Tag Archives: marketing strategy

Be an Expert or Go Home

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Content is no longer king. Today, content marketing is king. Successful content marketing is not about volume, it is about being an expert and helping others. Branding and reputation follow from...
    






5 Second-Act Careers To Sail Through Retirement

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Nancy Collamer, a career coach based in Old Greenwich, CT, offers hope to the burned out and the bored in mid-career. It’s possible to switch gears in midlife and to start a new venture that brings...
    






4 New Year’s Resolutions Your Small Business Should Keep This Year

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Each January, Americans make a list of resolutions to help them live a better life throughout the year. Whether those resolutions are to lose weight or get out of debt, a new year provides the...
    






Facebook To Help Brands Convert 55 Million U.S. Hispanics

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In 2014 brands must finally resolve their fate with Hispanic consumers. Most companies see only the growing number of Hispanic consumers and their estimated $1.5B purchasing power in 2015, yet fail...
    






How To Double Your Content Marketing ROI In 2014

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December brings many traditions: enjoying the holidays, wrapping up projects from the year that’s ending, and gearing up for the year ahead. One piece of the process is evaluating how you did in...
    






Beyonce Fights Back Against The Amazon/Target Boycott

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If you’ve been following the marketing strategy used by team Beyonce on her latest self-titled album, you know that it’s been quite clever so far. To recap, the Beyonce album was released on the...
    






Samsung’s Marketing Campaigns May Not be Paying Back Much

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Samsung has allocated a huge chunk of its budget to its aggressive hard-sell campaigns. It literally throws its products at consumers with passion and drive in an effort to make them purchasable in...

ZTE will Sell its Smartwatch for Lower Price

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After Samsung came along with its high-end Galaxy Gear smartwatch, it was only a matter of time before cheaper versions were slated to come out from other quarters. The most recent example of this is...

BlackBerry Z10 Prices Dropped by 75% to as low as $49

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Good Shot. If you are looking to buy the BlackBerry Z10 device, it is the right time to do so. The smartphone is really cheap now as you can purchase it for just a mere of $49. Its price goes down by...

Robert Downey Jr. Signs with HTC for $12 Million

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All sorts of mass media will be employed in the marketing campaign planned by HTC. It will extend till the year 2015. It includes television commercials, print ads and hoardings. They will announce...