AwesomenessTV, an online video company owned by Comcast, Dreamworks, Hearst and Verizon, began as a YouTube channel aimed squarely at millennials and teens. It expanded into more traditional media and was the driving force behind DreamWorksTV on YouT...
Viacom acquires youth-focused AwesomenessTV
AwesomenessTV, an online video company owned by Comcast, Dreamworks, Hearst and Verizon, began as a YouTube channel aimed squarely at millennials and teens. It expanded into more traditional media and was the driving force behind DreamWorksTV on YouT...
It's sketchy enough when companies send free products to YouTube stars in return for positive coverage, but it's worse when those videos are explicitly aimed at kids. How is a young child supposed to tell the difference between genuine enthusiasm an...
Apparently, Verizon doesn't believe its go90 video service is hip enough. It just bought a minority stake in AwesomenessTV, and plans to work with the DreamWorks-owned firm to create a "premium" short-form mobile video service as part of go90. Veri...