Nike’s new NYC flagship store is fueled by its mobile app

New York City's 5th Avenue shopping district is home to iconic brands like Tiffany & Co., Gucci, Versace and Adidas, but for the past few months a big member of that list has been missing: Nike. The company closed its flagship NikeTown stor...

How Rebecca Minkoff uses tech to make her fashion stores stand out

Nike and Adidas aren't the only lifestyle brands designing their retail spaces with technology in mind. Others such as Rebecca Minkoff, a fashion label based out of New York City, are taking similar steps by implementing things like smart mirrors and...

Nike’s new store in New York City is loaded with tech

SoHo is one of the trendiest neighborhoods in New York City. It's home to hundreds of shops from some of the most popular brands, including Apple, Adidas and, as of last month, Google. Now you can add Nike to this list. The sportswear giant will soon...

Ralph Lauren starts testing interactive fitting rooms in NYC

Ralph Lauren isn't afraid to experiment with new tech. Last year, the brand introduced a smart shirt for athletes, designed to measure performance with conductive silver threads and other tracking sensors. To add to this, Ralph Lauren's announced i...