Sony’s full-frame mirrorless cameras finally have some competition

Since the launch of the A7 and A7R in 2013, Sony has had virtually no competition in the full-frame mirrorless space. Major players like Canon, Nikon and Panasonic were keeping their focus on other camera formats, such as APS-C, Micro Four Thirds, po...

The new mirrorless cameras you can buy soon

Photokina 2018 has been great for camera fans, particularly those who love mirrorless shooters. At the event in Cologne, Germany, we saw a few new models from big players like Fujifilm and Panasonic -- some medium format, others full frame. Whatever...

Fujifilm shakes it off with a Taylor Swift-themed instant camera

Fujifilm is no stranger to collaborating with people from other industries, particularly when it comes to its instant cameras. A couple of years ago, the company worked with designer Michael Kors on a special, fashionable edition of the Instax Mini 7...

A closer look at Fujifilm’s GFX 50R and GFX 100 medium format cameras

We knew coming into Photokina 2018 that Fujifilm had some big plans for the event, and the company did not disappoint with its announcements. Aside from introducing the Instax Square SQ20, Fujifilm's had two major reveals at the show: the GFX 50R and...

Fujifilm’s Square SQ20 is an ideal modern instant camera

Over the past few years, Fujifilm has been trying hard to make instant cameras a thing again. And the company has introduced yet another model at Photokina 2018. The Instax Square SQ20 follows the SQ10 from 2017, featuring a similar hybrid instant sy...

Fujifilm shows off an insane 100-megapixel medium format camera

The GFX 50R isn't the only new camera Fujifilm is unveiling at Photokina 2018. As rumored, the company has also introduced the GFX 100, a ridiculous 100-megapixel medium format mirrorless shooter. Fujifilm says that its GFX 100 will be the world's fi...

Sony is working on 12 new lenses for its Alpha mirrorless cameras

Now that Canon and Nikon are eager to get a piece of the mirrorless camera market, Sony is letting it be known that it isn't slowing down its efforts in the space anytime soon. The company announced at Photokina 2018 that it has 12 new E-Mount lenses...