A first look at Sony’s super-fast RX10 IV zoom camera

Sony just announced its latest flagship point-and-shoot at an event in New York City, the RX10 IV. The new camera, a successor to last year's RX10 III, again comes with a 24-600mm (35mm equivalent) f/2.4-4 Zeiss Vario-Sonnar T* lens and a 1-inch, 20....

Sigma 18-35mm f/1.8 APS-C zoom lens priced at a surprisingly reasonable $800

When we came across the Sigma 18-35mm f/1.8 DC HSM a couple of months ago, the first thing that popped into our heads was: how much? After all, it's the first-ever zoom lens with a constant sub f/2.0 aperture, and even those with a higher f/2.8 go for thousands of dollars. Well, luckily for camera enthusiasts everywhere, the Sigma 18-35mm f/1.8 DC HSM has a street price of $799 -- less than half what we expected. Better yet, it'll be available in "early July" in Sigma and Canon mounts, which means it'll arrive just in time for some of you to shoot creamy bokeh shots of sunflowers in bloom. Nikon, Sony and Pentax mounts will come later in the year.

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Photojojo’s telephoto lens brings up to 12x of optical zoom to your iPad

Photojojo's  telephoto lens brings up to 12x of optical zoom to your iPad

After creating the Photorito lens wrap that makes your zoom like a burrito, Photojojo has pulled off another feat: making iPad photographers look even wackier than normal. But the company's iPad telephoto lens is pretty useful if you're willing to hold a slab to your face to grab images. It brings a useful 10x zoom to the iPad 3 and 4, and 12x to the iPad Mini, giving you un-pixelated closeups along with "slight vignetting, a lo-fi look and all around interest to your photos." You're not going to make your iPad any less conspicuous as a camera than it already is, so you can grab the wee lens for $25 at the source.

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Via: Cult of Mac

Source: Photojojo

Sigma announces 18-35mm f/1.8 APS-C zoom, breaks the elusive f/2.0 barrier

Sigma announces rarest of birds 1835mm f18 zoom

After opening a lot of eyes with its 30mm, F1.4 DC HSM lens, Sigma's just thrown another curve at the photo community with a feat that the major players haven't managed so far: a zoom lens with a fixed, sub f/2.0 aperture. The Sigma 18-35mm f/1.8 DC HSM that launched today for Canon APS-C cameras flew under everybody's radar and flaunts over double the light-gathering powers of the priciest zooms, which typically top out at f/2.8 -- except for Olympus' $2,300 14-35mm f/2.0 Four Thirds model. The extra third of a stop over that model may not seem like much, but the company said it needed to "solve a variety of technical challenges" to build it in order to minimize distortion and aberration. Sigma's also promising fast autofocus via a hypersonic motor (with full-time manual override) and rubber-coated brass construction. There's no pricing or availability yet, but don't expect it to be cheap (think $2k plus) -- after all, it's the only game in town for now.

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Via: Sony Alpha Rumors

Source: Sigma

Fujifilm outlines X-Pro1 lens roadmap, brings zoom at last this fall

Fujifilm outlines XPro1 lens roadmap, brings zoom at last this fall

If there's been one outstanding gripe with Fujifilm's X-Pro1 camera, it's been the absence of zoom lenses; short of French kissing the subject, you might not get the photos you want. While there isn't much of a solution right this second outside of buying the fixed-lens X10, the Japanese camera designer can say when we'll see an interchangeable XF-mount zoom lens: fall 2012. That's when a bright 18-55mm, f/2.8-4.0 optically stabilized lens will make its appearance, along with a 14mm f/2.8 prime. Fujifilm will revert to unveiling nothing but pancakes and primes during early 2013, but the middle of that year will finish covering the zoomable basics through a wide-angle 10-24mm f/4.0 OIS lens and a 55-200mm, f/3.5-4.8 OIS telephoto. We wouldn't expect pricing with the new glass still months away -- but at least you can start planning that Sumatra vacation knowing you won't have to chase down the wildlife to get a good keepsake shot.

Continue reading Fujifilm outlines X-Pro1 lens roadmap, brings zoom at last this fall

Fujifilm outlines X-Pro1 lens roadmap, brings zoom at last this fall originally appeared on Engadget on Mon, 25 Jun 2012 22:00:00 EDT. Please see our terms for use of feeds.

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