LG's showing off its new 55-inch OLED set here at IFA, and (get this) it's not a curved one. Though it's bucking the trend made so popular by LG itself (along with Samsung), the product is hardly boring; the so-called Gallery comes complete with a sound bar disguised as an art mat. LG's included its canvas speakers all around the panel to pump out 2.2-channel sound, along with subwoofers.
In theory, the Gallery (model 55EA8800, if you must know) sounds a bit gaudy, but the execution is anything but. For one, it looks sleek despite the soundbar backing -- it won't distract your eye from the 55-inch panel. Colors looked extremely vibrant, and images extremely clear, when we viewed the OLED in LG's booth at IFA. Sound quality is strong as well. This is a straightforward (premium) TV, of course, but if you want to leverage the product's artsy pedigree, you can enable Gallery Mode, which displays a selection of works of art from Van Gogh and others. The set ships with a simple, thin black frame, but other, more elaborate options could become available later on.
The Gallery and the sound bar "art mat" will be sold as a bundle for €8,999. An LG booth attendant told us the TV will launch at the end of the year, though the company has made no official comment. Check out the eyes-on video for a closer look.%Gallery-slideshow79668%
LG has been
coy quiet about details of its 55-inch OLED TV since we saw its hyper-rich organic colors at CES, but it just nailed down a number of details at a Monte Carlo Monaco event. The 55EM9600 has seen its display base get visibly bigger now that the screen isn't being specially perched at a trade show, but the redesign and using a carbon fiber back has let it shed an extra millimeter of thickness, down to 4mm (0.16 inches). The steadier footing puts all the AV connectors at the back, while a trio of USB ports sit on the side for those who often share media from their cameras and flash drives. LG wouldn't give our Spanish team definite release info about the OLED set, but there's been repeated murmurs of a European price of about €9,000 ($11,313) and a possible release as soon as July, just inside LG's official target of the second half of the year. Certainly not the most frugal TV you can buy at this size if that's true, then, but it'll certainly get everyone's attention -- now where's our US details?
Update: There's now a swishy promo video below, plus some English language details at the source link.
Update 2: For those who'd like a bit more reading material, we've added the full PR after the break.
Update 3: LG has also helped settle some of the details that it can share at this early stage: July isn't looking likely, but the price could be on the sunnier side, tentatively edging closer to €8,000 ($10,063).
Gallery: LG 55EM9600 press shots