Tag Archives: rivalry
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Low-power chip guru quits Samsung for Apple, with heavily implied implications
The iPhone 5 already proved Apple's desire to move away from existing processor designs and exert more control over these fundamental components. Is it too crazy to imagine that Cupertino would like the same sense of freedom with its laptops? Perhaps not, especially since the biggest company in the world just hired a guy called Jim Mergard, who helped to pioneer AMD's low-power Brazos netbook chips and who had only recently moved to Samsung. A former colleague of Mergard's, Patrick Moorhead, told the WSJ that he would be "very capable of pulling together internal and external resources to do a PC processor for Apple" -- possibly based on a mobile-style SoC (system-on-chip) rather than a traditional PC approach. That's pure speculation of course, but funnily enough it's where Intel seems to be headed too.
Filed under: Laptops, Apple, Samsung, AMD
Low-power chip guru quits Samsung for Apple, with heavily implied implications originally appeared on Engadget on Fri, 12 Oct 2012 08:21:00 EDT. Please see our terms for use of feeds.
Permalink | | Email this | CommentsAn ARM core in an AMD device? It just happened, but not the way you think
Yes, you heard right. AMD just added to ARM's burgeoning heap of gold coins, having licensed the British company's Cortex-A5 design for use in its own hardware. While this might sound like a dramatic capitulation on the part of the struggling giant, particularly after yesterday's news, it probably isn't. AMD says it'll use the ARM component solely for adding better security features to its next generation of business-focused laptops and tablets. A spokesperson told us the company's "commitment to x86 hasn't changed," referring to the fact that it'll continue to use its regular in-house chip architecture for the primary task of running applications.
The Cortex-A5 will be one tiny core squeezed in amongst everything else on the future 28nm silicon. It'll be dedicated to running ARM's proprietary TrustZone technology, which protects sensitive apps from tampering -- stuff like mobile payments, DRM, and nudge, nudge corporate documents. Rather than invent its own system for doing the same thing, AMD reckoned it'd be easier to work with ARM's, and who can blame it? If we remember rightly, even Intel made a similar call five years ago.
[Tentacles via Shutterstock]
Continue reading An ARM core in an AMD device? It just happened, but not the way you think
An ARM core in an AMD device? It just happened, but not the way you think originally appeared on Engadget on Wed, 13 Jun 2012 08:00:00 EDT. Please see our terms for use of feeds.
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