Junk technology: A ridiculous history of fast-food PR stunts

Who doesn't love a good, over-the-top marketing stunt? Recently we've seen a lot of those, including Pizza Hut's Pizza Parka, a coat made out of the same insulating materials as its delivery pouches. Because why not? That ridiculous product from Pizz...

This is the Modem World: Digital junk food

Each week Joshua Fruhlinger contributes This is the Modem World, a column dedicated to exploring the culture of consumer technology.

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I'm hanging out in Atlanta right now, getting ready to speak at Digital Summit 2013 about things you're probably not terribly interested in. Most importantly, I'm sitting at a bar and just ordered what looks to be a monster of a burger called the "Hot Mess" at a place called Park Bar near my hotel. Despite my disdain for online review sites, it was either this via Yelp or the hotel bar and, well, I find hotel bars depressing.

It's also pretty clear that the only reason I ordered the Hot Mess is because my wife isn't here to give me a hard time about it. No, I'm not a kept man, but I respect her knowledge of health and try to let her guide me most of the time. But when I'm on the road, I sometimes let all bets fall to the floor so that daddy can dig into a burger uninterrupted.

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