A modular dog leash that is actually pet-friendly

Unless you are a dog owner, you really don’t care about advancements in dog leash-design, and understandably so. For most of us, it’s just a lead that you hook your pet on, and take them out for a walk. In reality, dogs find leads very uncomfortable and folks like me melt when we have to maneuver them on the streets – it just feels very restraining. The Nestle Purina Lead is a modular lead that hopes to make the leash a lot more comfortable both the pet and the pet owner.

Crafted from stainless steel, the lead features a quick-release system, that allows you to open up the loop in a jiffy. Anchor it around a pole and then open the T connection or slide it along the rope, to increase or decrease the size of the loop.

This premium looking lead also comes with a running grip crafted from silicone molding, so that you can use it with ease when you run with your pet.

Designer: Sam Weise for Purina


A single-push dog harness that’s easy for you and comfortable for your buddy!

Whilst harnesses provide a comfortable, secure and most importantly, a reliable attachment point for the lead, they can be a struggle for the owner to apply, as well as possibly painful for the dog. This is where the Purina Dog Harness really shines! Using a quick-release system that is reminiscent of harnesses that are used in racing cars, the owner is only required to press a single button to release the harness from the dog, resulting in a quick and fight-free removal process that both the owner and their four-legged friends will appreciate.

In addition to this ease-of-application, what makes it so desirable is its focus on in-car safety. The car tether, which is a piece of nylon webbing that is positioned on the seatbelt, provides a reliable and safe point for the owner to secure their dog, from!

Designer: Sam Weise

Your pets and you will totally love these product designs!

Pets, we love them so much! These tiny furballs burrow their way into our heart and snuggle into a spot there, becoming our perfect companions. And we want to give them the world! To help you shower your pets with gifts, we bring you a curation of the best products designed for your furball that are designed with extreme care to meet your pets every demand. From innovative beds to gadgets that let you stay in touch while away, we have products that are perfect for your pets while matching your well-designed space.

The ‘Ascend’ desk by Dan Devine has been crafted with multiple ramps and landings for cats to perch up and play.

The Cube Cat Bed by Meyou-Paris 

Modern personalized dog artworks by DogMade 

The Spaceship Gamma Clear Cat Perch by Myzoo Studio 

Modern Cat Perch by MA 

Leaf Pet water dispenser by DesignLibero 

This stylish Covo Cat Lounge by MiaCara Design is made with bent plywood to get that stunning form factor. 

Furbo, an IoT enabled gadget that allows you to feed your dog and communicate with them remotely by Tomofun

Doggy Dream House by Studio Schicketanz 

Stand Retra, a modern pet feeder by Pettel Design 

Fresh Flip, a self-cleaning litter box by Daniel Pearlman


A collar-based Motorola tracker that brings IoT and Smart Tech to your furry-friend!

I imagine that smart-gadgets for pets could just be a very hot category nobody’s picked up on. People are going to great lengths to deliver great care for their pets, so imagine being able to leverage smart-technology to make their life better? It has the potential to be massive!

This is the Motorola Activa, an IoT Device that sits on your dog’s collar. It uses a GPS sensor and a temperature sensor to help you know the whereabouts of your dog, and whether they’re feeling hot or cold. The Activa lets you track your pet’s location if they ever escape, and even gather information on how they’re feeling. Moreover, as a preventive measure, you can set up a geo-fence too, so when your pet does happen to wander outside its territory, you receive an instant notification alerting you of your pet’s whereabouts.

The Activa is a pretty basic approach to what IoT can do for pets, but imagine how far we could go. You could make phone calls and talk to your pets, capture their POV using an image-stabilized camera, and even play music to calm your pet down when they’re angry, anxious, or scared. The opportunities are limitless!

Designer: Sebastien Sauvage for Motorola Mobility LLC.

The Pebble Doorbell is exclusively made for your pets to ring!

The Pebble Doorbell arose out of a pretty interesting design brief. While you’d probably think the doorbell was made to give pets the ability to let you know they’re at your door, its starting point wasn’t quite that. The guys who made the Pebble Doorbell built it to combat a different problem. Scratched-up doors. Pets, by instinct, either claw at doors to let themselves in, or bark to get their owners’ attention. In the former, you’re left with a nicely polished wooden door that’s absolutely ravaged by claw abrasions. The Pebble Doorbell gives your pets a better way to communicate their presence, and gives your door some peace of mind!

Training pets to use the Pebble is pretty simple. The doorbell comes with a circular trigger surface that rings the bell when pressed gently. You can condition your pet to tap their nose on the surface by simply putting a treat in a crevice behind it. Do this once or twice and your dog links the pressing action to the sound. With further use, they’ll link the previous two to the opening of the door. Soon, your pet will possess the class and courtliness of a cultured individual who prefers to ring doorbells rather than claw their way into buildings!

Designer: Pebble