YouTube is reportedly paying creators to promote new features

YouTube is paying some of its top creators up to six figures to use and promote features like subscriptions and pinned comments in chat, according to Bloomberg. The report doesn't identify the creators (the terms of their deals aren't public and they...

YouTube looks to merch and memberships to make creators more money

YouTube is having a busy day at VidCon 2018. Aside from launching Premieres, a new feature that lets creators hype pre-recorded videos with a public landing page, the company is also announcing new ways for them to make more money. For starters, chan...