Many Facebook users still don’t understand how targeted ads work

Despite major scandals, Congressional hearings, and efforts to highlight user privacy controls, most Facebook users still don't know the social network shares their interests with advertisers, according to a new survey conducted by Pew Research Cente...

Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise

Pew Research finds 22 percent of adults in US own tablets, lowcost Android on the rise

It shouldn't come as much of a surprise that more Americans than ever now own tablets, but if you'd ever wanted some quantifiable data to go along with that homespun wisdom, then the Pew Research Center is glad to help. According to its latest report, 22 percent of US adults now own a tablet of some form. While the iPad remains the dominant player in the space with a 52 percent market share, this figure starkly contrasts the 81 percent share that Pew reported in 2011. As you might expect, Android tablets have made significant inroads and now account for 48 percent of the overall tablet space. Leading the Android charge is the Kindle Fire, which alone accounts for 21 percent of all tablets sold. It's worth pointing out that Pew's survey was conducted before the release of either the Nexus 7 or the Kindle Fire HD, which means that even the most recent information is a bit behind the curve. You'll find a press release after the break that provides a much broader take on Pew's latest findings in the mobile space, but those who want to go straight to the meat should hit up the source link below.

Continue reading Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise

Filed under: , , ,

Pew Research finds 22 percent of adults in US own tablets, low-cost Android on the rise originally appeared on Engadget on Tue, 02 Oct 2012 17:33:00 EDT. Please see our terms for use of feeds.

Permalink Computerworld  |  sourcePew Research Center  | Email this | Comments

Shocker: People who read e-books read more

Are you ready for a bombshell? Turns out people who read e-books read more books than those don't. That tidbit comes from the number crunchers at Pew. According to a new report titled "The Rise of E-Reading," the e-book readers read an average of 24 books in the past year, versus the 15 books read by those who didn't. Also, not particularly surprising is the fact that the percent of folks reading e-books is on the rise as well -- the number who claimed to have read an e-book in the year prior made a bit of a jump from 17-percent in December to 21-percent in February. Naturally, the whole printed thing is still a bit more widespread, with 72-percent claiming to have read a paper-type book in the year prior, when surveyed back in December.

Shocker: People who read e-books read more originally appeared on Engadget on Thu, 05 Apr 2012 22:27:00 EDT. Please see our terms for use of feeds.

Permalink CBC  |  sourcePew  | Email this | Comments