Snapchat’s Lens Studio helps create your own AR effects

As fun as Snapchat's augmented reality World Lenses can be, there are only so many times you can see a headphone-toting hot dog before you crave something new. Wouldn't it be nice if you could make your own? Well, you can: Snap has unveiled a Lens...

Nobody knows if Snapchat shows are actually successful

Snapchat hasn't been coy about its obsession with making original video content. Snap Inc., its parent company, sees TV-like programming as the holy grail and key to its long-term success. The quick, raw, disappearing videos that made Snapchat popula...

Snapchat’s redesign separates friends’ posts from media content

Snapchat's major redesign is here and it's all about separating your relationships from content. Snap CEO Evan Spiegel wrote on Axios today that Snapchat has always been primarily geared towards conversing with friends and with the new layout, Snapch...

Snapchat’s new ad formats are designed to keep you watching

This week, Snapchat debuted two new ad styles meant to engage its users more and encourage less skipping, TechCrunch reports. So far, the app's ads have largely consisted of short videos, which followed the last clip in a Story or were placed through...

ESPN looks to reinvent itself with a SportsCenter for Snapchat

More than three years ago, ESPN opened a 194,000-square-foot, state-of-the-art production facility known as Digital Center 2. That space was built to house five studios, including the home of its flagship show SportsCenter, which has been airing on T...

Snap heads to trendy east London to peddle those unsold Spectacles

What do you do when hype around your quirky hardware play dies, leaving you with hundreds of thousands of unsold units? You open an experience and retail store in a trendy part of east London and hope to catch a few late adopters cruising by, of cour...