Snapchat has cute AR foam fingers for you to wave at NBA games

With its 2017-2018 season getting ready to tip off tomorrow, the NBA's been quite busy making tech announcements ahead of it. Not only did it reveal an augmented reality app for the iPhone yesterday, but now it's teaming up with Snap Inc. on a brand...

Nike’s NFC-powered NBA jerseys are a door to exclusive goods

When the National Basketball Association's 2017-2018 season tips off on October 17th, it will mark the beginning of a new era for the league. For the first time in more than a decade, all 30 teams are going to wear Nike uniforms on the court. The com...

The NBA’s big esports push begins in May 2018

The line between esports and traditional sports is blurring, and organizations like the National Basketball Association are looking to stay ahead of the curve. Seventeen teams from the NBA will be part of the upcoming 2K League, a competition it crea...

How Kevin Durant’s attempt to clap back at trolls backfired

What does an NBA champion and Finals MVP have in common with Taylor Swift? In the case of the Golden State Warriors' Kevin Durant, it's that internet trolls love calling them snakes. Swift earned that label last year after a feud with Kim Kardashian...