Google Mobile-Friendly Update aka Mobilegeddon Launches


Mobilegeddon launches today! Really? Will the new Google search ranking update be a Webmaster nightmare? The good news is that apparently Google updates the mobile-friendly status of a web page...

Facebook and Twitter gain on Google and Yahoo in Digital Ad Market


Marketers will spend $27.05 billion on 2015 according to a new report by eMarketer. A growing amount of the spending goes to Facebook and Twitter. By 2017 Facebook and Twitter together will...

Twitter acquires ZipDial, India’s Missed Calls Marketing Platform


ZipDial has been acquired by Twitter for an undisclosed amount. ZipDial is a company that is based in Bangalore, India. The company began in 2010 and was founded on the concept that different...

Inside Forbes: Mobile and Social Forces Unite to Drive the News Business


Very little shocks me about the media business any more. Even less catches me off guard when it comes to digital media. Then came the 24 hours after the NFL championship game between Seattle and San...

TapSense Releases Latest Mobile Marketing User Guide


It was clearly a great year for mobile marketing. Consumers are spending more than half their time online on the mobile web and smartphone conversion rates prove how lucrative that habit is for...