Snap Inc. and Verizon (Engadget's parent company) announced today that they are "official 5G innovation partners." As part of the alliance, Verizon will preload the Snapchat app on "select" 5G devices and offer exclusive deals through its Verizon Up...
Verizon will preload Snapchat on ‘select’ 5G phones
Snap Inc. and Verizon (Engadget's parent company) announced today that they are "official 5G innovation partners." As part of the alliance, Verizon will preload the Snapchat app on "select" 5G devices and offer exclusive deals through its Verizon Up...
NASA's new leader is gung-ho on privatizing spaceflight, and that could lead to some new approaches to branding... like it or not. Administrator Jim Bridenstine has unveiled a NASA Advisory Council committee that will explore the feasibility of comm...
YouTube just stepped up its efforts to compete with the likes of Twitch and Mixer. As of today, YouTube Gaming's sponsorships (read: paid subscriptions) are open to any eligible creator. So long as you run a gaming channel that's enabled for livest...
In April, the FTC reminded a bunch of celebrities, brands and influencers about how to properly post sponsored content on social media. But a study done by the marketing firm Mediakix found that 93 percent of ads posted by top celebrities don't follo...
The FTC's settlement with Warner Bros. over poor disclosure in sponsored internet posts was just the beginning. The Commission tells Bloomberg that the government is planning a crackdown on paid posts that will require both stars and advertisers to b...
While you're trying to catch 'em all with Pokémon Go, the developers are figuring out how to make (more) money from the white hot augmented reality (AR) game. Along with the existing in-app purchases from "PokéCoins," developer Niantic...
Remember when we said Twitch learned a lot from the recent launch of YouTube Gaming, Google's own video game-focused live-streaming site? Turns out, YouTube is picking up some tricks from Twitch, a veteran of the live gaming arena. YouTube Gaming i...
