Netflix gave Gwyneth Paltrow money to make a ‘Goop’ series

Whatever you think about the authenticity of Goop's health offerings, you're about to see a lot more of them online. Gwyneth Paltrow's outfit is launching a documentary series on Netflix that will examine "physical and spiritual wellness" issues. Goo...

These 2D perspectives unfold to form 3D furniture

Remember all the time spent creating a perspective drawing and trying to get those angles right? Well, this 2D form turned furniture will take you back to those moments with pure nostalgia!

South Korean designer Jongha Choi has created a line of space-saving furniture that can be hung on your wall when not in use. The collection, named “De-Dimensions” plays with visual forms, transforming a two-dimensional form into a functional three-dimensional object. Comprising of a stool and a table, each element can be folded away when not in use, making it an ideal choice for the increasing micro homes we see in the future. The furniture uses of mechanical fasteners that pop out to hold the aluminum frames in place and hold the three-dimensional form.

Describing his design process, Choi states that with the advent of 3D printing and moving towards more complex forms and structures, his idea is to challenge the older yet persistent flat dimension by questioning an images’ confinement to a flat surface.

Mr. Choi’s inspiration for this design comes from a weakness in one of his eyes, that compelled him to observe the world in a manner unique than the others. And as we see, De-Dimensions artfully plays with the objects, seamlessly transferring and blurring the lines of perspective, by looking like an interesting visual element when hanging on a wall to converting into a functional object when needed. A very interesting twist to the non-physical Virtual Reality space with these designs in play!

Designer: Jongha Choi






A rare occasion where geometry and alcohol pair well together


On a scale of one to ten, ten being the most popular, and one being the least, it’s safe to say that most humans would score geometric solids on the lower side, while scoring fine alcoholic spirits an average of a 9 or a 10. That being said, combining the two isn’t something that really sounds like a winning idea, but Restoration Hardware seems to have pulled it off with their Polyhedron Bar Cart.

Designed as a modernist sculptural element that adds flair to any drinking room, the Polyhedron Bar Cart is a hat-tip to mid-century Italian design principals, utilizing a faceted, geometric shape and a matte black wooden construction to complement any sort of interior space. The cabinet comes in the shape that one would technically refer to a Pentakis dodecahedron, or a dodecahedron where each pentagonal face comprises 5 isosceles triangles. The geometric minibar comes with a smoked-mirror-lined internal storage and built-in platforms/racks, while the 3 topmost pentagonal faces open outwards to reveal the libations within. The pentagonal lids also double up as countertops for pouring, mixing, and display purposes. This design layout means that the Polyhedron Bar Cart doesn’t have a front or a back. It can virtually be oriented in any way, looking identical (and remarkably eye-catching) from most angles. I hear it looks even better after you’ve had a couple of drinks…

Designer: Restoration Hardware





These vases are arguably more attractive than the flowers they’re meant for


With its simplified shape that acts as a neutral base to the signature flair that is the vase handle, the Symbol bud vases by Nicolette Johnson are quite literally a symbol of beauty. The handles act as decorative halos to the flowers and buds that you place in the vase, and they come in a variety of designs, from simple circles and ellipses to much more complex, elegant shapes.

The vases come with distressed, grunge-ish finishes too, that don’t really subtract from the beauty but rather add to it, making them look and feel like precious antiques.

First designed in 2016 (and still being continues as an ongoing project), the vases began as a simple form with a cone-shaped body and a singular, round handle, evolving later with new vessel shapes and more intricately detailed handles.

Designer: Nicolette Johnson Ceramics






IKEA subtly redesigns its products for each country/culture


With its first Indian store launching only a day ago, IKEA proved that it understands its consumers and environment better than any other company in its industry.

Allegedly, IKEA has been planning to open its flagship store in India for years now (I remember getting wind of it as long as 5 years ago). Now that the store is finally up and running, there’s one thing worth noticing and appreciating. In every country that IKEA runs its business, the catalog stays true to the company’s signature low-cost, DIY business model, but differs distinctly in terms of flavor. IKEA invests a lot of time, energy, and money, in understanding the country’s climate, its users, their mindsets, cultural quirks, and socio-economic background. Using that data, IKEA subtly redesigns their products to serve their users better, often pandering to their sense of style, budget, and even taking care of climatic requirements to ensure their products last longer than intended.

An article by Fast Company talks about how IKEA prioritizes user needs more than anything else, successfully differentiating between an American consumer, an Indian consumer, and a Japanese one, based on a variety of factors. With India, for instance, IKEA does away with the pine-wood construction it uses in more cooler climates (like in European countries). Pine cannot withstand the heat and humidity of India’s tropical climate, and IKEA’s furniture had to be tweaked to use a wood more durable for India. In a country as dusty as India, houses are cleaned every day with water. The furniture in the Indian catalog come with their own rubber risers so that the wood doesn’t come in contact with water. Kitchen counters are also redesigned keeping in mind the shorter frame of the Indian woman, be it the woman/wife of the house or the hired help. To accommodate for India’s small houses, burgeoning population, and the resulting cramped lifestyle, IKEA introduced a larger range of collapsible, stackable, and foldable furniture that can easily be stowed away when not in use. This furniture also serves its purpose when guests gather at your place for social occasions. IKEA also is reportedly using solar-powered rickshaws (an icon of public transportation in India) to deliver their products to the doors of consumers, therefore embracing the culture while forwarding the brand.

The Ekedalen table can be extended to accommodate more people

The fleet of solar-powered rickshaws that will deliver items to the 6.8 million residents of Hyderabad

Similarly, for the Chinese market, IKEA showcased an entire section on balconies, an important part in Chinese homes. Showrooms in southern China showcased balconies with clothes-hanging apparatuses, while showrooms in northern China used balconies as areas for food storage, therefore highlighting the importance of cultural relevance while moving from country to country and region to region. As far as beds are concerned, IKEA’s a perfect example of understanding the socio-cultural implications of the countries implications of the countries it’s in. Korean beds are smaller, for small homes. American beds are showcased in king and queen sizes, while the rest of the world uses centimeters as a measuring format, and for its Indian market, IKEA showcased a bedroom with a smaller bed for youngsters because parents and children usually share a bedroom in middle-class Indian homes. In the kitchen, IKEA stocks far more rice cookers and chopsticks in its Asian markets, while the Indian kitchen showrooms don’t include knives as a part of the cutlery set since Indians usually use spoons at the table when they’re not using their hands to consume food. A rather bewildering spike in flower-vase sales in America had top executives confused until they realized that Americans were using them to drink out of, since the Swedish drinking glasses were too small for America’s ‘grande’ and ‘venti’ way of living. In every aspect of lifestyle, IKEA’s research has resulted in much more relevant products. Even their food-courts have food that’s much more in tune with the country’s culture and tastes.

IKEA’s food is culturally relevant. Asian cuisines feature rice as a staple, while Middle Eastern IKEA branches serve Halal meats

What’s ingenious on IKEA’s part is that while they beautifully absorb some of the country’s cultures into their catalog, they still manage to forward their brand. IKEA’s catalogs change from country to country, continent to continent, but the store almost always looks the same. A large blue warehouse with the big, bold, yellow and blue logo on the outside is almost an icon of IKEA and is pretty much synonymous with “good furniture beyond this point”, no matter where you are. It also sticks to its universal style of nomenclature, using Swedish names for its products, and inevitably creating a beautiful fusion between what IKEA originally started out as, and the country in which it’s located… a fusion of global and local.

It’s rare to see a company so invested in user research, especially in the fashion/lifestyle/decor industry. Surrounded by competitors that spend time designing products with a one-shoe-fits-all business model, it’s refreshing that a company like IKEA spends so much time, effort, and money in ‘getting it right’. Explains why it remains such an undefeatable force in the furniture and home decor industry!

Source: Fast Company

The time-telling vase…


It’s quite poetic that Jaro Kose integrated the vase with a table clock, because both are, in their own ways, indicators of the passing of time. One’s more calculated, while the other one isn’t The clock tells you of each second passing by, while the vase holds flowers that, with time, grow and die, giving you a sense of the passing of time and the fragile, ephemeral nature of life.

The Clock Vase comes crafted out of ceramic, with gold-plated hands and an overall minimalist, modernist style. Its white design complements most spaces (white ones too), while the greenery you choose to put in one of its two openings gives the clock an absolute pop of color. Captivating, isn’t it?!

Designer: Jaro Kose














YD Spotlight: The Organic Ornaments of Fitchwork


I guarantee you will never find work more incredibly intricate and ornate than those by Travis Fitch. Truly pushing the boundaries of design, art, science, nature, mathematics, and technology, Travis Fitch (under the moniker Fitchwork) creates some of the most mind-numbingly beautiful objects. Completely embodying Charles Eames’ quote, “The details are not the details. They make the design.”, Fitchwork’s creations empower designs through repetitive details, creating patterns you’ll rarely (if not never) have seen in man-made designs. Using art and geometry in a way that makes it feel like Mother Nature meets 3D printing, Fitchwork’s products utilize a unique design process combines user customization with new fabrication technologies to create distinct and personalized items. With a wide variety of patterns that combine geometry with organic design, Fitchwork creates products that are molded but look woven. Each of the patterns is scalable, and products, ranging from ornaments to home decor, come in both ceramic and metal variants. I could go on about how unreasonably beautiful these designs look, but I’d rather let the work speak for itself. Scroll down to witness some of the most awe-inspiring design details your eyes will have ever seen.

Designer: Travis Fitch (Fitchwork)







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This wardrobe will fold your clothes

You look at the pictures below and your eye scans past the wardrobe. Like most wardrobes, it’s designed to store clothes, and to complement the decor of your house. However, that’s just what your eye tells you. What you don’t see is that the Laundroid is a robot more than it is a wardrobe.

Chuck your clean, dry, out-of-the-laundry clothes into the Laundroid’s lowest compartment, and two robotic hands grab your garments and hold them up against a scanner that uses image recognition and superior AI to determine the cloth type and the best method for folding it. The robotic arms then use a patented process to align the clothes in the correct manner and fold them impeccably, finally storing them in the upper compartment, segregated and ready to wear. A single knob on the top of the Laundroid allows you to set the time by which you need the laundry folded and the bots get to work almost immediately. However, they do fold only one garment at a time, and it’s said that the Laundroid can fold pretty much anything except socks (?!). What the Laundroid does is nothing short of unique. It uses actual robotic arms to fold your clothes in a manner that’s almost like having a human do it. The fact that it can even identify different types of clothes, from tees to formal shirts, and from pants, to skirts, gowns, and even innerwear, is a marvel of modern machine learning. The only thing that bothers me is not being able to see the wardrobe in action. The video pixelates parts of the technology following patenting reasons.

Seven Dreamers, the company behind Laundroid, plan to launch the world’s smartest wardrobe around March this year. Until then, you’ll have to fold your own clothes I’m afraid. Especially your socks.!

Designer: Seven Dreamers