Starbucks gets increasingly digital, 10 percent of transactions made by phone

DNP Starbucks gets increasingly digital, 10% of transactions made with phones

Counting out nickels and dimes at the cash register as you pay for your overpriced coffee is quickly becoming fodder for back-in-my-day stories. Ever since Starbucks debuted Square Wallet payments last November, the pay-by-phone approach has proved to be a popular strategy. According to a recent Wall Street Journal report, mobile purchases now account for 10 percent of the chain's transactions, a number higher than many would have expected. Considering that Starbucks announced yesterday that it would soon introduce wireless charging to a handful of locations in Silicon Valley, it looks like the company is determined to build its growing street tech cred.

Filed under: ,

Comments

Via: The Wall Street Journal

Editorial: Square gets the attention, but credit cards rule


Editorial Square gets the attention, but credit cards rule

Lower Manhattan, Pearl Street, the Financial District. A Starbucks with broad windows, great for people watching. Sipping my $5 flavored coffee, I watched a homeless man sit on the sidewalk. I liked him immediately: his sharp gaze and thoughtful expression. When I left, I squatted down next to him and put five bucks in his jar, contributing the cost of my first-world coffee to the man's case for survival.

We talked. He knew his tech, this man of no possessions, describing his favorite productivity gadgets of the past decade, scorning Apple for form over function. He had been living on the street day and night for two years. My five dollars was "huge," he said. I knew that was true only microcosmically. He liked cigars. That's where the cash would go.

Meanwhile, Starbucks had recently cut a deal with Square, one of the hottest startup stories of the season, so that people with five dollars to spend on coffee needn't pull out a wallet and ponder their privilege.

Continue reading Editorial: Square gets the attention, but credit cards rule

Filed under: , ,

Editorial: Square gets the attention, but credit cards rule originally appeared on Engadget on Tue, 02 Oct 2012 14:00:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments