Netflix keeps its lead in streaming video use at home, YouTube rules the road

Netflix keeps its lead in streaming video use at home, YouTube rules the road

When we last checked in with Sandvine's stat trackers, Netflix reigned supreme in online video traffic at home, especially downstream. It's still sitting pretty several months later, Sandvine tells AllThingsD. Quite possibly helped by the House of Cards debut, Netflix kept a healthy lead at 32.3 percent of downstream use on wired networks this past March. That's no mean feat when some of its competition took big strides forward -- YouTube jumped up to 17.1 percent, and Hulu likely rode sweeps season to get 2.4 percent.

In mobile, it's a different story. Netflix use on cellular almost doubled to 4 percent, but YouTube kept an uncontested lead at 27.3 percent of downstream use. It's not hard to see why after looking at other video formats people prefer on the road: raw HTTP video (19.2 percent) and Facebook (8.6 percent) were the next-closest, which suggests that many still grab snack-sized videos on their phones instead of full movies or TV shows. We don't expect the status quo to budge much in the near future, whether it's on mobile or a fixed-line. Without major initiatives from veterans or the arrival of a new upstart, it isn't clear just what would rock the boat.

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Via: AllThingsD

Source: Sandvine

Sandvine: Netflix up to 29 percent of North American internet traffic, YouTube is fast on the rise

Sandvine Netflix up to 29 percent of North American internet traffic, YouTube is fast on the rise

When we last checked in on one of Sandvine's traffic studies, Netflix had just edged past BitTorrent as the largest source of internet traffic in North America while YouTube was still a small-timer. A year has made quite the difference. Netflix is up to 28.8 percent in a new study, while YouTube has moved up to second place with 13.1 percent and demands even more than ordinary web requests. Rivals like Hulu don't register in the top 10, and YouTube is by far the ruler of mobile with nearly 31 percent of smartphone traffic headed its way. Overall usage is moving up rapidly, no matter what kind of network the continent uses -- the typical North American chews up 659MB per month when mobile and a hefty 51GB through a landline. There's little reason to dispute worries of the impact on bandwidth-strained internet providers, although we suspect most would disagree with Sandvine on what's to be done. The company naturally sees the study as a chance for business with carriers wanting to curb usage or charge extra through its tools; a generation that grew up with internet access, however, would likely see it as a better excuse to roll out more capacity for all those streaming videos.

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Sandvine: Netflix up to 29 percent of North American internet traffic, YouTube is fast on the rise originally appeared on Engadget on Thu, 08 Nov 2012 04:54:00 EDT. Please see our terms for use of feeds.

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Sandvine: Netflix up to 29 percent of North American internet traffic, YouTube is fast on the rise

Sandvine Netflix up to 29 percent of North American internet traffic, YouTube is fast on the rise

When we last checked in on one of Sandvine's traffic studies, Netflix had just edged past BitTorrent as the largest source of internet traffic in North America while YouTube was still a small-timer. A year has made quite the difference. Netflix is up to 28.8 percent in a new study, while YouTube has moved up to second place with 13.1 percent and demands even more than ordinary web requests. Rivals like Hulu don't register in the top 10, and YouTube is by far the ruler of mobile with nearly 31 percent of smartphone traffic headed its way. Overall usage is moving up rapidly, no matter what kind of network the continent uses -- the typical North American chews up 659MB per month when mobile and a hefty 51GB through a landline. There's little reason to dispute worries of the impact on bandwidth-strained internet providers, although we suspect most would disagree with Sandvine on what's to be done. The company naturally sees the study as a chance for business with carriers wanting to curb usage or charge extra through its tools; a generation that grew up with internet access, however, would likely see it as a better excuse to roll out more capacity for all those streaming videos.

Filed under: , ,

Sandvine: Netflix up to 29 percent of North American internet traffic, YouTube is fast on the rise originally appeared on Engadget on Thu, 08 Nov 2012 04:54:00 EDT. Please see our terms for use of feeds.

Permalink GigaOM  |  sourceSandvine  | Email this | Comments