Any kind of association between German consumer product giant Braun and superbikes seems like an odd proposition, but not in the concept design world. Automotive designer Víctor Groten Rico proves that right with his off-beat motorbike concept draped in the iconic consumer brand’s spicy flavor!

The futuristic-looking bike doesn’t just have the Braun namesake but also carries the brand’s century of design philosophy that’s brought eye candy, functional solutions to our needs. In fact, for the 100 glorious years of the brand, late iconic designer Virgil Abloh teamed up with Braun to create a reinterpretation of the 1965 Wandanlage hi-fi audio wall unit.

This sleek bike perhaps is also a tribute to the famous brand’s unperturbed legacy. Those smooth-flowing lines perfectly balanced out with the voluptuous contours, right from the front section to the rear remind me of the Series 9 Shaver and a hint of the Satin Hair 7 HD785 hairdryer is also apparent. The color scheme and the contours look adapted from the Sixtant SM31 Shaver from 1962. The initial sketches derive inspiration from the famous Dieter Rams designs that shaped the yesteryears in more ways than not, for example, the 1959 TP1 Record Player or the KF 20 coffee maker.

The body of the Braun Motorbike has two definitive sections when viewed from the side profile. Everything here is in unison, right from the integrated handlebars and seating to the swingarms and the big wheels. The ultra-futuristic heads-up-display sitting on the fat tank area is so intriguing, I want to take the bike for a spin right now. It displays important telemetry like the real-time speed, battery level and a unique spectrum right at the bottom. The Braun Motorbike concept has the hint of Tron bike influence too – after all Víctor portrays it as a ride for the dystopian world!

Designer: Víctor Groten Rico

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