Nike Alphafly 3 Proto lets you run a marathon comfortably and fashionably

I know a lot of people whose holiday gift wish list would be a pair of sneakers, specifically a pair of Nike sneakers. Those who are too old for Santa would probably post their dream sneaks on their social media in the hopes that one of their loved ones would grant their wish. If you’re planning to do a bit of long-distance running, this new pair from Nike is something you can dream about.

Designer: Nike

The Alphafly 3 Proto is created specifically for those who are looking for sneakers that can withstand two-hour marathons and beyond. It has actually been tested by actual marathoners like world record holder Kelvin Kiptum famed middle and long distance runner Sifan Hassan. Nike says these shoes are “fine-tuned for marathon speed” so you can challenge yourself to beat your personal records and if you’re into competitive running, to leave others in the dust.

These sneakers are special because of three kinds of innovative technologies that can power your run (or walk). You get two forefoot Air Zoom units together with the ZoomX foam so you get energized no matter how long you’ve been running. There is also a full-length carbon fiber plate which helps propel your stride. Lastly, you get the heel-to-toe ZoomX foam midsole so you’re still comfortably walking or running whether it’s mile 1 or mile 26.2.

The Alphafly 3 Proto is also the lightest in this line and has an Atomknit upper that will give your feet room to breathe and at the same time have better multidirectional containment. It also has notched laces and an integrated knit tongue with lofted padding. You will have to wait for the new year to get your hands on this pair though as it will only be available by January.

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The Ultimate Nike x IKEA Mashup: These Sporty Home Decor Items Were Created by an AI

Although a Nike x IKEA mashup would probably be unlikely to us humans, it’s well within the realm of possibility for artificial intelligence! These unusual, quirky products were created by an AI, thanks to some pretty great prompting from AI-artist ‘Str4ngeThing’. The collaboration features your everyday IKEA home decor, but with a sporty, Nike-inspired twist. You’ve got kitchen equipment, lamps, and planters galore. If there’s one thing worth noticing, the products don’t have a flat-pack-friendly design that’s common to a lot of IKEA’s products, but then again, an AI can only do so much, right?!

Designer: Str4ngeThing (via Midjourney)

Nike X IKEA Casserole Pot

The Nike X IKEA Casserole Pot looks like it’s taken right out of a sports company’s playbook. You’ve got rounded forms reminiscent of a kettlebell, although that beige-ish color makes the casserole pot look much more worthy of being in a kitchen. The AI does a pretty good job of making the casserole pot look like it’s made from enamel-coated iron, although the form feels MUCH more Nike than it does a Le Creuset. You’ll also notice that the AI messed up the handle on the left – a pretty common problem with diffusion-based text-to-image models.

Nike X IKEA Night Light

If there’s one thing I really respect Str4ngeThing for, it’s their ability to get text right within the image. AI tools like Midjourney often do a horrendous job with generating text within images, so seeing an accurate ‘Nike’ and the swoosh icon on the product really impresses me. You’ve got yourself a Gantri-style tabletop lamp here, with a similar warm, beige-ish colorway. A switch on the wire lets you toggle the lamp’s inner LED lighting, which fills your room with a warm, ambient glow. That debossed logo on the lampshade hits pretty hard too, making it a great collectible for any Nike lover!

Nike X IKEA Eco Plant Pot

The Eco Plant Pot is a pretty adorable cross between a Nike poster and a wall-hanging planter. Whether it’s made from concrete or plastic isn’t immediately clear, but it does look pretty cool, although it isn’t really for everyone. A Nike x IKEA collab is far more likely to have a niche audience than a broad one. What’s great about this planter, however, is the fact that it gives the plant a sporty personality, positioning it right above the Nike swoosh!

Nike X IKEA Clock Coffee Mug

You’re running late for work. You quickly grab a cup of hot coffee, and as you sip it, you tilt your hand over to look at the time. As a result, the coffee pours right onto you, and you’re now a burning mess. Nope. Not efficient at all. This quirky coffee mug comes with its own built-in clock that lets you time your breakfast or your coffee break. It isn’t the most ingenious product ever made, but in the interest of exploring something fun, the Nike x IKEA Clock Coffee Mug definitely ticks all the boxes! Although I imagine having a battery anywhere close to your coffee isn’t a particularly good idea.

Nike X IKEA Stoneware Plate

Here’s a perfect example of a product for a niche audience. This stoneware plate isn’t particularly designed for relishing a plate of pasta, but it makes for a great aesthetic addition to your table spread. The paleo-inspired plate comes with what looks like caveman carvings and a Nike swoosh on it. The textures on the plate are pretty strong, which makes it rather difficult to clean… but then again, I wouldn’t want to put any gravy or oil-based item on this plate. It’s more suited for nachos or some lavash bread that you can dip into queso, guac, or hummus.

Nike X IKEA Eco Plant Lamp

The Eco Plant Lamp is arguably my favorite product just for how quirky and attractive it is. Designed to look like an Air Jordan, this ceiling-hung piece of decor holds a plant inside its hollow form… but wait! That’s not all! The outsole of the planter also comes with a lamp built in, which shines light onto a wall or the floor, making for an INCREDIBLY eclectic piece of lighting that I really hope someone builds and sells on Etsy! I’d pay good money for this!

Nike X IKEA Hoover

Call this one Air Max because it sucks air with maximum power! This Nike x IKEA hoover sports a rather sneaker-inspired design, especially with the use of fabric-like materials on the clad, and what feels like a body and outsole-ish structure. I’m not really sure whether IKEA even sells hoovers (or vacuum cleaners if you live outside the US), but this particular concept has a certain appeal that makes me want to believe that IKEA absolutely could if it wanted!

Nike X IKEA Bluetooth Plant Speaker

This concept has my heart too, for its ability to combine two of my favorite things in the world – plants and music! This inventive Bluetooth speaker also houses a planter within it, in the interest of enriching you as well as your green buddy with some wonderful tunes. IKEA usually tends to collaborate with other companies over audio products (Sonos and Teenage Engineering), and this would probably be their third. The product has a pretty Bose-ish appeal to it, barring the fact that there’s a massive Nike swoosh running along the front. The AI didn’t imagine any controls, although Str4ngeThing did add a Bluetooth icon to the top of the speaker. Above it lies the planter, which allows your speaker to function less as an appliance and more as haute home decor!

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Nike Cortez ‘Yin and Yang’ with zippered tongue cover lends stylish look to iconic silhouette

Innovating with a tested pair of shoes is a tried method, but at times it can backfire. Nike backs itself when it comes to pushing the boundaries of shoe design it has already perfected: sometimes with the induction of cutting-edge technology and at times only with colors and material without interrupting the baseline comfort and performance.

With its unique styling, Nike Cortez has been a fan favorite through time and the popularity shows no signs of fading. Despite retaining the original silhouette, Nike introduces a new Cortez iteration that lands amid sneakerheads in a bold split color, which instantly reminds us of the Yin and Yang and the ancient Chinese philosophical concept of opposing forces.

Designer: Nike

The new Nike Cortez Yin and Yang-themed sneaker features a striking black and white color scheme that is topped with a zippered shoelace cover. The black and white leather upper is segmented in a way to create a striking contrast, with the stitching playing a nice match-up.

In addition to its eye-catching color display – white on the lateral sides and black on the medial – the Nike Cortez “Yin and Yang” also boasts several unique details. Of course, the zippered shoelace cover is the style highlight but it’s the midfoot Swooshes, extended heel tabs, and printed insoles that add up to the design brilliance for us to appreciate.

Whether you’re a fan of classic sneakers or on the hunt for the latest styles, the Nike Cortez Yin and Yang is sure to turn heads. The price is yet to be announced, but keep an eye out for its release at select Nike retailers and online at Nike.com in the upcoming months.

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This low-slung Nike hot rod concept radiates Air Max vibe covered in camouflage-patterned skin

The innovative pair of Nike Air Max shoes employ pressurized air in a durable, flexible membrane for lightweight cushioning. This feature is a result of years of R&D and Nike’s passion for creating the best activewear shoes there could ever be.

Hot rod cars are made with the same automotive passion by motorheads who often like to tune them for power and of course distinct looks. While in the real world, these two contrasting worlds would never fuse, in the concept realms nothing is impossible. You already know we are heading, don’t you?

Designer: Julien Fesquet

Meet the Nike Hot Rod that adopts most of the Nike Air’s form and if you already see glimpses of those iconic midsoles in this drag racer, you’re not alone. Adopting the structure of a lifestyle sneaker the boxy yet sharp hot rod gets a camoflauge-patterned skin. Futuristic angled silhouettes take precedence here, breaking the notion of a hot rod only having voluptuous curves. While the ride is fit for a Cyberpunk 2077 world (if there ever is a remake) it still holds merit for the current era of vehicles. Just stop by for a while and appreciate those engine valves poking out of the hood, shaped like an edgy Nixie tube trio!

The ultra-low riding position carrying the flair of a track racer, this Nike Air Max-themed hot rod more than meets the eye. Those front hollow wheels doubled on the rear piqued interest, showing off the Nike branding on the inside, lit in amber LEDs. The steering wheel on this hot rod adopts a similar sharp aesthetic of the exterior and carries the authoritative futuristic element. On the rear, the Nike hot rod gets a large detachable bag to store all the adventure gear for a weekend escapade. Also don’t count out its off-roading capabilities, even though the ride height is a bit low. That however could be juxtaposed by a set of large aftermarket set of wheels.

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FaZe Clan x Nike LeBron Nxxt Gen sneaker establishes the long-standing relationship between athletes and gamers

LeBron James and Nike have been through numerous seasons together. The collaborations, swoosh label and legendary power forward share, have entered the 20th silhouette, which was recently revealed in form of Nike x LeBron 20 Nxxt. Now, a trimmed-down version of the signature sneaker has been announced, which is made in association with the esports giant FaZe Clan, which LeBron’s oldest son, Bronny, is a member of.

LeBron first teased the FaZe Clan x Nike collab in December 2022. Now with an official release date out, the partnership is certain and images of the sneaker are available for us to relish. Notably, this is the first collaborative footwear from Nike and FaZe Clan.

Designer: FaZe Clan x Nike

The underlying idea behind the FaZe Clan x Nike LeBron Nxxt Gen is to establish a long-standing relationship between athletes and gamers. The sneaker dons a very obvious color theme, which draws most of its inspiration from the FaZe Clan logo.

It has been designed in close consultation with the Nike and FaZe creative teams in a familiar Black, University Red, and White color scheme. The web-like printed mesh and leather accents adorn the upper of the FaZe Clan x Nike LeBron Nxxt Gen, while a white Zoom Air midsole coupled with a red translucent outsole add up to the look.

This look according to FaZe Clan creative director Jay “JVY” Richardson is a reflection of “the analogy that just like motherboards buried underneath the shell of technology, all great talent comes from beneath, and we all use different internal functions to power us as athletes and gamers.”

Branding is an essential aspect of collaborative products and it’s neatly taken care of in the FaZe Clan Nxxt Gen. The Faze Clan logo appears on the tongue and the Swoosh branding features around the heel counter. Despite the brilliance it adorns, not everyone is gonna rock these. But if you are interested, the FaZe Clan x Nike LeBron Nxxt Gen sneaker is scheduled to retail starting March 9 for $160.

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Nike Mercurial Lite Superlock shin guards have special spikes overlaid to safely pierce sock fiber and lock in place

Modern-day footballers require slim, durable, and impact-diffusing shin guards to succeed on the pitch. The comfortable cushioning, durable shell, and lightweight design make the Nike Mercurial Lite Shin Guards the go-to contoured sleeve you can get to secure your shins and play unhindered.

Adding more substance to Nike’s already fascinating shin guards, a designer has fashioned the shin guards with geometric columns and webbing to replace the traditionally used foam. This makes the Nike Mercurial Lite Superlock shin guards more flexible and thicker in the middle. For a seamless fit, the guards are tapered toward the edges.

Designer: Matthew Blunt

The Lite Superlock is designed to minimize distraction on the field. This is made possible by the very unique spikes overlaid on the shin guards that safely pierce the sock fiber to lock the guards in place, while the fine curvature (thick to thin transition around the leg) ensures a comfortable fit.

The seamless fit means you enjoy durability and comfort without slowing your game down. Since the entire surface area of the Nike Mercurial Lite Superlock shin guards is covered with small spikes to hold it in place attaching firmly to the socks, they can be worn without the need for straps or sleeves.

Like you’d expect from any Mercurial shin guard from Nike, Matthew Blunt-designed Nike Mercurial shin guards also have a low profile and are meant for left/right fit. Even though the design is far from seeing the light of day, it does have the potential to find Nike’s design boards, especially for its spiked design. Everything looks good to me, but I am not very sure how the ball/foot hitting the shin will affect the spikes on the shin guard: will they hold shape and grip even on continuous impact?

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These MARVEL X Nike collab footwear concepts turn your favorite Avengers into dope sneakers

Little did I know the Loki color palette would look THIS good on footwear!

It’s not like there’s a shortage of Marvel merch out there… but designer Paul Parsons managed to concoct something that looks and feels so awesome I’m literally trying to manifest it into existence. Created with the help of MidJourney’s AI, these Marvel X Nike football sneakers capture the grandeur of some of the MCU’s most memorable heroes (and anti-heroes). Treading a fine line between being sporty footwear and an homage to a comic-book character, these football boots look exceptional on their own, even when observed without context. The series spans 9 different footwear models, dedicated to distinct characters from the Avengers movie… and Wolverine. Scroll down to see which one is your favorite!

Designer: Paul Parsons

The Spider-Man sneaker obviously uses the traditional color palette, with a liberal application of randomized lines to represent the friendly neighborhood web-slinger’s webbing. Notice how none of the sneakers actually use logos of the Marvel heroes (so as to avoid any copyright infringement, I suppose), but do wonderfully integrate Nike’s tick sign into the shoes to give them their unique character. I assume Nike’s much more liberal with fan-made concepts than Disney.

Iron Man and Black Panther tie in second place just because I have so much love for the characters in general. The former’s shoe has a lean design but with more ‘chunky’ 3D elements that give it an exoskeleton-like appeal, coupled with that signature metallic red and gold interplay that we love so much. The Black Panther shoe, on the other hand, relies on a more Afrofuturistic-leaning design that’s heavy on textures and lines, much like T’Challa and Shuri’s suits. The use of gold makes me guess these are for the new Black Panther in our lives.

Loki and Thor are arguably the most difficult to replicate. Given that it’s difficult to add any signature motifs like horns or hammers on the shoes, everything boils down to color themes, and the use of thunder in the latter’s artwork. I really have a newfound appreciation for the green and gold combo, which Parsons’ football sneaker concept utilizes beautifully. The golden studs near the heel and the golden tick mark really make the shoe stand out. With Thor, I’d much rather see the use of the square chainmail that was found in Thor’s sleeves in earlier movies. The shoe uses a white and red interplay, with lightning streaks to invoke the Norse God of thunder.

Hulk’s footwear treatment seems more on the side of realism, given that the proportions are still very human. A creative call on the designer’s part, I still quite like this one. There’s a bit of an acidic toxic aesthetic here that feels more akin to The Lizard here, but still, a job well done! The creases and lines on the shoe somewhat feel like sinews and muscles, without the exaggerated proportions of The Hulk. Maybe a little purple would do the trick, as is found in the hero’s (tattered but holding-together) pants.

Wolverine seemed like a bit of a wild card here, but I’ve always loved what Hugh Jackman brought to the role. He’s more Wolverine than Robert is Iron Man, if you ask me… and I know that’s a controversial hot take. Again, this concept stays on the lines of realism by not including any razor-sharp adamantium studs at the bottom of the footwear… but that yellow and black aesthetic is just instantly recognizable. It uses stripes that can be found in the original costume too, with a sharp tick mark ‘cutting’ through for extra impact.

We bring our collection to its conclusion with Groot and Thanos. The two non-human sources of inspiration in this collection. The Groot footwear (grootwear?) has a wonderfully woody appeal, with roots and twigs curling around each other the way they do on the woody superhero’s body. The shoe rests on a carpet of leaves too, completely honoring the theme. With Thanos, however, the shoe’s design misses the inclusion of the Infinity Stones… but there’s the signature purple and golden melange that is synonymous with the character’s purple skin and golden gauntlet. Lines around the shoe’s ‘chin’ resemble the creases found on Thanos’ chin too!

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NikeCraft General Purpose Shoes always ready for everyday use

NikeCraft GPS Design

Ah, shoes, glorious shoes. Of course, nothing is going to stop us from getting a thrill over a new pair of shoes. Sneakerheads know the excitement of being shown a new pair, colorway, or iteration, especially if they are from a famous sports brand.

The NikeCraft lineup is getting a new addition in the form of the NikeCraft General Purpose Shoe (GPS). The new pair is described as an “Ordinary Shoe for Extraordinary People” as it can allow you to do everything, everywhere. The NikeCraft GPS celebrates a 10-year collaboration between Tom Sachs and Nike. This partnership has introduced several pairs already that offer new things for the future of sports and every athlete.

Designer: Tom Sachs

NikeCraft GPS X Tom Sachs Collab

If you are to own only one Nike pair, the NikeCraft GPS should be it. It lets you enjoy all your activities with proper support and comfort. This pair is really for everyday use as you can even call it your daily tool.

Nike and Tom Sachs have been designing shoes that have an appeal of a sculpture. Some shoes these days are designed just to look good, but this new pair is wearable and actually comfortable. In addition, the NikeCraft GPS comes in a remarkable shape. The upturned toe is very obvious but complements the shoes’ distinct profile.

NikeCraft GPS

NikeCraft GPS X Tom Sachs Collection

The NikeCraft GPS comes with an ultra-breathable knit, microfiber collar, and straps with a signature. The three-piece molded cup sole appears differently, but it makes the pair very durable. The sole system comes with a very durable rubber outsole, EVA foam core, and a soft rubber midsole. The outsole has been redesigned with a rubber waffle laden with the US Patent and NikeCraft logo.

The shoe design appears simple, but the NikeCraft GPS’ structure and engineering enable the necessary support and comfort. Speaking of comfort, the pair boasts a lightning-holed foam tongue package with a heat-sealed edge. The NikeCraft woven label is found underneath the tongue.

NikeCraft GPS Tom Sachs

Artist Tom Sachs has this to say about his collaboration with Nike: “It took me years to best advantage the superpowers of scale and to deliver value while still reflecting the standards of my studio. A great collaboration is something that no partner could do without the other, and NikeCraft has always been a 50/50 collaboration.” He described the pair as something with “an understated quality.” He also mentioned, “they’re meant to do all the things that you do and tell your story.”

NikeCraft GPS Sole

The NikeCraft GPS will be available in different colorways. The launch version, though, will come with a more neutral look and feel with a muted white upper, gum rubber midsole, and the blue donning straps. The pair will be available in Women’s and Men’s sizes with a $110 price tag. That is an affordable rate you can get at nikecraft.com beginning the 10th of June.

As with some interesting pairs from Nike, the NikeCraft GPS becomes more beautiful over time. The shoes arrive in a custom box that features the NikeCraft logo. This Nike and Tom Sachs’ latest baby is expected to sell fast, especially with its price.

NikeCraft GPS X Tom Sachs

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Nike ISPA Link series advances efforts to a circular, zero-waste future

Nike ISPA Shoe

Nike already has other sustainable efforts, but the top sports brand will continue to develop other ways to help the planet. The Move to Zero campaign is in full swing so expect more environment-friendly products and collections will be introduced.

The last pair that made us want to really get serious with going green was the Nike Pegasus Turbo Next Nature. That pair used at least 50 percent recycled material. Now Nike is introducing a new collection of shoes and sneakers you can take apart. Meet the Nike ISPA Link, and this pair is something you can easily disassemble.

Designer: Nike ISPA

Nike ISPA

Nike ISPA stands for “Improvise; Scavenge; Protect; Adapt.” It’s a design philosophy that challenges creatives to work on designs and start experimenting and reimagining products. Nike has been aiming for a circular system that results in reduced or zero waste. The main goal is to really protect the planet and the future of sports.

The Nike ISPA Link reminds us of the Layers Module Sneakers we recently showcased. That pair is designed to be easily assembled and disassembled for easier recycling. It’s not mainly to say Nike is working on more sustainable pairs. The Nike ISPA is also designed to perform. The first two pairs from the ISPA team are the Nike ISPA and Nike ISPA Link Axis.

Nike ISPA Details

The initial effort of the Nike ISPA group is expected to show the capabilities and the possible future of sustainable or circular designs. The innovations are meant to push circular footwear design to respond to the climate crisis. The project results are shoes that are both durable and flexible, thanks to innovations in footwear design.

Catalyst Footwear Product Design’s VP Darryl Matthews has this to say about the Nike ISPA: “Designed in partnership with engineering, digital product creation and development, these shoes are completely informed by method of make — it is a case of form following function. We hope that these ideas and aesthetics become normalized, accelerating our ability to imagine how shoes will continue to evolve in the future.”

Nike ISPA Design

Nike is working hard to achieve its sustainable goals by 2025 and beyond. That’s only three years from now, but we don’t doubt it can be done. The Link and Link Axis will further expand Nike’s many efforts. The Nike ISPA won’t be the last as more innovations will be unraveled. New approaches will be discovered and implemented as Nike also works with other companies and industries. Nike Chief Design Officer John Hoke noted, “We have a responsibility to consider the complete design solution: how we source, make, use, return and ultimately reimagine product. The goal is to make matter matter more.”

Such cross-industry collaborations will result in business models that work. New infrastructures are expected to be set up to make recycling products more accessible. Nike is also investing worldwide in product take-back consumer programs. All these efforts and more are said to help advance the brand’s ability to repurpose products.

Shoe design-wise, the ISPA Link is glueless, which means the pair doesn’t need any heating or cooling processes. The three inter-locking modules of the sneakers only take eight minutes to assemble and maybe even faster to disassemble. The upper of the shoe features yarns made from different recycled materials. Pegs are found on the midsole, and they can fit the openings of the upper. As the pair near its end of life, you can simply take them apart and drop off the parts at a Nike store.

Nike ISPA Sneakers

The Nike ISPA Link Axis is the bolder version. It is the upgraded pair with its 100% recycled polyester Flyknit upper. The latter fits over the outsole, so there is no need to glue or sew. In addition, the TPU tooling used here is 100 percent recycled from a scrap airbag material, while the TPU case is 20% recycled.

There really is no stopping Nike from working to achieve its numerous sustainable goals. A few years ago, Nike released its free circular design guide to help designers embrace sustainability. That Nike Playground constructed with 20,000 upcycled sneakers already made an impression. The Nike Atsuma reduces material waste by creating an interesting inverse design. There’s also the Nike SB Dunk High Cork that allows you to be eco-friendly in style.

Feel free to check out the “Plastic: Remaking Our World” exhibition at the Vitra Design Museum in Germany. Nike is participating until September 4 of this year. You will see there the design and evolutionary journey of the ISPA Link line. Learn how Nike’s approach and sustainable intent leads to innovative design.

Nike ISPA Shoes

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Nike CryptoKicks NFT sneakers are for the metaverse fashion conscious

If you’re a sneakerhead in your real life, then you’ve got be ready for the coolest pair of sneakers in your virtual life too. That luxury comes courtesy of the Nike CryptoKicks for the metaverse worlds. And yes, don’t forget to lace them up while strolling in VR!

Nike had earlier filed seven metaverse-related trademark applications, clearly suggesting their affinity for the trending pop culture of virtual assets. In line with this future vision, the American multinational acquired RTFKT Studios, a digital fashion and 3D creation studio in December 2021. Now the first nectar of their creation is out for all to see. Yes, you know where this going, right?

Designer: RTFKT Studios

Nike and RTFKT’s first digital sneakers have been released and they call them the Nike CryptoKicks. It’s a design based on the Nike Dunk Genesis sneaker, and this is Nike’s foray into the world of NFTs, and eventually the metaverse. RTFKT labels this creation as the “Future of Sneakers” and we truly second that statement. Nike did hint at their interest in crafting digital sneakers and wearables back in November 2021, so after all this reveal isn’t a major surprise for keen followers.

 

People who own the RTFKT’s mysterious MNLTH digital box NFT which was airdropped for free to ones who have the Clone-X. There was some mystery around as to what the MNLTH cube actually holds, and now after almost three months we know one of its hidden gifts. The digital wearables can be shown off in the metaverse worlds as their look can be toggled via the collectible Skin Vials for different styles. For starters, the EVO X collection will kick off with eight different skins which can be beefed up with drip upgrades and special powers.

This virtual dunk silhouette gets an uber-futuristic bump-up with the metallic parts, a noticeably modified sole unit, and the paneling to match the swapping around of the screens for customization. CryptoKicks sneaker is going to be one of the many future releases in the pipeline and we can expect the skins library to grow exponentially too.

As Nike said at the launch of the CryptoKicks, “Nike is focused on potential ways to use blockchain technology to serve our consumers in the athletic footwear, apparel and equipment space. The MNLTH is just the start to a future of serving athletes in this space.”

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