Influencer Luka Sabbat sued for not shilling Spectacles on Instagram

Luka Sabbat, a social media influencer with 1.4 million Instagram followers, is being sued for failure to, well, influence. According to a lawsuit filed by PR Consulting Inc., Sabbat breached a $60,000 contract he signed to promote Snap Spectacles on...

Twitch streamers are getting Snap’s AR selfie filters

As part of its Snap Camera announcement, Snap Inc. has revealed a partnership with Twitch that will bring augmented reality Lenses to users of the video-streaming site. This will give Twitch streamers access to thousands of Snapchat-style selfie filt...

Snap is bringing augmented reality Lenses to the desktop

Fresh off its Q3 2018 earnings report, in which it broke a revenue record, Snap Inc. is making another major announcement. Meet Snap Camera, a standalone application that will bring the company's popular augmented reality filters, aka Lenses, to the...

Facebook hopes to prove AR is more than selfie filters and games

As I'm surrounded by software engineers in a conference room with no natural light, playing augmented reality games on an iPhone, I forget for a second that I'm in Seattle visiting Facebook. Not Amazon or Microsoft. Facebook, a company that's evolved...

Instagram takes on Snapchat and YouTube with IGTV

Where there's smoke, there's fire. For Instagram, that smoke recently came in the form of rumors about it launching a feature to host curated, long-form videos in its app. And well, there's fire, alright. Today, at an event in San Francisco, Instagra...

Snapchat swaps mess for money

Snap Inc. took a major risk when it completely redesigned Snapchat a few months ago -- it's no secret that people don't like change. But the company, after constantly struggling to add new users since going public last February, decided it needed to...