Tag Archives: Youth marketing

The Simple Secret To the Apple Marketing Success

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Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. — Antoine de Saint-Exupéry, 1939 When did marketers start assuming that the way to stand out...

How To Do Content Marketing Right

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Content is hot!  What used to be a relatively small cadre of bloggers and YouTube enthusiasts has become a major marketing arena.  There is a slew of specialist agencies producing branded...

Display Ads are as Compelling As TV Spots

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In the lobby of Google’s Building 900 at its Mountain View headquarters, there’s a display of Google-colored squares and rectangles that looks like a bland abstract-art piece. It turns out these are...

Google Ad Chief Susan Wojcicki Talks about Next Big Battle

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Straightforward and unflashy, Susan Wojcicki doesn’t come off like the most powerful woman in advertising that Forbes and others have labeled her. When we meet outside her office at the Googleplex in...

Cyber Stick Ups At Target & Neiman Marcus (& Others) Discounts Brand Engagement. Up To 85% Off.

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We figure that one in three of you are pretty concerned about this because, as it turns out, the cyber attack on personal and credit/debit card information previously reported by Target to have...