Snapchat hasn't been coy about its obsession with making original video content. Snap Inc., its parent company, sees TV-like programming as the holy grail and key to its long-term success. The quick, raw, disappearing videos that made Snapchat popula...
Nobody knows if Snapchat shows are actually successful
Snapchat hasn't been coy about its obsession with making original video content. Snap Inc., its parent company, sees TV-like programming as the holy grail and key to its long-term success. The quick, raw, disappearing videos that made Snapchat popula...
The running theme for Snapchat this year? It wants to be seen as more than an ephemeral messaging service. One way it can accomplish that is by bringing on more original content, like with its exclusive Planet Earth II deal. Now Snapchat is planning...