Under Armour’s HOVR connected shoes aim to make you a smarter runner

Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a suite of connected sneakers (five, to be exact), starting with...

Under Armour’s HOVR smart running shoes are more than just a gimmick

As fascinating as shoes like Nike's "PlayStation" PG2s or Adidas' "4D" Futurecrafts are, those particular models don't offer many (if any) benefits to avid runners. They're more geared toward sneakerheads than anyone else. But, that doesn't mean ther...