Smart Moms Buy this Holiday 2018 Toy Now: L.O.L. Surprise House


L.O.L. Surprise fans have long wished for an L.O.L. Surprise dollhouse. MGA Entertainment, the toy company behind the crazy popular L.O.L. Surprise collectible toys, has fulfilled that wish...

Smart Moms Buy this Holiday 2018 Toy Now: L.O.L. Surprise House


L.O.L. Surprise fans have long wished for an L.O.L. Surprise dollhouse. MGA Entertainment, the toy company behind the crazy popular L.O.L. Surprise collectible toys, has fulfilled that wish...

Smart’s Forease is an over-the-top, topless EV concept

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In celebration of its 20th year anniversary, Smart (a subsidiary of Daimler AG) unveiled its Forease EV Concept at the Paris Motor Show. Designed to look pretty much like the dune buggy got an electric drivetrain and a makeover, the Forease looks refreshing and adorable, but shares something in common with the iPhone 7. Much like the latter killed the popular and borderline-necessary headphone jack, the Forease kills something popular and borderline-necessary too. The roof.

The Forease concept comes with literally no roof (it isn’t a convertible, it’s permanently topless), and its chief designer, Gordon Wagener touts that “The smart Forease is proof that smart thinks unconventionally. Its design is reduced and pure. The smart Forease is a statement of urbanity and individual style. It has the coolness of the metropolis and demonstrates a truly free spirit.” which sounds positively Apple-ish, but you need to remember that the removal of the headphone jack came with an alternative… a dongle. The Forease doesn’t propose an alternative, unless you count the boot as a space to store raincoats and umbrellas that you’re probably going to need when it starts raining or snowing.

The car, aside from its glaring lack of overhead protection, is designed to portray a carefree attitude, one that grabs eyes… be it with its acid-green trims, or its uniquely styled headlights and taillights, or even the flush, seamlessly integrated door-handles (seem like a purely ornamental detail, if you remove the roof of a car from the equation).

It isn’t likely that the Forease will ever make it to the market, but I believe smart’s objective with presenting the concept was to showcase its electric technology, and its aesthetic direction more than anything else. If the Forease ever does make it to production, the most fitting scenario I see it being used is on a golf course, replacing golf carts… which, by the way, also have roofs.

Designer: smart

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