Snapchat's Lens Studio, which lets anyone create their own augmented reality filters, has been a big hit for the company. There are now more than 250,000 Lenses created by independent users, and those have been viewed over 15 billion times. Still, Sn...
Inside Nike’s DIY studio for Snapchat selfie filters
Snapchat's Lens Studio, which lets anyone create their own augmented reality filters, has been a big hit for the company. There are now more than 250,000 Lenses created by independent users, and those have been viewed over 15 billion times. Still, Sn...
If it wasn't already clear that Nike sees augmented reality as a big deal for footwear, it is now. The company is using AR inside its SNKRS app to offer a peek at its biggest shoe release of the year, the Air Jordan 11 Concord, days before you can b...
Instagram isn't just about pictures of food. Search certain hashtags -- #yeezysforsale, for example, and you'll find countless images of the most in-demand streetwear. Behind those photos are resellers, who have turned the social network into a platf...
I recently bought an online shopping cart from a 16-year-old on Twitter. And when I say "an online shopping cart," I mean it: In exchange for $140, I received a login code to Nike's site that guaranteed me a pair of highly coveted sneakers, the "Ch...