Someone revived the Microsoft Lumia brand as an action cam and I have to say, it looks pretty dope…

Microsoft Lumia Action Camera

With GoPro practically flailing, and DJI and Insta360 both being under scrutiny for their Chinese origins… there’s truly space for another homegrown action camera company. What better time for Microsoft to revive its Lumia brand (under their Nokia acquisition) as an action camera behemoth? The Lumia’s always had a great reputation for stunning camera optics, especially given its continued partnership with Carl Zeiss. The Lumia Action would be a wonderful idea and would give Microsoft yet another domain to expand its hardware chops, after gaming and computing! Plus the Lumia brand practically markets itself.

Designer: Dmitry Lyubimov

Microsoft Lumia Action Camera

For now, the Lumia Action is purely a fan-made concept, but it presents an interesting idea. What if Microsoft jumped into the action camera race? The company, which produced arguably some of the best camera phones in the early Android vs. iOS vs. Windows days, is well suited to take on the task. Microsoft’s camera department is rather dormant, but a great product would revive the category and reinvigorate the space, stealing thunder from DJI and Insta360.

Microsoft Lumia Action Camera

Microsoft Lumia Action Camera

Designed by Dmitry Lyubimov, the Lumia Action is a nifty, colorful action camera with the same format as the GoPro, and the block-ish round-edged design as Microsoft’s Lumia-edition phones. The block-shaped design owes itself to the block-ish lithium-ion battery that sits inside the camera, which can be detached and swapped out for a new battery. You’ve got a single wide-angle lens on the front, and a large touchscreen display on the back. The Lumia Action charges via USB-C, and records video and image footage onto a MicroSD card.

Microsoft Lumia Action Camera

While the Lumia Action isn’t real (and it doesn’t seem like Microsoft intends on even making cameras), the thought experiment in itself is a rather interesting one. For starters, the Lumia brand, while rejected because of the windows mobile OS, was loved as a design language. The iPhones were chunky 12 years ago, as were Android phones. Microsoft (or Nokia) Lumia phones, on the other hand, were loved for their vibrant design and their rejection of standard norms that blocky phones couldn’t look beautiful. In a lot of ways, action cameras fit within that same paradigm. Current cameras look unmemorable (apart from GoPros), and are all extremely chunky and block-ish. Instead of portraying sleekness, the Lumia Action embraces its geometric brick-shaped design, and comes in colors that instantly grab the eye and make you fall in love. Heck, this concept even supports accessories like selfie sticks… what’s not to love?!

Microsoft Lumia Action Camera

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Lighting That Won’t Ever Forget You

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Not only beautiful to look at, the Lumia lamp mimics the user’s preference with each activation. The elegant design, rendered in brass and black, features a unique “illumination memory” system that readjusts to the setting used the previous time. Users can not only move the angle of illumination at the neck, but also the narrowness or width of the beam by adjusting its integrated handle. Usable in a variety of spaces — and available in floor and desk sizes — its adaptable light effect makes it ideal for anywhere from the office to the home.

Designer: DEFRONT

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“LUMIA is a luminaire based on experience design that reconstructs the relationship between people and objects, allowing users to experience the influence of light on space under different usage requirements, and exploring the relationship between space and objects,” DEFRONT explained.

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The distinctive LUMIA has three usage patterns, which can be used as three common modes for desk lamps, wall lamps and floor lamps, respectively. This function breaks through the shortcomings of the relatively fixed use space of traditional lamps. LUMIA is easy to move. It can meet the need for functional differences in various use scenarios by replacing the brackets.

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Users can accurately define their personalized indoor lighting, so that It creates more light and a richer sense of human experience, and it has unlimited possibilities in work and life.

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LUMIA can record the final state before each turn off. When there is no next touch switch to turn on the light, the lever will slowly rotate to the memory position, and the light will change evenly and soothingly to achieve the best use of the user. Customary brightness.

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For the technology behind the design piece, LUMIA uses Fresnel lenses in particular so that it can evenly spread or transmit light in an even soft manner. The user can adjust the illumination range of the LED light to meet the sensory requirements for adjusting the comfort of light. In addition, the appearance of LUMIA will change accordingly when the fixture is adjusted. The simple and regular geometry changes along with the light and diversified and subtle forms.

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