The Corky gives bicyclers an instant flip-out rear-view-mirror

When it comes to riding a bicycle, it’s important to be aware of ALL your surroundings… even things that aren’t in your peripheral vision. With some countries not having dedicated bike lanes, it makes absolute sense to keep an eye on the road and the obstacles ahead of you, but also on vehicles that are approaching you.

The Corky by THE BEAM gives you the literal power of hindsight. Designed to snugly dock right into your bike’s drop bars, Corky’s universal design retrofits into any bike’s handlebars, giving you an instant flip-out convex rear-view mirror that lets you occasionally get an idea of what’s behind you. The Corky’s design weighs a mere 16g, adding functionality to your bike without adding weight. The ABS body is lightweight and impact-resistant, while the PC mirror is robust and can resist scuffs and scratches. Within the ABS body lies a steel bolt that lets you tightly fit the Corky into your bicycle’s drop bar.

The Corky’s convex mirror gives you an incredible view range of 100 meters, and comes with the ability to be rotated 360° to adjust to your view. The flip-out design lets you open and close the mirror based upon your need, and the Corky even comes in a variety of 6 colors to match your aesthetic needs while also fulfilling your bike’s safety needs by giving you the ability to constantly move forward and occasionally look backward so you’re always aware and always safe!

Designer: Min Hyeon Seong of THE BEAM

Click Here To Buy Now: $22.40 $28 (20% off EXCLUSIVE for YD Readers). Use code: YankoDesign. Hurry, only for first 100 readers! Valid for Corky-M as well!

The Corky gives you the literal power of hindsight. The convex mirror gives you an incredible view range of 100 meters, and comes with the ability to be rotated 360° to adjust to your view.

View what’s coming up behind of you, very easily!

Corky offers 360 degrees of rotation so you can view everything around you.

When they’re not in use, simply close the lid to keep the mirrors safe and sound.

Designed to snugly dock right into your bike’s drop bars, Corky’s universal design retrofits into any bike’s handlebars, giving you an instant flip-out convex rear-view mirror that lets you occasionally get an idea of what’s behind you.

Test of the rear view mirror while cycling.

The Corky’s design weighs a mere 16g, adding functionality to your bike without adding weight. The ABS body is lightweight and impact-resistant, while the PC mirror is robust and can resist scuffs and scratches.

How To Install

3-D View of the Corky

Within the ABS body lies a steel bolt that lets you tightly fit the Corky into your bicycle’s drop bar.

Above is the Corky-M variant (for your mountain bike).

Click Here To Buy Now: $22.40 $28 (20% off EXCLUSIVE for YD Readers). Use code: YankoDesign. Hurry, only for first 100 readers! Valid for Corky-M as well!

Braun inspired hub/SSD that channels your designer self

Braun is the name behind some of the most iconic designs created over the last century, and because of this, the famous products are still being used as a source of inspiration to this day. This is certainly the case for this neat concept, which takes cues from Braun’s instantly recognizable design language, and incorporates them into a product of today… the infamous dongle.

The Braun MP01 concept addresses the issue of the diminishing number of connection ports that are found on new laptops; the dongle brings all of these missing ports into one compact device, and with a design style like this one, it’s not something you’ll complain about. The device features an asymmetrical design where an angular edge gently flows into a soft curve. Unnecessary detailing isn’t present on the device, instead it carries a clean aesthetic with minimal interruptions in the casing. The large glass cover not only looks the part, but also hints at MP01’s secondary feature… an external SSD. Could this be the perfect computer accessory?!

Designer: Ja Heon Lee

YD Design Storm #25

The YD Design Storm takes a look at products, services, and spaces that are storming the internet. The idea? To turn internet-storming material into brainstorming material! Scroll down for our collection of handpicked works from design websites, portfolios, and social media. Get inspired, save projects, pin images, or share links with fellow design enthusiasts!

Watch this space for your digest of design brain-fodder… and an ever-evolving map of design trends!

The Vessel by Hudson Yards

S.M.O.K.E. Onyx light by Mathieu Lehanneur

Service Trolley from the “Crews of Hermes” collection by Gregoire de Lafforest

Margot glassware by Felicia Ferrone

Talisman Lights collection by Apparatus Studio

Walnut Blinds by Elish Warlop Design Studio

The 3 Legs coffee table and side table collection by David Tarcali of Studio Nomad

Dyson’s latest lamp uses algorithms to exactly reproduce sunlight

Known for creating some of the most technically sound products in the world, Dyson has extended their signature level of engineering to lighting too with the LightCycle, a lamp that A. is designed to near perfectly mimic natural sunlight, B. has the ability to automatically adjust its lighting temperature based on ambient light or time of day, and C. last for as long as 60 years, which is practically a decade shorter than the human average life expectancy! This is Dyson’s LightCycle, and it was unveiled at Dyson’s global event today.

Research has shown that your body clock and your circadian rhythm, which help regulate your sleep, are tied to the cycles of natural light. The Dyson helps recreate that light cycle indoors. The lamp is powered by Dyson’s proprietary algorithm that mixes three cool LED lights and three warm LED lights to replicate the natural light of any GPS location on the planet during a specific time of day and year. Operated using Dyson’s LightCycle app, the lamp analyzes your GPS location and the time of the day to create a light that is unique to your exact region. The algorithm will even account for your latitude, giving you the exact frequency and color-temperature of sunlight based on the time of the year and whether you’re closer to the equator or to the poles.

The lamp can be activated using a touch-sensitive control panel right above the bulb, and even allows you to slide to dim or brighten the light (when not used in the ambient mode). A button along the bottom allows you to enter ambient mode that allows the LightCycle to change lighting temperatures based on the natural light it finds in the room. But wait, there’s more! Dyson’s lamp even comes with the ability to adjust lighting according to your age! With a function available in the app, you can get the LightCycle to adjust brightness based on your age, letting the light shine brighter for older people, and dimmer for younger people.

The lamp, with a lifespan of 60 years, features a level of engineering (or over-engineering as some may say) that is usually expected of Dyson. Designed with an ingenious heat sink mechanism to pull heat away from the LEDs so they don’t degrade, the lamp can practically last you your entire life, which means you can use the Dyson LightCycle all the way from your childhood till you’re a senior citizen… I suppose that age-based brightness feature would come in handy now.

Designer: Dyson

YD Talks: With ‘Sam Does Design’ about designing The Weight lamp for Gantri

Sam Gwilt started his fledgling YouTube channel to capture his journey as a designer. Over time, that YouTube channel helped build a community that, along with Sam, ‘does design’. Sam’s channel ‘Sam Does Design’ hosts a variety of videos, from sketching and rendering tutorials, to Q&A’s to even portfolio reviews, and has helped Sam build a strong audience/community of designers and design students. Sam recently designed a lamp, titled The Weight, for Gantri, an online studio that partners with designers to create modern-day lighting designs exclusively using 3D printing. The Weight plays on the word ‘light’ and creates a visual contrast by being the opposite… heavy. Designed to look like an orb that weighs down on a platform, causing it to visually deform, The Weight is entirely 3D printed (and is actually quite lightweight). Its soft design (and soft lighting) instantly adds a touch of playfulness to a room while also lighting the space up with a soft glow.

We got a chance to sit down with Sam and talk to him about The Weight, the design process behind it, his YouTube channel, and got him to share some portfolio tips with us. We even asked him about the can of San Pellegrino that went viral on his Instagram page!

Yanko Design: Hi Sam! Tell us about yourself and how you came to ‘do design’
Sam Gwilt: “Hey I’m Sam and I do design!” I’ve been interested in design for as long as I can remember. One side of my family are engineers, the other side artists, so I’ve always had a deep appreciation for both disciplines. Luckily for me, there was a technology college close to my childhood home. That was where my first lessons in design were taught, which laid the foundations for my career without me even knowing.
I studied industrial design at Brunel University London where, alongside my studies, I gained two years of industry experience. That was how I managed to get my foot in the door and secured my current job at Precipice Design. I also worked with Made in Brunel as a Social Media Manager. I was part of the student-led programme that connects students with industry and organises the design events throughout the year. I used the skills I learned there to help run Sam Does Design, which in turn helps to teach others.

YD: You recently designed a lamp in partnership with Gantri. Do tell us more about the ‘Weight Lamp’.
SG: Weight is an ambient light with a 360-degree glow. It was designed specifically for 3D printing and is made from a corn-based polymer. I wanted to play with the concept of weight and mass; how heavy could I make light seem? The 3D printing process means that plastic becomes molten as the product is made, and I wanted to capture that aspect of the process. The intention was to make the final form seem soft and malleable. The sphere appears to have fallen onto the base and has deformed the shape, where it now seems suspended in time.

YD: How did this collaboration with Gantri come about?
SG: I posted a separate concept design to my Instagram page, and I saw a comment that said: “this looks like a design for Gantri”. That was the first time I’d heard about them, so I checked out their website and was really impressed by their process and existing designs, and eager to find out if there was a way I could work with them. I reached out to see if they were looking for new designers and the stars must have aligned because the timing was perfect. After chatting with the team at Gantri, I began working on the concept about a month later.

YD: So, what was the design brief? And how long did it take to go from idea to final product?
SG: The brief was refreshingly open to interpretation. Gantri has an amazing in-house design and engineering team but the big-picture concept and specific scenario were up to me to define. I presented three completely different concept routes that I thought could be interesting, and we decided to develop the strongest one based on how easy it was for potential customers to understand the concept at first glance. It was important for the product to be understood without needing to be explained with any sales copy. I had ideas that explored aspects other than weight but still kept surface and material exploration as a theme, and I hope to revisit those designs in the future. I’d love to work with Gantri again: their streamlined design process and fast prototype turnaround meant that from concept to sale took around three months.

YD: The Weight lamp is designed specifically for 3D printing. How different is that from designing for injection or blow molding?
SG: No draft angles! The geometric design lends itself to 3D printing as nothing needs to be de-moulded. That meant that all sides could be geometrically perfect. The flip side is not being able to print past 45 degrees due to printer constraints, but some clever engineering and internal structures meant that the cylinder base prints perfectly every time. Another benefit was working on the whole product without the need for split lines or multiple parts. It’s a sad moment when a split line needs to interrupt a nice clean surface due to pesky manufacturing constraints. Creating the part for 3D printing meant that wasn’t an issue.

YD: If you had to list a couple of design references for the Weight, what would they be?
SG: I loved the idea of mixing genres of design using technology as an enabler. I wanted Weight to be minimal and contemporary but fun and whimsical. The base and sphere reflect many different styles and also pay homage to past designs: the Memphis Bay lamp and Wilhelm Wagenfeld’s Bauhaus Lamp to name a couple.

YD: Any designers you particularly look up to?
SG: I got my first taste of lighting design at Paul Cocksedge Studio during my time at university. I helped develop the designs and travelled the world building the installations. The hours were long and intensive, but I’m grateful for the inspiration and experience. Coming from a particularly engineering-based university, it was freeing to be immersed in an environment where nothing had been tried and tested before. We were the first and only team ever to produce the manufacturing methods for Paul’s pieces.
There are other designers that I’ve had the pleasure of working with both in the industry and at university that inspire me greatly. In fact, I don’t think I’ve ever met a creative that doesn’t inspire me in one way or another.

YD: Tell us a little bit about Sam Does Design. Do you ever think about pursuing it full time?
SG: I love that Sam Does Design as a channel is giving back to the community that I’ve learned so much from. I originally started the page to post daily sketches and asked for constructive feedback from the wider design circle. Eventually, I began to notice that people were asking me how I achieved certain things within the world of design, and I began to make the switch to share the knowledge I’d gained. It’s still funny to me that the tiny decision to make an Instagram when I was bored three years ago is having such an effect on my life now. If I thought that it would go anywhere as a career, I would have chosen a better name!
In terms of going full time, I’m so happy at my current day job as a consultant at Precipice. I’ve worked on a variety of amazing projects alongside a multidisciplinary team. Being surrounded by such talented people has helped me grow as a person and designer.

YD: You recently began doing portfolio reviews. Could you give our readers a few quick pointers?
SG: Quick tips: Tell a story. Your portfolio isn’t a siloed list of your skills, it’s an advert for your thought process. Only show your best work. Only show the work relevant to the job you’re applying for. Each portfolio should be tailored to the company. Show work you love doing along with work you want to do more of. Sell your project to me with in-context hero images; I won’t read anything you put in a paragraph.

YD: Any upcoming projects you’d like to talk about? What’s cooking!?
SG: I’m working on some amazing projects at Precipice that I’m unfortunately not allowed to talk about. The Sam Does Design projects coming up include multidisciplinary collaborations across the design world, branching out from industrial and product design. I’m hoping to share a more in-depth process through various collaborations and formats. I’m very excited about how one, in particular, is panning out. Watch this space! “Don’t forget to like, comment, subscribe, hit the bell button and everything else that YouTube asks you to do!”

YD: Lastly, what ever happened to that can of San Pellegrino?! (Sam managed to capture a stray can of San Pellegrino Limon and turn it viral on his Instagram page. I’m surprised the can doesn’t have its own Instagram profile yet.)
SG: The San Pel can that was stuck above the glass elevator for 6 months lives on in our thoughts! A lucky maintenance worker drank it and I caught them on my Instagram Stories. I honestly still think about it every time I have a can, which is more often than I’d like to admit.

Visit Sam Gwilt’s Website or his YouTube Channel for his work/vlogs. Click Here to visit Gantri’s Webstore to buy The Weight.

Moleskine’s paper notebook lets you draw in vectors right inside Adobe Illustrator!

Teaming up together to achieve the near impossible, Adobe and Moleskine have debuted the Paper Tablet, a book and pen combo that translates sketches on paper to digital sketches on Adobe’s software… but that’s not all. The sketches you make on Moleskine’s Paper Tablet don’t just appear as scanned images on your computer. They get vectorized within Adobe Illustrator, giving you an infinite set of possibilities to take your doodles and actually begin working on them in vector software.

The magic happens courtesy Moleskine’s Adobe Creative Cloud Connected Paper Tablet (the notebook), and the Moleskine Pen+ Ellipse pen. The notebook comes with Adobe’s Illustrator icon at the top right of each page, and simply tapping on it with the Pen+ Ellipse lets you save all your progress to Adobe’s Creative Cloud. Once you begin sketching on Moleskine’s special notebook, the Pen+ records each movement, copying each stroke to Adobe Illustrator in real time, although you can sketch independently without having Adobe Illustrator open too. With a simple Adobe extension, you can beam all your progress to Illustrator and sketch in real-time should you choose. You can even undo actions and brush strokes on the digital file (although that won’t happen on paper).

Essentially replacing the need for a Wacom, while providing integration with Adobe’s Illustrator to remove all sorts of friction, Moleskine’s Paper Tablet is a neat way to take your doodles and sketches to the next level while retaining the comfort of drawing on paper.

Designers: Moleskine & Adobe

The Hashy bottle deserves to be in a contemporary art museum

If I asked you to imagine a water bottle, you’d probably think of a flimsy, disposable plastic PET bottle with a branding-label around its waist. Even if you go a step further to look at reusable plastic bottles or even metal thermoses, there’s an underlying design that unites all of them into an invisible category. This invisible category (which helps you differentiate between the bottle designs for water, or beer, or ketchup) is a nice guideline to follow, but more often than not, it results in a lot of products looking insipidly similar.

Every once in a while a product comes and shatters the mold, creating a design that uses new materials, or boasts of a new form that instantly sets it apart. The Hashy does both. Utilizing materials that are relatively new to water-bottle-design, and a form factor that takes heavy inspiration from perfume bottles, the Hashy is bold, eye-catching, and is a pretty great water bottle/thermos too!

At first glance, the Hashy stands out, with its perfume-bottle inspired design. Its redesigned cap takes heavy visual cues from vintage perfume bottles with their spherical lids. Implemented on a water bottle, it instantly sets the Hashy apart, imparting a premium look to the flask.

The Hashy comes with a double-wall stainless steel construction, and keeps beverages cold for 24 hours, and warm for 12 hours. A frosted matte finish on the outside makes the Hashy look cool and collected, while the bottle’s cap remains one of the most visually and tactually pleasing caps ever. The spherical detail feels great to wrap your palm around and grip onto, whether it’s for holding, or for opening/closing. Open the cap, and the bottle features a wider-than-28mm neck that’s perfectly size-calibrated for sipping, as well as for putting ice-cubes into.

Hashy’s design also employs the use of materials you wouldn’t associate with water bottles. Hashy’s body is crafted from 304 Stainless steel, and the bottle even comes paired with a chic looking leather holder that further adds a touch of class to the bottle. Designed with an aesthetic that could just as easily one-up the luxurious effect of a Perrier or Evian, the Hashy carries the advantage of not only holding more water, but also the ability to be used and reused for years. The bottle comes in three colors, with a snowy white, a matte black, and chic grey that beautifully subdues harsh reflections with its satin finish. Pair it with the full-body leather carrying strap, and the Hashy becomes a style statement… a distinction that’s rather rare with water bottles, but a distinction the Hashy wears rather proudly on its sleeve!

Designer: Daniel Joo

Click Here To Buy Now: $23 $35 (35% off). Hurry, less than 36 hours left for this Special Pricing!

Hashy Bottle: The Most Elegant & Classic Water Bottle Ever! Crafted from Reusable Insulated Stainless Steel Water Bottle it is elegantly designed to keep you hydrated all day. Hashy even keeps beverages hot or cold for hours.

At first glance, the Hashy stands out, with its perfume-bottle inspired design. Its redesigned cap takes heavy visual cues from vintage perfume bottles with their spherical lids. Implemented on a water bottle, it instantly sets the Hashy apart, imparting a premium look to the flask.

The Hashy comes with a double-wall stainless steel construction, and keeps beverages cold for 24 hours, and warm for 12 hours.

Designed with an aesthetic that could just as easily one-up the luxurious effect of a Perrier or Evian, the Hashy carries the advantage of not only holding more water, but also the ability to be used and reused for years.

A frosted matte finish on the outside makes the Hashy look cool and collected, while the bottle’s cap remains one of the most visually and tactually pleasing caps ever. The spherical detail feels great to wrap your palm around and grip onto, whether it’s for holding, or for opening/closing.

Carry Your Bottle Wherever You Go: Hashy’s hand-crafted leather makes it easier to hold your water bottle by hand. They would be the perfect water bottle accessory for your active, on-the-go lifestyle.

Since you’re on the move most of the time, Hashy’s designer has created a leather strap that makes it easy to hold this bottle with just one hand, anywhere, anytime.

Open the cap, and the bottle features a wider-than-28mm neck that’s perfectly size-calibrated for sipping, as well as for putting ice-cubes into.

Click Here To Buy Now: $23 $35 (35% off). Hurry, Only 36 hours left for this Special Pricing!

Organize your workspace with this 12-in-1 modular desk organizer

Throughout the working day, our desks can become cluttered and deeply unorganized messes that limit our potential through creating distractions and reducing efficiency. This is only made worse by the abundance of cables that weave around our desks. We need something that contains all the essential items and places them within one organized location. The Stealtho Desk organizer is here to do just that; It carries an array of features that keep everything you need in one tidy place!

Stealtho is the combination of both a humble desk organizer and Qi Wireless charger. This allows for easy access to essential writing equipment, whilst your phone can be simultaneously charged on the upright stand. With Stealtho, annoying dongles are a thing of the past; built-in to its base is a USB hub that enables efficient data-transfer or the charging of mobile devices.

This is certainly a productivity-increasing desk accessory that is packed full of functions to make your working day pass-by as smoothly as possible.

Designer: Vitaliy Savriga

Click Here To Buy Now: $99 $180 (45% off). Hurry, less than 24 hours left!

The Stealtho is a 12-in-1 modular desk organizer that pulls everything you require into a single, customizable and more functional location.

The first thing they combined was a desktop organizer and Qi Wireless Charger. This component gives you an easily accessible station for pens, markers, pencils and more, all while serving as a convenient charging station for your phone.

Their wireless charger is based on the Qi standard 10w output, which makes it compatible with a large range of Apple, Samsung, Sony, Nokia and other devices.

Get rid of wires and adapters for your MacBook, Air and Pro and save some cash!

Built into the utensil organizer and charger component is a USB hub. The hub allows you to quickly charge your tablet, laptop and power bank, and to use USB flash drives. You also can read micro SD cards from other devices, getting the data directly to your computer for your projects. The standard HDMI 2.0 port brings you the best in audio/visual quality.

The complete 12-in-1 STEALTHO organizer includes the following on the USB hub: 2 x USB3.0; 2 x USB type C; micro SD card reader; HDMI 2.0.

The tilt of the charging station is designed to give you the perfect viewing angle for device screens, making hands-free communication on popular platforms like Skype physically easier and more enticing. No more being distracted by an achy neck or grip!

Non-slip and non-scratching magnetic base.

A snap-and-fit style design that allows you to rearrange each piece of the organizer.

When your mobile phone is already charged, you can use the charging pad as a quick notes and writing board.

The sticky notes stand is also multifunctional. Use it as a copyholder to keep documents at the ready for reference. If you’re a music lover or just need some white noise to concentrate, use the stand to hold a pair of high-quality headphones.

Need a place to hold pushpins, paper clips and other small supplies? The sticky notes holder offers the perfect tray. The other side features four slots for your most valuable business cards, money or similar items.

Great idea? Need to remember a fact? The Post-it holder means paper is always there when you need it. If stickies aren’t your style, use this space to hold keys, earbuds or other items.

Click Here To Buy Now: $99 $180 (45% off). Hurry, less than 24 hours left!

A Truly Pocket-Sized Projector!

Being able to share memories with friends whilst on-the-go or immerse yourself in films on the big-screen whilst in the comfort of your own home is possible with the use of a projector. The Swivel Projector concept takes this to the next level with the use of small dimensions and a nifty operation method.

Swivel is truly pocket-sized. The tightly packed unit fits comfortably within the palm of the hand, meaning it can be carried around almost unnoticeable. When the projector is not in use you would be forgiven in not being able to determine the product’s function; any identifiable features such as the lens and power input are concealed within and outer-section, only to be revealed when the bezel is rotated. Not only does this action turn on the device, but it also ensures that it is positioned at the correct angle for the image to be displayed correctly onto the wall.

Designer: Seokmoon Woo

The Fourth Industrial Revolution is here

The advent of electronics had ushered in the third Industrial Design revolution but we are slowly moving beyond the realm of tangible, screen-based interactions to discover multiple new possibilities. These discoveries are the cause for which, the World Economic Forum and many other leading research agencies are deeming the upcoming trends as the fourth Industrial Revolution. In the article below, Paul Hobcraft explains what exactly does this fourth revolution entail and how will it affect the industries and hence, the world around us.

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There are twin forces at work, feeding off each other. We are facing greater disruption and an increasing innovation pace. These are constantly combining, relentlessly adding a new shape to our future. We are actually caught up in a very revolutionary period.

The days of simple product innovation are dwindling. It is through the fourth industrial revolution (also known as Industry 4.0), currently being undertaken, that technology, talent, and new innovation ecosystems are emerging – building greater complexity into our final innovation offerings. Intelligent automation and technology are fuelling this new industrial revolution. And this unprecedented, exponential pace of change is increasingly reliant on collaborative platforms to realize the result: more radical innovations.

Innovators struggle to manage in a new way

Organizations everywhere are facing mounting pressure to transform – to shift from product-centric business models to new models focused on creating and capturing different sources of new value. As a result, innovation is becoming more complex.

At the heart of this transformation is the fourth industrial revolution. Here, manufacturing is fast becoming the digital manufacturing enterprise (DME). The DME is designed to increase response rate and manage in more efficient, connected, and effective ways. There is this growing recognition that everything needs to be connected to bring a different perspective to any global value chain –one of being far more responsive and bringing manufacturing closer to the customer need.

How does your organization feel about our digitally connected world? We are all becoming more connected in the way we work, collaborate, and manage. Organizations are attempting to “fuse” different technologies to manage the existing physical world differently and are preparing themselves for the interplay between the physical and virtual world – one where this “connecting up” is promising to bring us. The ongoing investment in IT infrastructure is drawing in investments. It is changing the nature of where we will look for innovation outcomes in the future.

The fourth industrial revolution is one where we are gaining new knowledge and understanding. It is offering a very different potential for constructing new business models, products, services, and societal solutions. Many manufacturers are still in the early stages of this fourth revolution, but you have this sense of feeling that we are continuing to disrupt everything we know.

Welcome to the 4th industrial revolution

Wherever we turn in the manufacturing world, the technological revolution immerses us. The scale, scope, and complexity are things we’ve certainly never experienced. It is exposing us to exponential technologies. But what does that mean?

We seem caught up in such levels of velocity, scope, and systems impact – it is seemingly exponential, occurring at faster rates of change. Companies are radically overhauling entire systems of production, management, and governance on a constant basis of change. We have unprecedented processing power, storage capacity, and access to various avenues of knowledge. These are being combined with emerging technology in fields such as artificial intelligence, robotics, 3D printing, nanotechnology, biotechnology, material science, and quantum computing. It is creating fresh challenges and opportunities within innovation. Are we equipping ourselves to explore these?

Of course, we have faced industrial revolutions before. But, being caught up in one tends to leave us often conflicted. The first industrial revolution was based on water and steam to mechanize production. The second revolution was the use of electric power that led to the creation of mass production. Then we had the third revolution, where electronics and information technology started to deliver automated production. This fourth one builds on the third. It is the digital revolution where we are witnessing a fusion of technologies that seem to be blurring the lines between those past established borders to open up different meanings and business potential. It is truly exponential.

Confronted in multiple ways

We are looking increasingly to our engineers, designers, and scientists to unlock these new knowledge flows that bring us whole new areas of technological-based innovation. Product innovation is continually giving way to new concepts that have technology built into them. Our innovation has become increasingly complex, connected, and contextual.

Our industry value chains are being radically redesigned to accommodate “connected worlds” being more reliant on “everything” being digital. This is giving us new options for adapting quality to differently defined market needs. We are learning to respond digitally, in more dramatic and dynamic ways, to reflect pricing opportunity on increasingly opportunity marketing, so as we can appeal to wider sets of audiences or push our offerings out to explore different market potentials.

As we continue to design manufacturing to be fully connected-up, we can adjust faster, scale differently, and deliver quantities to varying cycles of demand, closer to the need of the day and more appealing to the customers. Our innovation scope changes with these new dynamics.

Today, we see a different spectrum of choice. We can order personalized clothes online that reflect the latest fashion, seen only days before. Manufacturing and delivery are taking days and not months to be available in-store or delivered to your door. We can design our own shoes. We can build complete vacation packages, designing our travel to meet our specific needs and budget. More and more, we want tailored experiences or solutions that fit our design need, not just “items” sitting on the shelf.

Mass production has given way to tailored design. We can track our orders, and we can engage directly with those that can deliver to our specific needs. Our engagement and growing relationship with customer service, our needs, and the organization’s service and response are all changing. All provide innovation opportunity to exploit.

Manufacturing is in a massive transformation

Manufacturing has progressively formed around cyber-physical product systems (CPPS) that are merging our real and virtual worlds into a seamless one. Software is optimizing every process and task, whether performed by humans or machines. These are ongoing online networks of machines connected in similar ways to our social networks that are linked through technology and digital infrastructures. Everything has become “smart.”

The revolution underway is connecting all the parts: the “internet of things” (IoT), of data, of services, and of people. We are very much still in the middle of this revolution, but it is where innovation will greatly benefit as this connecting-up continues.

We are constantly seeing progress occurring all around us. For example, we’re now more dependent on cloud processing and data storage than ever before. We are recognizing the value of having digital twins to simulate our manufacturing environment. We are designing software solutions specifically to simulate different scenarios, mirroring our real time to test options and optimize different set-ups, to reflect demand.

Our manufacturing plants are becoming far more integrated – virtually integrated. We are building industry 4.0 open standards so increasingly we can connect across manufacturing ecosystems even more, so as to reduce disruption or provide greater flexibility. We are exploring data analytics for learning and predicting, and this is placing a greater emphasis on collaboration, experimentation, exploration, and coordination from all this connecting-up.

Consequences of the 4th industrial revolution

We must reflect on all these direct consequences of the fourth industrial revolution. Where technology has combined with the physical to raise our customer expectations even further, it has given us different product enhancements that fit with our lives, one where we can contribute and collaborate more.

The customer is increasingly at the epicenter of the economy. The products and services are enhanced through the digital capabilities that boost their value and worth. New materials are making our assets more durable and resilient, and data and analytics provide valuable feedback needed to build even better services and performance for the future. All this connecting and reacting is requiring new forms of collaboration, and we are seeing new types of organizations emerging. They are far more dependent on platforms and ecosystems. Innovation is the unlocking mechanism.

We are required to alter our understanding of Innovation due to this 4th revolution

The consequences of the fourth industrial revolution can be seen in the shifts of our emphasis taking place around innovation. We are focusing more on our innovation spend on technological innovation. We are constantly looking at the changes to our existing business models to reflect these changes, and we are integrating our innovation systems to explore entirely new business models.

Source: World Economic Forum

We are connecting innovation more than ever. For example, choosing a blockchain technology requires significant collaboration and technology understanding. We are reliant on so much to generate “our”innovative solutions, far more than in the past. The interactive World Economic Forum map (screenshot shown above) is worth exploring. As you click on the links, you quickly recognize how interconnected our innovation has become. Not just in being able to produce accepted solutions but being having a ‘richer’ choice on where to focus our innovation efforts. Our innovation is becoming reliant on the fourth revolution and how it is all connecting us up, to provide our future growth through greater collaboration.

Doblin’s ‘Ten Types of Innovation’ – more relevant today than in the past

In the past, innovation was traditionally a product offering only – those within one specific domain of influence, as a one company solution. This has been progressively changing. We have been seeing innovation’s potential in exploring different combinations as outlined by Doblin’s “Ten Types of Innovation” view. It is the connecting-up of our operating environment digitally that is building this out even further.

The configuration, offering, and experiences are being pushed further by the growing impact of Industry 4.0. By integrating, exploring cross-disciplinary engineering, exploring the extended value chain, and through greater understanding of product function, customer experiences and managing innovation throughout the total life cycle are giving us a more expansive innovation canvas to work with. The shift in where to place your innovation efforts comes more and more from both horizontal and vertical solutions not previously imagined without this connected world.

Industry 4.0 has required us to advance our core skills and capabilities

We need to appreciate new digital business models and their impact. We are increasingly reliant on digital engineering and science. Our operations are yielding more innovation growth creating potential in end-to-end management, having available a digital factory that can respond, a greater reliance on so many things digital, ones that can lead to radically different innovation opportunities.

In products, there are so many variations of product extension, of how to position them and operate within multiple business models. There is scope to have radically different product development and processes to manage these. These are multiplying by this rate of industrial change.

Equally, the traditional supply chain has a very different potential when factories and operations become highly connected and start operating as Industry 4.0 entities; in the way they can be operated, responsive, in the supply networks and logistical integration opportunities, and in responding through different levels of automated planning and inventory management. All require different management.

As we connect more, customer experiences can hugely benefit. We can target, sell, and market on greater connecting knowledge. We can understand channel choice and connectivity better and provide more tailored pre- and post-sales support to manage the entire lifecycle as we continue to build the connected industry 4.0 environment.

The innovator is being challenged

So, what must we do as innovators? By recognizing and delivering on the fourth industrial revolution, we can start to think outside our classic product innovation boxes. We can shift our often-linear thinking as Industry 4.0 is the revolution that connects all the parts. Recognizing the transforming potential will revolutionize how we manage innovation going forward. It shifts our thinking and the management of innovation dramatically.

Innovation is fundamentally undergoing a radical change. Where is the front-end in all this? Is it simply just in an idea plucked from random connections, or is it found through all the digital connections we are continually making, brought about by the fourth industrial revolution? Are we capitalizing and capturing these as well as we should be? I feel we should explore this further in future posts. What do you think? Would that be valuable to you?


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The original write up by Paul Hobcraft published on Hype can be found here.