BMW is taking on Lyft and Uber directly with the launch of a new ridesharing program. ReachNow, which up until now was just a car-sharing service available in Seattle and Portland, is expanding into ridesharing in the city of Seattle. Through an app,...
BMW launches a luxury ridesharing service in Seattle
BMW is taking on Lyft and Uber directly with the launch of a new ridesharing program. ReachNow, which up until now was just a car-sharing service available in Seattle and Portland, is expanding into ridesharing in the city of Seattle. Through an app,...
If it seems ridiculous that virtually every major car manufacturer has its own suite of transportation services, you're not alone. BMW and Daimler have announced a plan to combine their mobility services in a 50/50 joint venture. Car2Go and DriveNo...
BMW has been synonymous with DriveNow's car sharing service for several years, and today it's cementing that commitmen. The German auto brand has taken full ownership of DriveNow by acquiring Sixt's stake in the company. This gives BMW "all options"...
If you spend any time in San Francisco you'll see them. The red electric scooters with a white lighting bolt and the word "Scoot" plastered on the side of the cargo box. Scoot, the company behind these ubiquitous two-wheeled vehicles has been able to...
At the LA Auto Show today, BMW announced that its car-sharing service, ReachNow is expanding to Brooklyn starting today. The city joins Seattle and Portland as municipalities that have access to BMWs and Minis for one-way rentals within a set geograp...
After its initial Seattle launch in April, BMW is ready to beef up its ReachNow car sharing service. According to GeekWire, the automaker saw some 13,000 members sign up to use its fleet of 370 i3s, 328xis and Mini Coopers in the first month. To deal...
BMW wants to make car-sharing classier. Its premium-level ReachNow service launched in Seattle today with BMW 3 Series', i3s and Mini Coopers scattered throughout the downtown area. Its closest vehicle-sharing competitor Car2go has already filled the...
Automakers continue to push into the shared-car market. Today BMW announced ReachNow, a premium, free-floating car sharing service in Seattle. Users can get short-term one-way rentals of BMW 3 Series, Mini Cooper or i3 vehicles anywhere in the city.