The first week of December couldn't get much better for PlayStation fans. On top of the launch of Sony's miniature PS Classic on December 3rd, Nike also has something in store for them in the next few days. On December 1st, the sportswear giant will...
Nike’s new PlayStation sneakers pay homage to Sony’s classic console
The first week of December couldn't get much better for PlayStation fans. On top of the launch of Sony's miniature PS Classic on December 3rd, Nike also has something in store for them in the next few days. On December 1st, the sportswear giant will...
It's never been easy to buy limited-edition sneakers, especially for consumers who may not have the same resources as a reseller. This can be anything from automated scripts (aka bots), to an army of people waiting in line outside a store ready to ta...
Nike hasn't been coy about how much it loves using augmented reality to sell hyped sneakers, since the technology can be used to fight the bots (automated systems) that are so beloved by resellers. And today, at the F8 developers conference, Facebook...
Buying limited-edition shoes is complicated and not as fun as it should be. The rise of violence in sneaker culture (people have been murdered for a pair of Air Jordans) led companies like Nike to launch hyped products almost exclusively on digital c...
As resellers of coveted Nike shoes continue to use bots, automated systems that can make purchases faster than humans, the company has been trying to find ways to stop them. And while doing things like in-store or online raffles have evened the playi...
Nike is the latest company to join the augmented reality craze. The sportswear giant has started using the tech to sell limited-edition kicks through its SNRKS app, with the system's first drop being the Nike SB Dunk High Pro "Momofuku," a model desi...