry of Information” is one of the most promising responses to this skepticism: the idea that customers should know as much about the brand as the brand knows about them. While marketing campaigns are often met with skepticism, a clear window into the workings of the company is hard to dismiss, especially if it comes with a shift in policy, away from misleading images, statements or practices.

What’s driving this trend?

  • A social media and political climate in which traditional sources of reliable truth are increasingly seen as untrustworthy.
  • Cynical corporate practices around environmental responsibility and labor practices are harder to hide, leading to declining faith in once-trusted brands.
  • The rise of small, socially conscious startup brands and citizen media are giving real alternatives to traditional commercial and media channels, and an opportunity for consumers to find new brands that more closely resonate with their own values.

What does this imply for design?

  • Give consumers a little credit — they don’t necessarily need every video, photo and testimonial to be flawless. Suave’s “Hair You Can Believe” campaign and Dove’s “No Digital Distortion” mark, for example, both attract followings among customers tired of unattainable standards of beauty and perfection.
  • Look inside your organization for qualities to celebrate externally. Fashion brand Everlane has built a huge loyalist base (and grown 100% annually for five years now) by exposing every detail of its business, from manufacturing costs to tours of the factories where its clothes are made.
  • Invite real customers to participate in marketing messages. Lush Cosmetics now sources spokespeople from among its “superfan” customers, who make up in enthusiasm and authenticity what they might lack in adherence to traditional norms of photogeneity.

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8. Connection/Disconnection

For decades, technology and telecommunications has worked relentlessly to give us more access, more information, more communication — and now it seems we’re victims of their success. Bandwidth is so cheap and communication channels so abundant today that choosing when and how to be connected has become a treasured capability.

Increasingly, this means services that make connection easier with the right people or information, while providing more fine-grained control over who we interact with, when, and in what context. In some cases, it can also mean disconnecting, as evidenced by the proliferation of “digital detox” vacations and device-free events.

What’s driving this trend?

  • Smartphones, connected devices, ubiquitous WiFi, dozens of messaging and sharing apps, all conspiring to keep us communicating non-stop, whether we like it or not.
  • Increased competition in digital services means one size no longer fits all. Consumers can choose the platforms that make the most sense for their situation and desired communication modes.
  • Greater awareness of the downsides of constant connection. The latest research identifies developmental effects of too much screen time on kids, as well as the emotional burden of being “always on”.
  • Increasing social isolation, as younger generations delay marriage and move more frequently than their parents. This has created a critical mass of digitally-savvy solo consumers, eager for connection but wary of unmoderated interactions.

What does this imply for design?

  • Consider offering alternative versions of existing products and services, to address different styles of browsing and communication. Dating apps are a good example, with a landscape that includes image-first (Tinder), conversation-first (Taffy), women-first (Bumble) and algorithm-driven (Match, OKCupid) approaches — each of which has a loyal audience.
  • Look for new ways to serve solo customers, by connecting them with each other to share costs and experiences in a curated way. Co-working spaces like WeWork and ridesharing apps like UberPool make this effortless and relatively secure.
  • Create services that put a moderation layer between strangers who still need to communicate. Airbnb and eBay have been doing this for years; more recently, apps like MoveCar allow residents of Chinese cities to leave virtual notes for their neighbors, asking them to move vehicles without fear of awkward or dangerous interactions.

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9. Empowered Individual

The line between consumer and producer has been blurring for years, with newly democratized tools for producing and publishing content, and communications platforms that allow entire new movements to spring up practically overnight. For companies this can be a two-edged sword: empowered individuals can be tremendous marketing allies, merciless critics, or even upstart competitors.

Many brands are seizing on this fluidity as a source of ideas and a way to activate their customer communities. It’s still early days though, and a poorly executed customer engagement effort can easily come across as a cynical attempt to exploit authentic social connection for commercial gain.

What’s driving this trend?

  • Social movements are exploding, from #MeToo and grassroots political campaigns to environmental protests and pro-housing YIMBY activism. More than just making noise, they’re affecting real change in the lives of millions — including consumers.
  • User reviews are so credible and so easy to leave that they’ve largely supplanted marketing and professional reviews, for everything from restaurants to taxi rides to people’s homes.
  • Powerful, easy-to-learn tools have transformed a wide range of creative endeavors, making tasks that once took a roomful of seasoned professionals achievable with a laptop or smartphone.
  • Investment and commerce have been democratized too, with crowdfunding and sales platforms designed for broad access, and blockchain promising to remove the need for central controlling authorities in many transactions.

What does this imply for design?

  • Take a page from independent makers and use crowdfunding platforms to try out experimental product ideas. LEGO did this recently, proposing the FORMA line of mechanical kits on IndieGoGo, and using the launch to solicit feedback and build buzz while testing the concept’s appeal with a new audience: adults.
  • Look for opportunities in the peer-to-peer (“sharing”) economy created by new technologies. South Korean ridesharing app TADA, for example, is taking on Uber by using blockchain payment utilities to cut out the middleman, letting drivers earn more per ride.
  • Crowdsource new products and features — carefully. Fashion label Nyden uses Instagram stories to get feedback on new designs, inviting followers to vote on their favorites. This is different, though, from simply asking users to design something for you from scratch, which can appear exploitative, and rarely produces good results.

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10. Consumer Remapped

More granular information about customers and more powerful ways of processing it are giving companies unprecedented insight into who’s using their products and services, and what their interests and needs are. This has the potential to revolutionize market segmentation, making it far more granular, and accurate, while also letting customer service associates know more about who they’re talking to when offering assistance or solving problems.

The results of all this insight can upset accepted wisdom: it turns out that consumers are more likely to fall into a spectrum than a series of buckets. Some skateboarders are girls, some makeup users are men or transgender, and some NBA fans are disabled. In the past these were dismissed as niches too small to address, but with today’s informational and personalization tools, they’re sources for growth — and intense loyalty for the brands that get there first.

What’s driving this trend?

  • Big Data, in all its glory. As consumers travel through their connected lives, they leave a massive trove of information about their interests, habits and social connections.
  • Machine learning and improved processing algorithms are making it easier to draw meaning out of the petabytes of data now available.
  • Multi-culturalism is becoming the norm, with ever more mobile societies, and significant fractions of North American and European kids identifying as multi-racial.
  • Consumer expectations for personalized experiences mean more than just being able to ask for something specific. They want to be known, and to see brands proactively shaping products and services for them, without effort or fuss.

What does this imply for design?

  • Over-reliance on traditional demographic segmentation like age, income level, gender and education is becoming a liability. Conversely, more granular consumer insights can translate directly into new offerings, such as a recent special issue from Vogue, focusing on readers over 60.
  • “Inclusive design” is no longer just to satisfy policy or demonstrate virtue. Properly done, it can also signal to underserved consumer groups that they are valued and welcome, as with Sephora’s makeup classes for transgender customers, or the NBA Store’s efforts to make its NYC location more comfortable for autistic shoppers and those suffering from PTSD or dementia.
  • Use the customization potential in new technologies to show customers what’s uniquely relevant to them. UK fashion retailer ASOS, for example, is using Augmented Reality to let customers view clothes on a variety of body types, going far beyond the typical 5’10” size 2 model.

The original write-up on the Bressler Group blog by Ryan Chen can be found here.

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YD JOB ALERT: OXO is looking for a Design Engineer



At OXO, we’re on a quest to make the everyday better. For over 25 years, we’ve made household tools that delight our customers and exceed their expectations. When we have an idea, we’re going to make it happen, even if it hasn’t been done before—especially if it hasn’t been done before. If you’ve ever thought, “there’s got to be a better way to do this”, you belong here, too. We balance hard work with a thriving office culture; community isn’t just a buzzword at OXO, it’s a way of life. With a guest speaker series covering topics like service robots and crafting hard-to-write letters, group limoncello making, book and bike clubs, volunteering opportunities, luau-themed happy hours, summer outings to theme parks, and an annual ski trip—we like coming to work every day and think you should, too. OXO is part of Helen of Troy, a leading global consumer products company with career opportunities in North America, South America, Europe and Asia. Helen of Troy offer creative solutions for customers through a diversified portfolio of well-recognized and widely trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Hot Tools®, Revlon®, Pert®, and Brut®. Most of these brands rank #1 or #2 in their respective categories. Over the past 50 years, Helen of Troy has grown organically as well as through acquisition, seeking out and building world-class brands and outstanding products that elevate people’s lives everywhere, every day.


Reporting to the Senior Industrial Design Manager, this Design Engineer will be working on projects through the Design Engineering cycle to ensure products meet performance standards, quality expectations are manufacturable, and adhere to design briefs. This highly creative individual will play a key role in supporting the business the development of new products through the design of mechanisms, DFM, and the supporting of industrial design for the OXO brand.


• Leads design-engineering segment of a project, working with-in the design team.
• Work with industrial designers through the entire product development cycle.
• Design product architecture through mechanical design solutions.
• Create solutions that enhance a products performance and user experience.
• Engineer solutions that integrate with the industrial design.
• Engineer solutions that are manufacturable and within project budgets.
• able to verbally and visually communicate ideas and concepts.
• Generate CAD models and assemblies to evaluate and conceptualize how a product will be constructed.
• Simulate use-case of products through prototyping, model-building, proof-of-concept mock-ups of mechanical subsystems or complete assemblies.
• Share and present test results and design status with design team and managers, evaluating performance, project timeline, project risks, etc.
• Engineering support of new products from T1 through pilot/first production.
• Understand, troubleshoot and prove out manufacturing methods (molding, fabrication, etc.) for each unique product and application.
• As required, work with manufacturing partners to refine assembly and manufacturing process to ensure manufactured product meets design specification, functional and visual criteria (nit/flow lines, sink/deformation, flash, plating/finishing, etc.).
• communicate and work with project engineers when required to troubleshoot and resolve manufacturing issues.
• Revise/modify existing CAD files as required.
• Assist, advice and support industrial designers during early concept development.
• Contribute engineering resources and support for projects outside of team’s projects when required.
• Update and maintain project management software (trello, basecamp, toggl).


• Bachelor’s degree in Industrial Design, Mechanical Engineering, or related
• 1-5 years with: 3D CAD(Solidworks or Creo), prototyping, product manufacturing, and plastics and injection molding.
• Experience with Asian Manufacturing a plus.
• Strong written and verbal communication skills.
• Ability to multi-task, prioritize, and manage deadlines.
• Proficiency using Microsoft Excel, Word, PowerPoint, and Outlook.
• Must be authorized to work in the United States on a full-time basis.


New York (NY), USA.


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GE Appliances is looking for an Industrial Design Intern


GE Appliances (a subsidiary of Haier) is one of the largest appliance brands in the United States, spanning the entire kitchen and home appliance industry. From refrigerators to freezers, cooking products, dishwashers, washers, dryers, air conditioners, water filtration systems, and water heaters, GE Appliances has electrified and modernized life for more than 125 years, relentlessly pursuing innovation, and in doing so, continues to build on its rich legacy of being one of America’s strongest and finest home-appliance makers.


GE Appliance’s Industrial Design Organization is a collaboration of Industrial and Interaction Designers, Consumer Insights Researchers, R&D Engineers, User Experience Research Specialists, and Model Makers. Interns are given the freedom and responsibility to contribute to the design team and experience every phase of the product development cycle through production launch.

A good part of our energetic creativity comes from being located in Louisville, KY. Known for horse racing and bourbon, Louisville is home to a vibrant music scene, unique shops and top-rated restaurants. From local makerspaces like our own GE Appliances FirstBuild, to monthly Creative Mornings and Gallery Hops, we’re sure you don’t know Louisville like you think you do.


GE Appliances is hiring multiple Industrial Design Interns at Appliances Headquarters in Louisville KY.
• 12 Month Duration

• Paid Internship ($14-$21/Hour + the option to choose between full-furnished housing or $675/month taxable housing stipend)

• Relocation expenses reimbursed

• Beginning in late May/early June (flexible start date)


• CANNOT graduate before or during the internship period.

• Currently enrolled full-time in an accredited School/University in the US.

• Undergraduate or graduate students with a 3.2 GPA or higher

• Outstanding verbal and visual communication skills

• Excellent sketching capabilities

• Strong 2D-3D computer knowledge

• Illustrator

• Photoshop

• Solidworks preferred but not necessary

• Keyshot


If interested please e-mail your resume and portfolio PDF (6MB max) to: with the subject line “Industrial Design Internship (via Yanko Design)” by February 17th, 2019 or visit


GE Appliances will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.


Louisville (Kentucky), USA.


Visit our Job Board to view similar jobs or to post a Job Opening.

Five major trends shaping Product Design

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Product Design has undergone quite some change in the years gone by. From being a highly physical design field to being adapted for the digital world, there has been an evolution that incorporated product design into our everyday life quite seamlessly. The world, and we as individuals are getting more enlightened, moving away from simple materialistic pleasure and actually questioning ourselves in what brings us joy. And as the world evolves, designing for this world needs to evolve. It is time for us to sit down and reimagine the future of product design and what values would play a major role in this field. The write-up below by Ryan Chen (Director of Design & Innovation Strategy at the Bressler Group) talks about the five points he considers pivotal in shaping up the future of product design.
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It’s a world where we own fewer, smarter, more thoughtful things, and expect more from them — except for the things we’ve abandoned entirely in favor of a service that replaces it. We potentially live richer, healthier lives with fewer distractions, and although we’re getting more out of our technology, we actually interact with it less.

It’s an exciting future, and also a demanding one since it relies on products and services that haven’t been invented yet, but which customers have already come to expect. If you’re planning on being a part of this future, it’s worth putting some serious thought into how these trends will change the things you design, and how your customers are going to use them:

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1. Pursuit of Exclusivity

Brands have always offered mass-market and premium offerings but never has the line dividing them been so blurred. Today’s luxury customers are often comfortable with lower-cost products if they’re perceived as unique or timeless (witness Sharon Stone’s then jaw-dropping decision to wear Gap to the 1998 Oscars), while mainstream consumers accessorize their lives with occasional high-end purchases, whether it’s a smartphone, a pair of shoes, or a yoga retreat.

But where hi-brow/low-brow blending was once a DIY effort, now companies themselves are embracing the trend. Increasingly, their product ranges offer broad, overlapping levels of luxury within a single, all-embracing brand. “Affordable luxury” is a common refrain, as is high-end inconspicuous consumption, where organic produce and designer bags can demand significant markups despite being almost indistinguishable from their mainstream peers. The data back up this observation, too, with premium and entry-to-luxury now the fastest growing segments in many categories.

What’s driving this trend?

  • Sustained economic growth means more consumers with the financial means to seek out premium offerings.
  • At the same time, traditional displays of ostentatious wealth are becoming less socially acceptable.
  • More product offerings in every price range means that finding something “exclusive” is no longer just an option for the very rich.
  • Social media provides more windows into the range of what’s available, making connoisseurs of us all.

What does this imply for design?

  • Differentiation & uniqueness are now a huge part of “premium.” So seek opportunities to create unique experiences at scale — as Airbnb did with its “Airbnb Plus” initiative, leveraging the creativity of its hosts to offer well-vetted alternatives to luxury hotels, with far more variety.
  • When expanding a product line, consider adding a higher-end offering or variant on a familiar product, especially if it can offer some sense of a luxury experience at a relatively low cost.
  • Present higher-end options in terms of personal benefit: less “impress the neighbors” and more “do something kind for yourself.”

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2. Experience More

Services are now seen as indispensable, in a way few physical goods are. In the last economic downturn, people often did without a new car or a bigger house but hung on to their mobile service, broadband, gym membership, and Netflix subscriptions. In part, this is because services are more durable: they can’t be lost, they automatically update, and they can be modified and expanded to fit changing life circumstances.

But it’s also because services offer multi-dimensional experiences that can be ultimately more fulfilling than owning something physical. Given the choice, many consumers (especially Millennials) will opt to spend on a trip, a class, or a professional consultation over splurging on a car or piece of furniture. In daily life, they’ll often seek out a service first, only settling on a physical product if there’s no other option. And if a product comes with a service component bundled in, so much the better.

What’s driving this trend?

  • The constant connectivity afforded by mobile devices, social media, and ubiquitous wireless often makes services more accessible and convenient than goods.
  • The Access (or Sharing) Economy has introduced innumerable services that replace products with an interface that makes existing resources more accessible: Uber, Car2Go, Airbnb, Amazon, etc.
  • People are more likely to share experiences (travel, dining, physical activity, etc.) on social media than physical goods, leading to greater awareness of what’s out there, and a certain amount of FOMO.
  • Consumers are recognizing that experiences often deliver more happiness and satisfaction than physical products.

What does this imply for design?

  • Look for the root causes of consumer desires. Do people really want better lamps, or just better light?
  • Seek opportunities for adding a service component to an existing product: an app that enhances it, a subscription service that keeps it in optimal condition, etc. Design physical and service elements hand-in-hand, so they combine to offer a seamless, more satisfying experience.
  • Build on the brand equity of physical products with a service offering.

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3. Quest for Convenience

Time: it’s the only thing you can’t earn more of. In the past decade, more and more consumers are answering “yes” to the question of whether it’s worth spending money to free up time. In part, it’s not just because we seem to be more time-strapped than ever, but it’s also because of technology, which has created a rich ecosystem of services and devices ready to take on time-consuming tasks for a reasonable cost.

Alexa, Nest, and Apple (among many others) have made great strides in recent years at building a coherent network of devices that share data and draw on deep wells of processing power and predictive capability. They’ve gotten so good at it, in fact, that many consumers barely notice them, working them seamlessly into their daily routines. Just a few years ago, connecting a device to the internet or giving it rudimentary sensory and predictive capabilities was a novelty — something to delight users and stand out in a crowded field. Today this kind of intelligence is seen as utilitarian.

At every income level, people no longer feel obligated to do boring or unpleasant tasks, and the idea of paying for help is no longer limited to those wealthy enough to hire servants. Companies like Framebridge and Warby-Parker have built huge followings by taking inconvenient, expensive tasks and making them faster, cheaper, and more enjoyable. Apps, subscription services, home delivery — even in-house robots — are allowing us to reduce the time spent on the mundane, and focus more on the meaningful and delightful.

What’s driving this trend?

  • We increasingly understand that reducing stress and freeing up time is crucial to the quality of life.
  • High-quality apps and services are reducing people’s tolerance for complicated processes with numerous steps.
  • AI and predictive algorithms are improving, offering more ways to “skip to the end” of interaction and making instant personalization far more effective.
  • Technology is making it far easier to add intelligence to almost any product or interaction: smart buttons, smart cameras, smart thermostats, etc. As connected intelligence stops being remarkable, their real impact is ready to be felt.

What does this imply for design?

  • Look for opportunities to automate. What common, mundane task could be simplified or taken over completely by a smarter product or service?
  • Simplify, simplify, simplify. A pared-down aesthetic implies lower effort, less fuss, less wasted time.
  • If you add intelligence to a product, do it in a way that demands less effort on the part of the user, not more. Take advantage of the improved standardization in IoT and connectivity, to create intelligent devices that plug into customers’ existing ecosystems and work with their expectations.

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4. Everyday Wellness

“Wellness” is the new watchword. Where our relationship to our bodies used to be primarily reactive and corrective, today a growing fraction of people see health as something that happens every day, through the decisions we make and the things we eat, think, and do. Affluent consumers, in particular, are more likely than ever to put self-care at the top of their list of priorities — a marked shift from a decade or two ago.

For companies, this opens up opportunities in two directions. Products and services that were once the sole domain of health professionals are becoming available to consumers — 23andMe offers genetic analysis, Fitbit tracks your physical activity, numerous apps help monitor and improve your sleep, nutrition, and even behavior and mood. At the same time, consumer offerings are being enhanced with wellness-enhancing features, from copper-infused sheets to fight bacteria, to hotel rooms and bathrooms with fine-tuned lighting, sound, and furnishings — all oriented toward enabling and improving well-being.

What’s driving this trend?

  • A steady stream of research points to the important lifestyle choices have in maintaining good health — from physical activity and diet to stress management.
  • Online research and personal health tracking provide consumers with far more information about their own health than ever before.
  • A backlash to the traditional, paternalistic view of medicine has convinced many consumers to take health into their own hands.
  • The rise of “inconspicuous consumption” makes wellness-oriented purchases and experiences a key marker of exclusivity and sophistication.

What does this imply for design?

  • Many companies already have an existing product or service that enhances wellness in some way: stress reduction, self-tracking, time savings, etc. Look at the user experience through that lens and find ways to build on it.
  • Partnerships between consumer product manufacturers and wellness-focused companies can bring benefits for both.
  • For medical device companies, in particular, there’s an abundant opportunity in simplifying existing products in order to expand their audience into either consumer or parallel professional markets.

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5. Ethical Living

It’s no longer enough for a company to talk about doing good; today you have to actually be good. Even more than governments and nonprofits, today’s consumers see companies like the ones responsible for protecting the environment and human rights, and it’s never been easier to find out when their actions don’t match their rhetoric.

This is all part of a larger trend, of trying to live more in harmony with the world, and it takes many forms. Companies like Tom’s, Everlane, and LuckyNelly have seen rapid growth by being overtly ethical and transparent about their business practices, and major brands like Whirlpool and Salesforce are rolling out new products and buildings specifically designed to make sustainable living easier.

On a personal level, many consumers are embracing a “less is more” philosophy, opting to live with fewer possessions, but perhaps spending more on an individual purchase if it holds the promise of greater longevity or utility.

What’s driving this trend?

  • Constant global media coverage is making us more aware than ever of issues of inequality and environmental damage — and consumerism’s role in them.
  • A wide range of ethically driven companies and products exist in almost any category imaginable, from sustainable shoes and dish soap to energy neutral hotels and culturally sensitive vacations.
  • Many of these options are relatively affordable, giving everyday consumers the ability to feel like philanthropists.

What does this imply for design?

  • Design for longevity, repairability, and multi-functionality. Consumers are increasingly looking for the last [insert word here] they’ll ever need, and are willing to pay a premium for it.
  • Lean toward aesthetic cues that imply simplicity and honesty.
  • Look for ways to be better as a company, in terms of energy use, environmental impact, ethical sourcing, worker treatment, and overall transparency. Giving consumers a clear glimpse into your actions is more convincing than a PR campaign.

The original write-up on the Bressler Group blog by Ryan Chen can be found here.

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YD JOB ALERT: Level is looking for a Junior Industrial Designer


Level is a prime example of a woman-led design studio that has been an impactful indomitable force in the world of design. Based in San Francisco, the company was founded by Nichole Rouillac and Robin Hubbard, creative directors at studio One & Co, followed by HTC. Level has been responsible for game-changing products like the HTC Vive, the Fitbit Versa, and even North’s revolutionary AR embedded eyewear among other projects for clients like Google, Microsoft, and Logitech. Level is looking for a Junior Industrial Designer to join their team in San Francisco, working hands-on on future projects and directly with the founders.


We are actively seeking a Junior Industrial Designer. As a core member of level’s growing ID studio, the Junior ID will be tasked with a diverse and dynamic set of responsibilities, including concept development and execution for client projects as well as building the level portfolio through competition and conceptual work. In addition to ID contribution, the Junior ID will help to create a positive studio atmosphere and culture at level. The Junior ID reports directly to the Founders.


– Creating original and appropriate design work for level and its clients

– Communicate and present design issues with level’s clients’ personnel and vendors

– Level presentation work: rendering, image gathering, PowerPoint, supervising model-shop and photographer

– 3D CAD (Alias 3D / Rhino 3D / SolidWorks) + Photoshop: 3D geometry, rendering and adjustment of renderings

– 2D Skills: 2D Photoshop, Illustrator, (InDesign), PowerPoint, hand sketching, etc.

– Basic model-shop skills: rough foam models and 3D printer set-up and clean-up

– Answer incoming phone calls, take messages when necessary

– Assist in promotional activities – level PR/WEB work, as needed

– Keeping things in order: model-shop, archive design work and general office tasks and ‘tidiness’

– Proactive, positive and pleasant work attitude while working at level.


– Bachelors Degree in Industrial Design

– Experience in a similar, creative studio environment

– Ability to create or learn new processes

– Ability to learn new web-based applications

– Proficient in Google web-based applications, Microsoft Word, Excel, PowerPoint

– Excellent written and verbal communication skills

– Friendly, open-minded demeanor and attitude

– Open to new challenges and solutions

– Exceptional attention to detail, excellent follow-through

– Ability to work with multidisciplinary teams in a fast-paced creative setting

– Self-directed, proactive, able to work efficiently and effectively

– The employee is regularly required to use hands to type, handle, feel

– The employee is frequently required to climb stairs, walk, sit, talk and hear

– The employee is regularly required to stand, stoop, kneel, crouch or reach

– The employee must occasionally lift and/or move up to 40 pounds

– Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus


Please send your CV and portfolio to
Emails must have the subject title: ‘Junior Industrial Designer (via Yanko Design)’


San Francisco, USA.


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Top 5 Industrial Design Jobs for this week

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As a part of our careers-related columns, these are our top five picks of the best industrial design opportunities on Yanko Design’s recruitment platform YD Job Board. This week’s selection ranges from the best in mountaineering equipment, pioneers of mattres design to many more options.

Check out Yanko Design Job Board for more design openings.

Want your requirement to be featured along with these global design-driven companies? Post a Job with us right away!

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Senior Industrial Designer at Black Diamond Equipment

Here at Black Diamond it’s all about climbing and skiing. We share the same experiences that you do on rock, ice and snow and these experiences push us to make the best gear possible for our worldwide family of climbers and skiers. The Senior Industrial Designer works in tight coordination with a multi-disciplinary team in all aspects of design for each product they are assigned to. The Senior Industrial Designer is specifically responsible for the form, color, human interaction, ergonomics, graphics, and all other aesthetic aspects of the products assigned.

Read more details about this job 

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Senior Industrial Designer at Tuft & Needle

Tuft & Needle (“T&N”) is the original disrupter in the mattress space. Founded in 2012 by Daehee Park and JT Marino, T&N has grown to one of the top players in the e-commerce bedding space. While most competitors raised significant amounts of investor funding and are loss-making, T&N was able to grow to $200m in revenues without investor funding (i.e. bootstrapped) while being profitable. The Senior Industrial Designer is responsible for setting design direction for product development projects of various sizes and guiding teams from concept to completion. You will be part of the Product Team and collaborating with other internal functions during early concept generation, design, product development, and physical prototyping.

Read more details about this job 

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Senior Industrial Designer at Bresslergroup

Bresslergroup is an insight-driven product innovation lab and consultancy. Our strategists, researchers, designers, and engineers work together every day to creatively solve meaningful design problems in unexpected ways. Our work runs the gamut – from consumer products including “Internet of Things” connected devices, to scientific and medical equipment. From our office in the heart of downtown Philly, we partner with U.S. and international clients, who range from startups to global brands. As a Senior Industrial Designer, you will lead teams of creative professionals to create products that are user-centric and informed by formal user research. You will work closely with the research, interaction design, and engineering teams to craft elegant products across the consumer, medical device, and commercial space.

Read more details about this job 

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Mid-Weight to Senior Industrial Designer at Rainlight

Rainlight is an integrated studio working in London and Los Angeles with client collaborations across America, Europe, and Asia. We discover the needs of a changing world through cross-cultural research with our own network of expertise in various sectors. Part Laboratory, part workshop, part studio, Rainlight combines inspired design thinking with business acumen to create artifacts that enhance how people live, work, and play in the real world. We are looking for passionate skilled product designers with experience in all phases of development. The ideal candidate will possess a high degree of proficiency in CAD modeling with finesse in detailing and a good sense of form, knowledge of manufacturing principles to be involved in all aspects of design development, and the capacity for skilled visualization and presentation.

Read more details about this job 

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Industrial Designer at Designworks

Designworks is an award-winning rapid product design and manufacturing business with experience across a range of sectors. We love delivering innovative products, building meaningful brands, and bringing game-changing experiences to life. We are looking for an Industrial Designer with a true passion and demonstrable talent for front-end concept generation using conceptual sketching and visualization skills across many sectors ranging from medical to toys. You will be working alongside the rest of the project team to take design concepts through to production, so a rounded knowledge of product development is essential.

Read more details about this job 

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Or recruit your ideal candidate by posting a job here!

YD JOB ALERT: Ammunition Group is looking to hire an Industrial Design Intern


Ammunition Group was founded by Robert Brunner in 2007, after having led the design team as Director of Industrial Design at Apple (he was succeeded by Jonathan Ive), and having been a partner at design powerhouse Pentagram for nearly a decade. Ammunition’s reputation precedes it as the company went on to create some of the most memorable products we’ve seen and loved today, from Ember’s self-heating coffee mug, to Lyft’s reinvented taxi light, to the delightful Polaroid Cube, to probably their magnum opus, the Beats by Dre brand and line of products. Having secured multiple awards in the 11 years since it was founded by Brunner, and Matt Rolandson, Ammunition works across these disciplines to transform great ideas into satisfying, personal experiences, and absolutely delightful and iconic products that are the hallmark of great industrial design.


Ammunition is an international design group providing services in product design, brand strategy and identity, UX design, graphic design, and packaging. While Ammunition’s strengths are diverse across design disciplines, our real expertise is to redefine markets by using design to create new business territory, and to communicate and connect with customers. Whether it is a product, an interface, a package or an identity, our approach is to create new, exciting experiences for customers that communicate the unique proposition and the brand of our clients, and to differentiate in meaningful ways.

Currently, the San Francisco based industrial design team is seeking talented candidates for paid internships. We are looking for candidates with a strong talent in developing unique design concepts to help bring the brands of our clients to life. An ideal candidate has practical problem-solving skills and is driven to develop thoughtful design solutions that create meaningful user experiences. Candidates should possess strong attention to detail and the ability to communicate ideas through outstanding visualization skills. Interns are fully embedded into the ID team and contribute to every step of the industrial design process, from concept generation through final implementation.

A solid ID background is necessary, a strong graphic aesthetic will be well received, and practical experience with engineering and manufacturing constraints is preferable.


• Maintain design intention from concept generation to final implementation

• A thorough understanding of design principles

• Personal commitment to quality, attention to detail

• Interface with UX, graphic and packaging designers to create seamless product solutions

• Ensure innovation by actively researching, sharing and implementing new trends and materials

• Excellent time management, organization & prioritization skills required to handle multiple projects simultaneously within tight timelines and meet deadlines

• Effective, articulate design communication and decision-making skills

• Coordinate with vendors to help define and spec materials and processes used in fabrication and assembly

• Report to the VP, Industrial Design Studio


• Industrial design experience

• BS/BA/BFA degree (or equivalent) in industrial design (or equivalent)

• 3D modeling skills – preferably Rhino, Pro/E or Solidworks

• Confidence with 2D and 3D design visualization tools

• Evidence of prototyping abilities

• Great communication skills (visual, verbal, and written)

• The ability to think quickly and problem-solve on the spot with a maturity that maintains a positive team environment

• A portfolio that demonstrates wide-ranging concept exploration, innovative solutions, a clear process and is visually appealing


Please send your résumé and portfolio in an email entitled “Intern, Industrial Design” to

Only those applicants who meet our stated requirements will be considered for this job. If you are a possible match for the position, we will contact you to learn more about your background and answer questions about our hiring process. Principals only. No recruiters, please.

NOTE: International candidates must hold a valid US working permit.


San Francisco, USA.


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Design Thoughts for 2019

28 2019 thoughts

2019 is here! And with this evolution of time, we need to address the evolution of the design process as well. Over the last decade, design has been recognized and shot into the spotlight, with most of the new-age and top firms pushing design-first, this is one of the most exciting times to be in this field. Pushing for creativity to over-all consciousness, here are the top 3 things to be thinking about design as shared by Norman Teh.

Recruiting a talented and innovative designer? Post your requirement with YD Job Board to connect with some of the best designers on the planet.

Looking for an interesting job opportunity? Check out Yanko Design Job Board to find relevant job openings in the best design companies.

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Here are 3 thoughts for 2019, as we anticipate new challenges for practitioners, shifts in the industry and practices that help stimulate more imaginative exchanges in our community.

Problem Reframing, Not Just Problem Solving

Design has come a long way in Singapore. The practice of design thinking is abundantly prevalent in many local organizations; design leadership roles have quadrupled in the last decade and the design sector has contributed $2.3 billion to the nation’s GDP. The landscape looks promising.

Our collective has always pride ourselves as being problem solvers. But one of the key areas we need to sharpen our knives at is problem reframing in the boardroom. As more of us get invited into these rooms to audition for how we might be able to imagine new areas of value and build enablers to accelerate that — we need more ambitious approaches that will radically design better business models and customer experiences, and that starts with problem reframing.

Whether it’s demystifying pre-conceptions in a workshop, building opportunity indexes for emerging markets or mapping dynamic ecosystems to learn how we might leverage on future partnerships — designers will need to deepen multiple literacies to help businesses rethink what CX 2.0 will be in 2019 and beyond.

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New Paradigms of Learning & Modelling

We live in interesting times. Designers now can choose to work in any domain, re-engineer their roles as they see fit and build products and experiences of the future.

It feels like anything is possible, yet the challenges of tomorrow remain complex and unpredictable. In 2019, designers will need to learn how they might help organizations anticipate the challenges of tomorrow if we’re only employing best practices, data sets or mental models of the past? How do we determine when it’s useful to push the boundaries, change them and establish new practices? And why might it be unwise to convert best practices into sacred practices?

Groundbreaking innovation is an amalgamation of new ideas, products, services or experiences that require us to think in new ways and ask customers to do things slightly differently.

Why should innovation be limited to the solution paradigm when innovation can be applied to mental models too? The intrinsic value of building your own models lies in understanding business trends, market shifts, emerging technology, societal shifts, population movements and translating them into actionable and innovative processes to help your organization stay competitive.
Imagine building an internal insights library capability for your organization to understand regional market shifts, capturing changing customer behaviors and attitudes; all while keeping cross-functioning teams contextually aware of the barriers, opportunities, learnings, and outcomes on the ground.

Or rethinking Uber, Grab or Go-Jek’s loyalty programme to shift away from shopping rewards to providing access for further education (e.g. tutoring, night classes, etc), crowdsourcing or donating to local charity organizations or sharing a pilates yoga or urban gardening classes in your neighborhood. Can we build reward systems that are more reflective of society, make us more proactive as citizens and nudge us into areas that improve our overall physical and mental wellbeing?

Our roles are reaching an inflection point where we’re more intertwined with different parts of our organizations than ever before. A few years ago, we might have been primarily focused on advocating design principles and processes, but the road ahead is about building value in a variety of ways, while creating enablers that accelerate learning and innovation within organizations.

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Improving Conversational Competence

It’s a quiet work of art when you’re able to watch a speaker on a panel session articulate their personal journey, mental models, important failures and proudest moments — if it’s facilitated well by the moderator. Like observing two seasoned dancers; one partner is always leading with active listening and calibrated questions; whilst the other intuitively follows by being open, sharing thoughts and challenging conventions.

And yet these sightings are rare and few. Having attended several talks, events, and conferences this year; a recurring theme is hearing new acquaintances, colleagues or friends grow increasingly frustrated with speakers making generalized statements and being ambiguous on stage.

This is not new. But it’s a disturbing trend that we should be concerned about. Especially if it turns intriguing topics and speakers at live events to a stalemate exchange with audiences.

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As invited speakers, we need to unlearn this terrible habit of being heavy with verbal garnish. It’s not helpful to anyone around you and it declines personal growth and self-awareness. The biggest detriments of this malpractice is the spread of misinformation and misrepresentation generated from poor quality discussions. Audiences can leave feeling uninspired or worst, bookmark this as a memory of how mature (or lack of) discussions are between practitioners and audiences in Singapore.

Expectations for a speaker is simple. Be concise. Be specific. Be helpful. Be transparent. Mix that with personalized wit in a blender and you’ve got a delightful mental meal that will satisfy audience’s appetites. It’s important to learn how to calibrate conversations so that we learn why it’s important to be specific? Why context matters? And what stories or learnings are most valuable to audiences?
Part of our role is being mindful of when to pull the levers from being an active listener to a thoughtful speaker and that includes fostering an environment that challenges audiences to ask better questions in a positive way.

We need our partners, the moderators to play their part too. Poorly formed questions equate to uninspiring default answers. Stop tiptoeing with lengthy introductory bios, do your thorough homework on speakers, listen to their answers and learn when to deviate and improvise from your cue cards to uncover important stories of reflections, predictions, and values that they might be willing to share if they were asked to elaborate further.

The original write up by Norman Teh published on Medium can be found here.

YD has published the best of Industrial Design for over 15 years, so the designers you want are already on our network. YD Job Boards is our endeavor to connect recruiters with our super talented audience. To recruit now,  Post a Job with us!

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YD JOB ALERT: 3M is looking for a Senior Industrial Designer


It’s difficult to imagine life without 3M. The R&D-backed product and service company has practically touched every domain of our life… from the medical field, to the kitchen, and from stationery and office supplies, to industrial goods and chemicals (especially in the transportation field). The company is responsible for small yet significant innovations like Scotch tape, Post-its, and scouring pads, to bigger innovations like 3M’s holistic Car-care program, their production of high-quality vinyl, and even industrial-grade as well as medical-grade equipment, products, and supplies. The company is looking to hire a Senior Industrial Designer to join their Health Care Business Division at the 3M global headquarter in Maplewood, Minnesota.


3M is driving creativity and design as a competitive platform for innovation and brand globally to enhance design-driven solutions for people and the world. We are looking for a Senior Industrial Designer for our Health Care Business Group to enhance the design function at the 3M Design Center, located in Maplewood, MN.

The person hired for the position of Senior Industrial Designer will work with, and at times, lead multiple functions of the Health Care Business Group. They will consistently identify, initiate, plan, and recommend, innovative design solutions that meet business and technical goals. The Senior Industrial Designer will be able to consistently take the lead in advancing and utilizing knowledge of design, product(s), and market information. They will apply the above information along with creative and design thinking skills to provide design leadership and support for the business.

Does your curiosity inspire you to imagine tomorrow’s solutions to today’s problems? Do you ever wonder how collaborative creativity can enrich innovation and make progress possible? Or wonder if design can drive competitive advantage for business, while also having a positive impact on the world? These are just a few of the questions we ask at 3M Design every day. Our diverse, global team not only includes design talent from multiple creative disciplines, but also achievement-oriented professionals who keep the engine going for strong operations to ensure our design organization is world class. We’re looking for creative explorers who are excited to be part of the very inspiring journey of design at an innovation company like 3M driven by curiosity.

This position provides an opportunity to transition from other private, public, government, or military environments to a 3M career.


Senior Industrial Designer primary responsibilities include, but are not limited to:
• Assumes a design leadership role on individual projects and takes responsibility for the overall development and delivery of design.
• Initiates and establishes good working relationships with multiple functions of the business to support and facilitate the design completion of programs.
• Provides coaching and thought leadership on design process and execution for our business partners.
• Tactically adapts and tailors the design process/approaches to the specific project or business needs.
• Delivers design content as an individual contributor in support of project goals
• Expected to participate in technical or design strategic planning at the business level.
• Independently manages multiple projects.
• Handle design projects of strategic scope and complexity.
• Needs to have strong observational skills, end-user empathy, and the ability to identify insights from various forms of qualitative research.
• Consistently combines creative thinking and industrial design skills with industry trends to provide unique brand experiences.
• Leads application of key corporate initiatives and appropriate tools.
• Performs all duties in support of 3M Health Care Design expectations and responsibilities as well as any agreed upon business unit expectations.
• Candidates will be required to provide a portfolio of non-confidential design work demonstrating design process and/or design solutions.


Basic Qualifications:
• Bachelor’s degree or higher (completed and verified prior to start) from an accredited university in Industrial Design or Product Design
• Minimum of five (5) combined years of working experience in industrial design, product design, and/or product development in a private, public, government or military environment

Preferred Qualifications:
• Health care design experience
• Design research experience
• Excellent sketching and 2D/3D design software skills
• Experience in Rhino and/or SolidWorks and Adobe Creative Suite a strong plus
• Strong written, verbal and visual communication skills
• Strong design skills suitable to a corporate environment
• Demonstrated capabilities of estimating time schedules and working towards aggressive deadlines
• Demonstrated flexibility in multiple task assignments while maintaining a high level of accuracy
• Proven capacity to deliver quality design solutions across multiple and varied design challenges


Travel: Up to 10%
Relocation: Is authorized


Maplewood, MN, USA.


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