Tag Archives: Advertising network

Facebook Brings Auto-Play Video Ads to All Apps

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On Tuesday Facebook announced it will add more formats in its ad network. The new formats will be available for both third party ad networks and other apps. Facebook is trying to boost its...

Buying Facebook Stock: Three Reasons Why

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While I am personally committed to never using Facebook, I have changed my mind about its stock — even though I don’t own it. The big reason is that Facebook has demonstrated that it can set goals...

Online Ad Revenues Passes Broadcast TV For the First Time

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Perhaps the iconic pose of our era is someone squinting at a smartphone screen–replacing another iconic pose, the couch potato pointing a remote at the TV screen. That stark change is apparent in a...

Advertisers See Potential In Gossipy, Anonymous Apps

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It’s hardly a secret anymore. Anonymous social apps like Secret and Whisper are among the hottest diversions to come out of Silicon Valley, showcasing streams of short confessions from your contacts...

Google Profits Fall Short Of Forecasts

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Buoyed by new kinds of ads in the holiday quarter, Google posted slightly better-than-expected fourth-quarter revenue growth of 17%, but profits came in below forecasts thanks to continued...

Surging Mobile Ads In Q4 Drive Facebook Earnings, Shares To All-Time High

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Updated with next-day share price. And to think that mobile computing and communications was once seen as an insurmountable problem for Facebook. Not anymore. Benefiting again from a continued surge...

Digital Ad Fraud Is Reduced – But Many Ads Still Aren’t Seen By Real People

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Ad fraud, the use of computer “bots” to make it seem as if a human has seen an ad, dropped drastically last year, according to a report released this morning by Integral Ad Science. “Suspicious” ad...

Digital Ad Fraud Is Reduced – But Many Ads Still Aren’t Seen By Real People

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Ad fraud, the use of computer “bots” to make it seem as if a human has seen an ad, dropped drastically last year, according to a report released this morning by Integral Ad Science. “Suspicious” ad...

Google is Already The King Of Online Advertising, but that is not Enough

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Forget wearable computers and self-driving cars. The search giant will continue its dominance by sticking with its advertising roots – taking $40 billion out of the hides of some very familiar...